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103 Resources for

Jon Greer

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Lessons Learned in Corporate Blogging: In brief: Lessons learned in corporate blogging from LinkedIn's corporate blogger, who also links to a post by a blogger at EMC Corp. about their lessons learned Face it -- if you don't already have a corporate blogging program, you're probably going to have...; Tags: Blogging, Fax, Jon Greer, corporate blogging, blogger; Blog posts 2008-05-09
Learn About Web 2.0 Through Sarah Lacy: Sarah Lacy of BusinessWeek.com caused quite a stir a few weeks ago when she conducted an on-stage interview of Facebook CEO Mark Zuckerberg at SXSW and asked a lot of off-the-wall questions that the tech-heavy audience thought was disrespectful and irrelevant. They were posting their thoughts from the auditorium on...; Tags: Jon Greer, Web, Sarah Lacy, public relations, Web 2.0; Blog posts 2008-05-07
CEOs Have a Real Credibility Problem: Following up on the BNET1 post, CEO Candor on Steep Decline: The post reports on the decline in trustworthiness of CEOs as measured by their perceived candor in the letters to shareholders that accompany annual reports. The study, by Rittenhouse Rankings, says that more and more CEOs...; Tags: INTERNET, Jon Greer, C-suite; Blog posts 2008-05-07
Fighting Crime By Using a Fake Blog: Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...; Tags: Branding, Jon Greer, blog; Blog posts 2008-05-06
Creating a Temporary News Web Site for Major Events: My colleague Sean Silverthorne over at BNET's Harvard Business School blog tips me off to the temporary news web site created for the announcement of the proposed Delta-Northwest merger. His post is entitled "The Press Release of the Future" and indeed, this is a very creative, smart and modern way...; Tags: Mergers & Acquisitions, Web site development, Channel management, Web technology, Advertising & Promotion, Web site, Jon Greer, Sean Silverthorne; Blog posts 2008-05-02

Memo to CEOs: Get Serious About Media Relations: Author Bill Holstein has a provocative new book out for CEOs called "Manage the Media (Don't Let the Media Manage You)." It's a slim primer for CEOs from Harvard Business Press designed to get them thinking about taking a more active role in media relations. For anyone...; Tags: Jon Greer, public relations, Holstein; Blog posts 2008-04-30
Real Results from Business Blogging: If you're wondering whether or not to blog for your business, here are two examples to get you going: Bill Marriott's blog: Marriott, the CEO of his chain, started blogging just to be part of the revolution, according to corporate blogging expert Debbie Weil. But lo and behold,...; Tags: Jon Greer, blogging, blog, Miller Brewing, business blogging; Blog posts 2008-04-28
Planning Ahead Is the Key to Crisis Communications: If you think your organization is safe from having a PR crisis, think again. More likely than not, you'll face the unexpected and you'll need to respond quickly and effectively. Here are some tips gleaned from this week's Bulldog Reporter PR University Audio Conference: How to get...; Tags: Corporate communications, Jon Greer, crisis communication; Blog posts 2008-04-25
Time to Ditch the Annual Report?: It's probably too late for this cycle, but if you're still doing a printed Annual Report, it's time to stop. The Internet has rendered them all but obsolete, as Daniel Gross reports in Slate. I do know one vital investing constituency that still values them, however: non-Internet-enabled...; Tags: Jon Greer, Annual Report; Blog posts 2008-04-24
Pentagon Plays the PR Game To Win: I'm having a hard time getting terribly worked up about the New York Times story that the Pentagon used media training tactics to prep retired military officers for appearances as military analysts on TV talk shows. This has nothing to do with my position on the Iraq...; Tags: Advertising & Promotion, Jon Greer, Pentagon, public relations, network; Blog posts 2008-04-22
Sports Leagues Struggle With Online Media Relations Too: The NCAA is far from the only sports rights-holder to fret about how to control online media access to its games. The New York Times has a long piece today about how the major leagues are struggling with the issue, too. The problem, in a nutshell, is...; Tags: Blogging, Games, Jon Greer, Scoble, NCAA, Mark Cuban, blogger, online media, game; Blog posts 2008-04-21
Pope's PR Man is a J-School Graduate: Will wonders never cease: it turns out that Pope Benedict XVI's press secretary, John Patrick Cardinal Foley, is a Philadelphia native and a 1966 graduate of the Columbia University Graduate School of Journalism. I'm not sure what to make of this piece of news, except to say...; Tags: Jon Greer, Pope, public relations, Benedict; Blog posts 2008-04-17
American Airlines Needed a Much Better Crisis PR Effort: I've been flying American Airlines my whole life, and I've had an American frequent flier number since they started the program. Like any passenger with a brain, I've certainly had my issues with them regarding scheduling, delays, prices and frequent flier seat availability. But I had never really questioned my...; Tags: E-mail, Jon Greer, public relations, American Airlines; Blog posts 2008-04-15
Tibet Supporters Use PR to Outfox China: The New York Times, of all places, gives a shout-out to the "value of PR" in a business section story today about how Tibet supporters leveraged the upcoming Beijing Olympics to shine a spotlight on China's treatment of Tibet: "The protesters quickly established a communications plan, focused their message...; Tags: Jon Greer, big dog, protester, Beijing Olympic, public relations; Blog posts 2008-04-14
The Power of Storytelling and the Decline of the Mainstream Media: I've now had a chance to reflect on the Bulldog Reporter 2008 Media Relations Summit held earlier this week, and I wanted to share a couple of thoughts. First off, a shout-out to all the terrific folks I met at the conference and to anyone discovering this...; Tags: Jon Greer, public relations, Storytelling; Blog posts 2008-04-11
More on Kodak's "Chief Blogger" and Helpareporter.com: I had a chance to chat with Kodak's Jenny Cisney this week about her new title of "Chief Blogger" for Kodak. She said it was inspired by a Wall Street Journal article that talked about the role of blogging in corporate communications. Here's an excerpt: Blogging as a job...; Tags: Jon Greer, Eastman Kodak Co., blogging, Helpareporter.com, Haro, Chief Blogger; Blog posts 2008-04-10
Helpareporter.com Hits a Speed Bump: Helpareporter.com (HARO) is a wonderful new free service that collects queries from reporters seeking sources and passes them along to PR pros. But it hit a speed bump yesterday that could ultimately doom the service. Turns out one of the subscribers was republishing the emails from HARO...; Tags: Blogging, Jon Greer, Haro, Peter Shankman, e-mail; Blog posts 2008-04-08
Charlie Rose Says "Be Authentic": I'm at the Bulldog Reporter 2008 Media Relations Summit, and the first keynote was a very interesting and fun conversation between PR legend Howard Rubenstein and TV personality Charlie Rose. Charlie really represents the high-water mark of media interviewers: he has a one-hour show, commercial-free, on PBS,...; Tags: Jon Greer, Charlie, Charlie Rose; Blog posts 2008-04-07
Make Room in the C-Suite for the "Chief Blogger": A bad idea whose time has come: Kodak has named a "Chief Blogger" whose job is to "provide daily oversight and creative guidance for Kodak's two blogs – 'A Thousand Words' and 'A ...; Tags: Jon Greer, Jenny, Eastman Kodak Co., Chief Blogger, social media, blogging; Blog posts 2008-04-04
Environmental Messages Need to Be Authentic: It's not news that the environment and sustainability are hot topics and that many companies are striving to "green" their corporate images. But a new report by Nielsen Online says you better not try "greenwashing" or the environmental blogosphere will take you to task. Instead, said Nielsen,...; Tags: Jon Greer, Nielsen; Blog posts 2008-04-03