As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.
Byline: LISA SANDERS lsanders@adage.com depending on the day and the need, Lori Schwartz is new-media evangelist, professor and therapist. Often, the senior VP-director of emerging media at Interpublic Group's Emerging Media Lab is all three. ...
Marketing Partnership: Interpublic Emerging Media Lab, part of the Interpublic Group of Cos., signed a yearlong partnership with Joost, a broadcast-quality Internet television platform. The Interpublic Emerging Media Lab is a tech-based marketing firm that will help develop innovative marketing for Joost. So far the Lab has engaged 10 Interpublic...
Wireless News04-27-2007Interpublic Emerging Media Lab and Joost Team for Internet TVWIRELESS NEWS-April 27, 2007-Interpublic Emerging Media Lab and Joost Team for Internet TV C2007 10Meters - http:// www.10meters.com The Interpublic Emerging Media Lab announced that it has entered into a year-long strategic relationship with Joost, a broadcast- quality Internet...
Ten Interpublic Clients to Participate in Joost Launch LOS ANGELES -- The Interpublic Emerging Media Lab announced today that it has entered into a year-long strategic relationship with Joost[TM] (www.joost.com), the world's first broadcast-quality Internet television platform. Interpublic clients will have the opportunity to work jointly with Joost...
Interpublic Group, the No. 3 ad conglom, has become the first advertising holding company to subscribe to TiVo's Stop Watch service, which promises second-by-second data on the viewing habits of its users. Deal, funded by IPG's Los Angeles-based Emerging Media Lab, ...
AFTER passing through the door, visitors to the Interpublic Group Emerging Media Lab find themselves on what seems like the set of a science-fiction movie. On one side of the doorway are retro-style displays of "obsolete technology"--posters of the film "Metropolis" and an assortment of toy robots. On...
Byline: matthew creamer Interpublic cut the ribbon on its Emerging Media Lab with a splashy Los Angeles party in February that brought out top talent from Microsoft Corp. and Sony Corp. The soiree was the first public glimpse at an array of future-leaning...
1. Mississippi Sens. Thad Cochran, left, and Trent Lott, right, salute NAB President Emeritus Eddie Fritts at the Willard InterContinental hotel in Washington Feb 7. 2. Federal Communications Commission Chairman Kevin Martin enjoys the celebration for Eddie Fritts. 3. Chairman and...
Larry lozon was a natural to steer General Motors Cyberworks, formed in April 1996 by Interpublic Group of Cos., which has several GM agencies, as a new-media unit dedicated to the carmaker. At the time, Mr. Lozon was VP-Internet and new media at General Motors...
General Motors Cyberworks LARRY LOZON was a natural to steer General Motors Cyberworks, formed in April 1996 by Interpublic Group of Cos., which has several GM agencies, as a new-media unit dedicated to the carmaker. At the time, Mr. Lozon was VP Internet and...
Articles 1998-06-01
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