The Idea in Brief Most customers don't want to hear from your company most of the time. If you're bombarding them with frequent promotional messages, you're probably generating more resentment than revenue. But there are fleeting moments...
Internet marketing & e-commerce. Hanson, Ward A. and Kirthi Kalyanam. South-Western College Pub. 2007 642 pages $132.95 Hardcover HF5415 Hanson (Stanford Institute for Economic Policy Research, Stanford U.) and Kalyanam (internet retailing, Santa Clara...
Breakthrough Ideas for 2005 R. Kramer, J. Kirby, J. Bower, J. Rayport, E. Bonabeau, R. Martin, K. Kalyanam, M. Zweben, R. Merton, T. Stewart, M. Sawhney, D. Caruso, T. Davenport, L. Buchanan, H. Chesbrough, K. Lieberthal, J. Wirtz, L. Heracleous,...
Business Editors/High-Tech Writers PALO ALTO, Calif.--BUSINESS WIRE--Feb. 27, 2001 Optivo Corp., which offers software enabling e-businesses to maximize profitability by rapidly responding to changing market conditions, today announced the formation of its Advisory Board. This team of advisors, tapped by Optivo for the...
Business Editors/High-Tech Writers SAN JOSE, Calif.--BUSINESS WIRE--Jan. 23, 2001 SpinCircuit Inc., a leading provider of collaborative product commerce CPC services to the electronics supply chain, today announced the addition of two key executives. Joining the company are Kirthi Kalyanam, Ph.D., as senior vice president of marketing...
Online retailers needed a blockbuster holiday season. Without one, can they survive? NO ONE NEEDED CHEER THIS HOLIday season more than online retailers. A slew of high-profile failures throughout the year tarnished the entire field; survivors needed a knockout holiday season to turn around investor...
Shop911, Inc. has introduced an online marketing solution enablingfashion retail companies to reach one of the fastest growing segmentsof the market, customers who shop online and purchase offline. These customers are using the internet to get gift ideas, find outabout new merchandise and research product needs before purchasing intheir...
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