Today, markets are highly fragmented, competition is fierce, shelves are crowded, and private labels are stronger. On top of this, growth is limited, budgets are reduced, and short-term promotions are often the only weapon considered to grow a brand. In these conditions, launching a new product or a line extension,...
The paper deals with the monitoring of a new development in the music industry: digital music, also known as online music because it relies on the Internet for its distribution (i.e., the consumer downloads a digital music file, or MP3 file, from the Web). Less than a decade later, digital...
Britain in brief EDUCATION Three in 10 science teachers believe that creationism should be taught in science lessons, according to an Ipsos Mori poll, and more than a third of primary and secondary teachers believe it should be taught alongside evolution and the Big Bang theory....
THE number of support staff in Newcastle schools has increased by 56% in the last five years, says new research. Teaching assistants make up the largest proportion of support staff in schools. Other roles include school business managers, science technicians, exam officers and cover supervisors. The...
MS&L Survey Uncovers Drivers of Digital Influence and Reveals How Information Is Shared Online NEW YORK -- A new research study fielded among nearly 1,000 digital influencers demonstrates that traditional and online media are both important sources when it comes to sharing news. The study, developed by IM...
Ray-Ban fans gather to celebrate the re-launch of the iconic "Clubmaster" style NEW YORK, Dec. 11 /PRNewswire-FirstCall/ -- A-listers Blake Lively, Chace Crawford, Diane Kruger, Ed Westwick, Joshua Jackson, Kevin Bacon, Maggie Gyllenhaal, Penn Badgley, Robert Buckley and the cast of MTV's upcoming reality series, "The City,"...
Consumer confidence in dietary supplements remained high this year, with 81% of American adults indicating they are confident in the safety, quality and effectiveness of dietary supplements--compared to 80% last year--according to a recent survey conducted by Ipsos-Public Affairs for the Council for Responsible Nutrition CRN, Washington, D.C. Confidence levels...
Diversity Media Services Ltd. DMS, and Ipsos Reid Ipsos have joined efforts to launch Canada's first national multicultural research study. This study will explore the buying behaviours and cultural intricacies of Canada's 13 largest ethno-cultural groups in six key census metropolitan areas where nearly half the population of Canada resides....
ThankYou Network "Rewarding Life" Survey Finds 95 Percent of Americans Believe Receiving Genuine Expression of Gratitude is Best Reward NEW YORK -- As Thanksgiving and the holiday season quickly approach, Americans across the country have started to think about what they will do for friends and family this...
Families are sticking together and searching for better entertainment value this holiday. REDMOND, Wash., Nov. 24 /PRNewswire-FirstCall/ -- A tough economy is casting a shadow over many people's gift-giving list right now, providing a question mark as to how they will spend their hard-earned cash this holiday...
Few accept unproven green product claims to be true BUFFALO, NY, Nov. 24 /PRNewswire/ -- Ninety-four percent of U.S. homeowners would like to see universal standards for green products and only eight percent usually accept unsubstantiated green product claims to be true, according to a survey by...
Pledge to match Labour commitments abandoned to fund 'permanent' tax cuts David Cameron ditched the Conservative Party's pledge to match Labour's public spending totals yesterday in a significant U-turn that will allow him to offer "permanent" tax cuts at the next general election. ...
WASHINGTON -- The majority of dietary supplement users don't intend to cut back on their supplement regimen despite the tougher economic times, according to a survey released last month by the Council for Responsible Nutrition and conducted by Ipsos-Public Affairs. According to the survey, 51 percent of supplement...
Two in Three Say They've Taken Steps to Make their Homes More Energy Efficient MADISON, Va. -- As temperatures drop, uncertain economic conditions are sending shivers down the spines of many American homeowners struggling to heat their homes this winter. According to a recent Plow & Hearth[R] survey,...
Almost 40% of American Workers Would Consider Switching Jobs to Employer with Greater Commitment to Workplace Technology FAIRFAX COUNTY, Va. -- An overwhelming majority of U.S. workers place a high value on technology in the workplace, so much so that almost 40 percent of employees across the labor...
PayPal Survey Reveals That Even in a Shaky Economy, More People Intend to Give to Charity This Holiday Season SAN JOSE, Calif. -- Despite a tough economic environment, the holiday season is still a time for giving back. According to PayPal's 2008 Holiday Survey conducted by Ipsos, nearly...
Last Ipsos/McClatchy Poll Released Showed 53% Democrat, 46% Republican and Mirrored Popular Vote Outcome of 52.3% Democrat, 46.2% Republican WASHINGTON, Nov. 5 /PRNewswire/ -- The Ipsos Public Affairs polling team aced the actual popular vote outcome of the historic US Presidential election with their last poll of...
Learning about computers and the internet can help improve the lives of groups, according to a research report from UK Online Centres and Ipsos Mori. The probable link between digital and social inclusion has long been recognised as connecting people to technology connects them to new information and skills,...
CHANHASSEN, Minn., Oct. 23 /PRNewswire/ -- Economic fears, including personal finances and employment uncertainty, are the top reasons Americans lay awake at night, according to a recent AmericInn Sleep Survey conducted by research firm Ipsos for AmericInn Hotels. The survey polled 1,000 U.S. adults to find out if they...
PayPal Trust and Safety Study Reveals that Online Fraud and Identity Theft are Global Concerns SAN JOSE, Calif. -- Online consumers in English-speaking countries are the most frequent victims of identity theft, twice the rate of France, Germany and Spain, according to a new study released by PayPal....
Articles 2008-10-21
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