Byline: Bill Shea With the last of its $225 million Cadillac advertising work ending Friday, Troy-based Leo Burnett Detroit is left to chart an uncertain future. The office, which lost the Cadillac account in June to Boston-based Modernista, ha Byline:...
Byline: Bill Shea The local fallout, both good and bad, from General Motors Corp.'s decision to shift its Buick creative work from one metro Detroit ad agency to another will play out over the next three months. Troy-based Leo Burnett Detroit, w...
AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, Wing Latino Group and MediaCom, all New York; Grey, Toronto. Publicis Groupe's Bromley Communications, San Antonio; Leo Burnett USA and Burrell Communications Group, both Chicago; Leo Burnet AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, Wing Latino...
The first ads from Leo Burnett, Chicago, for the U.S. Army break this month with a new tagline: "An Army of One." The new line replaces "Be all you can be," developed by N.W. Ayer in 1981 ...
McDonald's gets freaky with food shots. Agency: Leo Burnett, Chicago. Creative director and copywriter: Scott ... McDonald's gets freaky with food shots. Agency: Leo Burnett, Chicago. Creative director and copywriter: Scott English. Creative director and art director: Victor LaPorte. Director: Aaron Ruell, Uber Content.
Coca-Cola has yanked off the air three of four "pop-top" summer promotional spots created by Leo Burnett, after deciding they were out of step with the overall brand strategy.
Linda Taylor joined Publicis Groupe's Leo Burnett Detroit, Troy, Mich., as senior VP-human resources director from WPP Group's JWT, Detroit, where she was senior partner-human resources director. She succeeds Magda Marudas, who left the agency. Linda Taylor joined Publicis Groupe's Leo Burnett Detroit, ...
Say goodbye to ABC-TV's "yellow" campaign (or what's left of it, anyway). ABC has hired Chicago-based Leo Burnett to develop a new on-air ad campaign for ... Say goodbye to ABC-TV's "yellow" campaign (or what's left of it, anyway). ABC has hired Chicago-based Leo...
Byline: Jean Halliday Advertising Age Detroit's ad community is very, very nervous. Much of the swagger of Motown's once-mighty auto-ad-agency population, fed by clients with big egos and even bigger budgets, is gone - replaced by fear as strugg Byline: Jean...
A root is shown pushing through the soil and blooming into a deep red daisy, followed by the tagline ``Brilliant,'' in new work from Publicis Groupe's Leo Burnett, Chicago, to introduce ... A root is shown pushing through the soil and blooming into a deep ...
Byline: Tom Henderson If blockbuster, eye-popping ads during the Super Bowl have become as big or bigger than the game itself - and many would argue that they have - then we can already name a winner. Forget Pittsburgh. Forget Seattle. Drum...
AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston. Omnicom's DDB Worldwide, Chicago; Tribal DDB and OMD Worldwide, both New York. Publicis' Leo Burnett USA and Burrell Communications Group, both Chicago. Omnicom-backed Del Rivero Messianu DDB, AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston. Omnicom's DDB Worldwide,...
AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding Worldwide, Chicago and New York. Publicis' Leo Burnett USA, Chicago; MediaVest, New York. WPP's Bravo Group, Ogilvy & Mather Worldwide and UniWorld Group, all New York; J. Walter Thom AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding ...
[phoenix] PETsMART Inc. has awarded its $25 million advertising account to Doner, Bloomfield Hills, Mich. Other finalists included The Richards Group, Dallas, Leo Burnett, Chicago, working field marketing shop Moroch, Dallas, and Campbell-Ewald West, [phoenix] PETsMART Inc. has awarded its $25 million advertising account to...
Coca-Cola de Mexico, Mexico City, assigned Leo Burnett the Fanta account. Noble DMB&B handled previously. Coca-Cola is looking to reposition its orange soft drink on a worldwide basis, said Mexican Vice Director of Advertising Javier Rodriguez. T Coca-Cola de Mexico, Mexico City, assigned Leo Burnett the...
Hewlett-Packard launched an infomercial via the Tyee Group, Portland, Ore., supporting its Printable Expressions line of greeting card software. Program runs on E!, CNBC, Discovery Channel, other cable nets through November ... ASSIGNMENTS: Rosewood Hotels & Resorts, Dallas, hired Ketchum, N.Y., for pr ... U.S. Satellite Broadcasting, St. Paul, Minn.,...
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