Byline: Jonah Bloom The latest dove controversy epitomizes the ad industry's struggle to reinvent itself as a participant in an ongoing conversation rather than an old guy with a megaphone barking orders to people who no longer follow them. ...
Byline: Jonah Bloom Al gore is in the process of wasting a lot of green on a campaign designed to raise awareness of the climate crisis. Why "waste''? Because consumers are already aware of the issue, and many of them are already trying...
Byline: JONATHAN LEMONNIER What's on the minds of the most influential marketing bloggers? Advertising Age Editor Jonah Bloom recently led a roundtable discussion with some prominent players from our Power 150 network to find out. Contributors included Power 150...
Byline: Jonah Bloom France isn't at the top of the list of countries the U.S. looks to for leadership. This is especially true in business, where that nation's 35-hour workweek does little to change the perception that the French citizenry do little more...
Byline: Jonah Bloom Agencies have long fantasized about owning their intellectual property. Instead of simply handing over a potentially business-changing idea to a marketer, shops imagine that they might own and continue to profit from it. The problem has...
Is the scale that TV delivers anywhere close to being replaced for marketers? Ad Age Editor Jonah Bloom and CMO Strategy Editor Jennifer Rooney recently sat down with Association of National Advertisers President Bob Liodice; Jeff Bell, corporate VP-global marketing for Microsoft's Interactive Entertainment Business; Bob...
Byline: Jonah Bloom The tragic death of Paul Tilley last week triggered one of the ugliest, most narcissistic displays I've seen from the ad industry. Instead of remembering the man, or doing the inevitable soul-searching about why a 40-year-old who apparently had a...
Byline: Jonah Bloom Within 48 hours of the Super Bowl ending, a small group of extremists made it to the inboxes of Indra Nooyi, CEO of PepsiCo, and Cie Nicholson, her chief marketing officer. "Interesting that Justin Timberlake can get whacked in the...
Byline: Jonah Bloom As the national Association of Television Program Executives met last week in Las Vegas, they were joined by the likes of Google, Brightcove, Veoh Networks and Broadband Enterprises. The web wizards and technologists aren't yet the stars of this particular...
Byline: Jonah Bloom The talk at the table is filled with in-jokes and chair-rocking laughs. Outsize slices of pizza being jammed into mouths are the only brief punctuation in a conversation that's impressively fast-flowing considering the multilingual nature of the crowd. ...
Byline: Jonah Bloom Here's a look at what's coming in 2008. Darwinian culling of traditional media properties Even the quadrennial kick of Olympics and election won't be enough to hide the fact that advertisers are spending more...
Byline: Jonah Bloom What do Meredith's Matt Petersen, Time Warner's John Partilla, Conde Nast's Richard Beckman and Hearst's Jeff Hammill have in common? They're smart. They're likable (yes, even "Mad Dog'' Beckman, whom Gawker once saddled as one of New York's "worst...
Byline: Jonah Bloom There are smart corporate-communications tactics aimed at reducing a company's or personality's exposure to negative publicity. Then there are misguided attempts at mind control. I'm starting to wonder whether some companies know the difference anymore. Certainly one or two...
Byline: Jonah Bloom For years now, corporate-communications experts have been telling anyone who will listen that a company's financial performance is tied to what the company stands for beyond the balance sheet. But their theories have fallen on deaf ears, with colleagues in...
Articles 2007-10-08
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