Jody Moxham: Psychology in MarketingPR videoWell this video is pure PR. Did not really learn anything new about Psychology in marketing, just got to know a player in that market. Next time would appreciate more of deeper knowledge from how they really do things, not only questions targetting answers such...
Jody Moxham is Chairman of the Board and CEO of PhaseOne Communications, a company that performs analytics on corporate communication for marketing purposes. Moxham explains her unique methods, which focus on a psychological approach to how a person responds to different forms of communication.
Following several years of study and trial in the advertising industry, Jody Moxham created an analytical system of content analysis that determines what will be communicated, how persuasive the message is, and whether the advertising objectives are likely to be met. Dubbed PhaseOne, because it is most effective...
