Jupiter Research

jupiter research - All News and Analysis

• Search, As Ever, Continues to Grow Even in Hard Times

  BNET - 2008-10-16

  Via MediaWeek, it looks like even if every other sector of advertising, including the majority of online, is about to feel the oncoming crunch, plucky search advertising will continue to do just fine. If search advertising has a problem, it's that advertisers are frustrated about not being able to spend...

  Tags: Paid Search, Jupiter Research, Internet Search Advertising, Search, Jake Swearingen

• Digital advertising budgets to rise 20 percent this year: sponsored links on search engines to grow rapidly, report says

  - 2008-08-04

  The recent headline on Adweek.com was certainly compelling: "Will Economic Downturn Sink Digital?" But perhaps the answer was a bit too obvious. The ensuing chorus among advertising insiders, analysts and bloggers familiar with the surveys anchoring the article was loud and clear: of course not. The July 18 article...

  Tags: advertisement, Jupiter Research

• Forrester acquires JupiterResearch

  - 2008-08-01

  Forrester Research, Inc. (Cambridge, MA), a provider of research, consulting services, events and executive programs for IT, marketing and technology industry professionals, has acquired JupiterResearch, Inc. New York, and its parent company, JUPR Holdings, Inc., from MCG Capital Corp. (Arlington, VA) for $23 million in cash plus assumed liabilities. Forrester...

  Tags: Forrester Research Inc., Jupiter Research, MARKETING, Strategy

• Forrester Acquires JupiterResearch

  - 2008-07-31

  Combined Companies to Provide Enhanced Offerings to Marketing & Strategy Professionals CAMBRIDGE, Mass. -- Forrester Research, Inc. (Nasdaq: FORR) today announced that it has acquired JupiterResearch, LLC, and its parent company, JUPR Holdings, Inc., from MCG Capital Corporation (Nasdaq: MCGC) for $23 million in cash plus assumed liabilities, subject...

  Tags: Forrester Research Inc., Jupiter Research, MARKETING

• Forrester Research Reports Second-Quarter Financial Results

  - 2008-07-31

  Company Also Announces Acquisition Of JupiterResearch CAMBRIDGE, Mass. -- Forrester Research, Inc. (Nasdaq: FORR) today announced its second-quarter, ended June 30, 2008, financial results. Second-Quarter Financial Performance * Total revenues were $63.5 million, compared with $55.2 million for the second quarter of last year. * On...

  Tags: acquisition, Benefits, Company, FINANCE, financial, Forrester Research Inc., GAAP, Investment, Jupiter Research, stock, Taxes

• Holidays are good for online sales

  - 2008-07-21

  NEW YORK -- Online sales during the 2007 holiday season reached $39 billion in the United States, a 20% increase over the preceding year, according to JupiterResearch, which predicts further gains this year. To get their share of that business, though, retailers will need to improve their sites to...

  Tags: Jupiter Research, Retail, SALES

• JupiterResearch Finds That Online Affiliate Marketing Spending Will Continue to Grow, Reaching $3.3 Billion in 2012

  - 2008-06-16

  NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that affiliate marketing continues to play a key role in online marketers' ability to reach and acquire customers. In 2008, online marketers will spend $2.1 billion on affiliate marketing...

  Tags: Jupiter Research, MARKETING

• JupiterResearch Finds That Online Retail Sales Will Continue to Increase During the 2008 Holiday Shopping Season

  - 2008-06-09

  NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that online 2007 holiday sales reached $39 billion in the US, increasing 20 percent from the same period in 2006, while off-line sales remained dismal. To boost holiday sales...

  Tags: Jupiter Research, online retail

• JupiterResearch Finds That the Growth of User-Generated Content on Travel Websites Takes Control Away From Marketers

  - 2008-06-02

  NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that the majority of online travelers believe researching travel online is easier now than ever before, with user-generated content now more influential on the choice of accommodation than brand...

