Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Job-Hungry Journalists Turning to PR
- There has always been a steady stream of media people making the career transition into PR. But with the serious financial and business model problems plaguing most major media, journalists who once looked down their noses at what they call "the dark side" are starting to think that things might...
- Blog posts 2008-06-24
- Hackensack Finds its Mojo(s)
- Mojo... a term with many meanings over the years, in various contexts, but in today's media world, it refers to the new breed of mobile journalists using technology to work remotely. Most bloggers, naturally, are mojos, but increasing numbers of conventional journalists are as well. For example,...
- Blog posts 2008-07-02
- Check Out the Blogs That Journalists Like to Read
- Wondering which blogs journalists themselves find most valuable? Brodeur Strategies and Marketwire did an online survey. "We did the study because we wanted to help clients better understand the interplay between online news activity and journalism. We know who the traditional reporters are that cover our clients' industries and beats...
- Blog posts 2008-05-27
- Are Better Trained Bloggers Better For PR?
- Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...
- Blog posts 2008-06-16
- Putting a Face on New Media Journalists
- Bill Clinton has worked hundreds of rope lines, shaking hands and making small talk with thousands of people. So he probably never gave a second thought to what he would say to the nice lady at a recent event who made a comment about the unflattering Vanity Fair article about...
- Blog posts 2008-06-09
- Make It Easy for Journalists to Find Information in Your Website
- Traditional media relations activity has consisted of a 'Push' approach to providing information to the media. The Internet provides a 'Pull' approach in which a journalist obtains information from one's website only when they want it. Many journalists now accept the Web for use as a basic research tool. They...
- White papers
- Bloggers Use Filtering to Fight Back Against PR Spam
- In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...
- Blog posts 2008-05-12
- Why Journalists Need PR People
- Yesterday, we heard from Steve Yoder of The Wall Street Journal, who explained how to do a better job pitching stories to the Journal. Steve shared his thoughts at a PRSA Silicon Valley Media Training workshop last Friday. Steve also told us his Top Nine Reasons Why...
- Blog posts 2008-04-01
- Changing Newsrooms from Within
- The fifth annual State of the News Media report by the Project for Excellence in Journalism, says that "In the last year, the trends reshaping journalism didn't just quicken, they seemed to be nearing a pivot point." The report states that "the biggest problem facing traditional...
- Blog posts 2008-03-17
- The 3 A's of Getting Good Press, and More on the Spitzer Scandal
- It's not every day that a veteran journalist takes the time to provide a media relations lesson to those seeking "good press." But that's what San Francisco Chronicle columnist John Diaz did in Sunday's edition of the paper. He mainly addressed his advice to politicians, but it applies to business...
- Blog posts 2008-03-12
- How Journalists Use the Internet to Report News
- There's no doubt that the Internet has dramatically impacted the way journalists report and create stories. From the ability to search online for information about subjects to the "tipsheet" aspect of blogs, the process of newsgathering has been permanently altered by the web. But how are...
- Blog posts 2008-02-22
- Don't Be Shy About Doing Research on Journalists
- If you were going in to a major sales meeting, you'd want to know everything possible about the potential customer: their likes and dislikes, their career history, their interests, and so on. It would be no-brainer. And the same is true for most other business meetings with important people...
- Blog posts 2008-01-23
- Planning Online Press Relations
- Putting press information online speeds up distribution of material, reduces costs, and can improve relationships with journalists by making it easier for them to obtain information. Web Sites should include copies of current and archived press releases, as well as comprehensive company information and details of contacts for journalists. Online...
- Articles 2007-11-28
- What Does a 'Relationship' With a Journalist Get You?
- You hear a lot of PR folks claim to have 'relationships' with certain journalists. I remember when I was at PR firms how often colleagues would drop names during new business pitches. "Walt Mossberg WSJ, Steve Lohr NYT -- yeah, we have GREAT relationships with them." As if to say...
- Blog posts 2007-09-19
- Effective Leadership Through Effective Communications
- The journalist's job is to report both sides and for the most part the media tries to do that as best they can. But quite often, one side could effectively present its point of view but the other, even though it had a legitimate point of view to present too,...
- White papers 2003-06-03
- Pitch Power: Knowing Your Audience II
- The pitch is the pick-up line to the journalist. In many cases, it's the first and last chance one has to make an impression. Even if one has a long-standing relationship with a writer, it is essential to craft a good pitch. In many cases, the journalist is the first...
- White papers 2003-01-01
- Free Publicity With Email Press Releases
- The author of this article says that if you have Internet journalists and writers to cover your story than this can create marvelous free "advertising" for your company. It also explains some points, which can be helpful for us for creating free advertising like developing relationships with writers and journalists,...
- White papers 2002-01-01
Additional Resources
- A spotlight on individuals who are moving onward & upward
- [ILLUSTRATION OMITTED] YVETTE NOEL-SCHURE Yvette Noel-Schure has done it all--as a journalist, publicist for some of entertainment's top artists and as a mother and wife. Now, 24 years into the entertainment game, she's the senior vice president of media for Columbia Records and also...
- Articles 2008-07-01
- July: what's happening where?
- CHICAGO * DuSable Museum 33rd Annual Arts & Crafts Festival. Washington Park. July 12-13. www.dusablemuseum.org * UNITY 2008 Journalists of Color convention. McCormick Place West. July 23-27. www.2008unity.org CINCINNATI * NAACP 99th annual convention. Duke Energy Center. July 12-17. www.naacp.org ...
- Articles 2008-07-01
- Editors' note
- WHEN WE TOOK the reins of this magazine nearly two years ago, the press response was not altogether kind. Two editors obviously meant a "power vacuum," wrote Jon Carroll of the San Francisco Chronicle. Two female editors? "Cue the cat reorws and hisses!" snarked the New York Press' Hype Stalker....
- Articles 2008-07-01
- << Previous
- page 1 of 1
- Next >>
Content Types
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
- THE FUTURE JUST LOST ITS LEAD.
-
We're relentless about invention. Our latest technology includes hafnium-based circuitry, mobile technology for a new generation of MIDs, and 32 nanometer processing.
- Learn more >>
- Dell: Built to fit your business needs.
-
Powerful, Dell is built to fit your business needs Customized systems, experts trained in small business, 24/7/365 support, and powerful, reliable technology. Dell, big results for small business.
- Learn More >>
- Create new ways to live, work and play with Intel
-
Learn how Intel researchers around the world are developing with tera-scale computing, wireless computing anywhere on earth, advanced exploratory research, and more.
- Learn about new technology that improves every facet of life >>
