FRAMINGHAM, Mass. -- Internet advertising in the United States will continue to grow fast even as the current economic woes will lead to a contraction in ad spending overall, essentially accelerating the transfer of marketing budgets from the traditional media into the new. During the forecast period, Internet advertising will...
What should marketers in a flat lining economy do? It's clear that consumers are going to be watching their wallets a bit closer, and advertisers will have to try harder to pry pocketbooks back open in order to justify their budgets. On Monday, the Times ran a...
We try to keep you up to date with major economic indicators and the collective wisdom of economists, even if the news isn't very good. Today the 24/7 Wall Street blog, which offers solid analysis of the markets, points out the unsettling reality that layoffs are spreading from the sectors...
Microsoft and LG Electronics reached a controversial cross-licensing agreement. Microsoft will grant LG amnesty from patent infringement claims based on LG's use of open-source Linux software, which the software company says incorporates its intellectual property. In exchange, LG will license patents related to gaming and computer consoles to...
FRAMINGHAM, Mass. -- Internet advertising in the United States continues to be both a major business in the Digital Marketplace as well as providing the funding for most of the Internet services consumer use. As U.S. marketers keep moving budgets from the traditional media onto the net, IDC forecasts that...
NEW YORK -- The Wall Street Journal Online, the largest paid subscription news site on the Web, today earns "Best Integrated Ad Campaign" from the Internet Advertising Competition IAC Award from the Web Marketing Association for its November 2005 Open House/Contest promotion. The IAC honors excellence in online advertising, recognizes...
NEW YORK -- Today, during the MIXX Conference and Expo, the Interactive Advertising Bureau IAB and PricewaterhouseCoopers PwC released Internet Advertising Revenues covering Q2 and the first six months of 2005. Internet advertising revenues (U.S.) for the first six months of 2005 were approximately $5.8 billion, a new record and...
Jun. 5--INTERNET ADVERTISING: Spam, that much maligned form of Internet advertising, has taken on a whole new respectability. Jun. 5--INTERNET ADVERTISING: Spam, that much maligned form of Internet advertising, has taken on a whole new respectability.
SEATTLE -- Smashing Ideas, Inc., an entertainment and marketing services studio that creates immersive, interactive content for all screens, has been recognized by the Web Marketing Association in its 2006 Internet Advertising Competition Awards.
NEWPORT BEACH, Calif. -- Acacia Research Corporation (Nasdaq:ACTG) (Nasdaq:CBMX) announced today that InternetAd Systems, LLC, a wholly owned subsidiary that is part of the Acacia Technologies group, a leader in technology licensing, has entered into licensing agreements with MN Airlines, LLC D/B/A Sun Country Airlines and ATA Airlines, Inc. covering...
NEWPORT BEACH, Calif. -- Acacia Research Corporation (Nasdaq:ACTG)(Nasdaq:CBMX) announced today that InternetAd Systems, LLC, a wholly owned subsidiary that is part of the Acacia Technologies group, a leader in technology licensing, has entered into a license with British Airways, PLC covering a portfolio of patents that apply to interstitial Internet...
NEW YORK -- The New York Times Company announced today that its presentation at the Merrill Lynch Internet, Advertising, Information & Education Conference will be accessible via live webcast.
CUPERTINO, Calif.--BUSINESS WIRE--March 2, 1998--IMGIS, Inc., the leading provider of centralized Internet advertising management technology, today announced it initiated and co-authored an Advertising Affiliate Program with TRUSTe to promote consumer privacy protection as it relates to Internet ad serving.