  Tags: Jupiter Research

• JupiterResearch Finds That Few US Online Retailers Are Truly Global Despite Rising Interest in Global Expansion

  - 2008-05-27

  NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that despite mounting interest in global expansion from US online retailers, very few currently have global presences. A new report published by JupiterResearch, "Global Online Retail: Navigating Successful International...

  Tags: Jupiter Research, retail company

• Mobixell and Jupiter Research Offer Webinar on Multi - Channel Mobile Advertising

  - 2008-05-12

  Recent Research Data Will be Discussed on Various Mobile Operators' Advertising Alternatives

  Tags: advertisement, Jupiter Research, webinar

• JupiterResearch Study Finds Multi-Channel E-Commerce Expansion Vital to Online Retail Success

  - 2008-05-07

  Savvy Retailers Cite Greater Overall Success with Third-Party Outsourcing

  Tags: e-business, Jupiter Research, online retail

• JupiterResearch Finds Recent Consolidation will Strengthen Online Ad Network Market Despite Negative Reputation Issues

  - 2008-04-21

  NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found despite negative feelings from advertisers, both independent and conglomerate ad networks will remain major players in the online ad market. The big four--Google, Yahoo!, MSN, and AOL--captured 60 percent...

  Tags: Jupiter Research, online advertising

• Datran Media, JupiterResearch, Karmaloop to Host Social Media Webinar on April 22

  - 2008-04-18

  Datran Media, an industry leading online marketing services provider, today announced that it will present "Get Social with Your Audience: Reaching Consumers in the Social Media Inbox," a complimentary live Webinar to take place at 2:00 p.m. ET on Tuesday, April 22. JupiterResearch, a leading analyst firm that is...

  Tags: Jupiter Research, social media, webinar

• eBillme™ and JupiterResearch to Host eCommerce Industry Webinar

  - 2008-04-08

  Webinar will reveal opportunities for online retailers to increase consumer confidence at checkout and turn hesitant shoppers into confident buyers

  Tags: e-business, Jupiter Research

• JupiterResearch Launches New Coverage Area; Mobile Devices to Focus on Understanding of Consumer Adoption for New Mobile Platforms

  - 2008-04-07

  NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found although 65 percent of U.S. consumers prefer to carry a single device, 39 percent are willing to carry two devices and 18 percent are willing to carry up to...

  Tags: Jupiter Research, mobile, mobile device

• "In-Game Advertising" by Jupiter Research Corporation March 2008.

  - 2008-03-28

  M2 PRESSWIRE-28 March 2008-MarketResearch.com: "In-Game Advertising" by Jupiter Research Corporation March 2008C1994-2008 M2 COMMUNICATIONS LTD RDATE:27032008 JupiterResearch believes that several factors should increase the reach of in-gaming advertising with the start of a new console cycle. ...

  Tags: Jupiter Research

• JupiterResearch Shows Majority of Consumers are Unaware of True Online Fraud Liability Leading to Checkout Hesitation

  - 2008-03-25

  Fraud Protection, Satisfaction Guarantee and Price Protection Are among the Highest Ranked Factors for Consumers Making a Payment Selection

  Tags: Jupiter Research

• JupiterResearch Improving Portable Media Players Will Expand Reach and Opportunity for Mobile Marketing

  - 2008-03-24

  NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that introducing portable media players (PMP's) with internet browsing capabilities are likely to stimulate significant growth among those accessing wireless web and will create additional opportunity for advertisers, who...

  Tags: Jupiter Research, media player, mobile, mobile marketing, portable media player

• "E-mail Marketing Adoption" by Jupiter Research Corporation March 2008.

  - 2008-03-18

  M2 PRESSWIRE-18 March 2008-MarketResearch.com: "E-mail Marketing Adoption" by Jupiter Research Corporation March 2008C1994-2008 M2 COMMUNICATIONS LTD RDATE:18032008 US e-mail marketers will face increasing competition from their European peers as they begin to explore international e-mail opportunities. US e-mail...

  Tags: E-mail, Jupiter Research, MARKETING