Leonard M. Lodish

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If Brands Are Built Over Years, Why Are They Managed Over Quarters

The Idea in Brief ...

Tags: Davenport Co., Consumer, Brand, Carl F. Mela, In Brief, Leonard M. Lodish, Marketing Research, Branding, Sales Strategy, Harvard Business Review, Marketing, Brand Management, Sales

Articles 2007-12-11

Additional Resources

Driving Performance: Changing the way organizations think about executing strategy and motivating employees

HOBOKEN, N.J. -- Balanced scorecards. Six Sigma. Dashboards. Employee evaluations. Incentive compensation. Financial reporting. Most businesses, not-for-profit enterprises, and government entities agree that effectively managing performance is an important factor to their success strategies. But because performance management means many things to many people, most organizations do...

Articles 2006-03-22

Briefing: May 2003

Businesses Want Overseer Oversight Missouri is likely to enact a law this summer that will give entrepreneurs more say in contesting burdensome regulation. The Small Business Regulatory Fairness Board, if established, would empower nine business owners to weigh private-sector complaints about red tape. The board would then...

Articles 2003-05-01

Information Resources Team Wins Prestigious O'Dell Marketing Award; American Marketing Association Cites Ground-Breaking Research On TV Advertising

Business Editors CHICAGO--BUSINESS WIRE--August 16, 2000 Information Resources, Inc. (Nasdaq:IRIC) announced today that a team of researchers led by IRI board member Leonard M. Lodish won the American Marketing Association's AMA 2000 William F. O'Dell Award for a ground-breaking article on the effectiveness of television advertising....

Articles 2000-08-16

INFORMATION RESOURCES INC.; Rank: 93.(Brief Article)(Statistical Data Included)

150 N. Clinton St. Chicago 60661 (312) 726-1221 www.infores.com CEO: Joseph P. Durrett Board members: James G. Andress, William B. Connell, Joseph P. Durrett, Edwin E. Epstein, Bruce A. Gescheider, John D. C. Little,...

Articles 2000-06-07

STAS and BehaviorScan - It's Just Not That Simple.

LEONARD M. LODISH JOHN PHILIP JONES AND I HAVE very different paradigms for what constitutes valid research that a manager should use for decision making. His rejoinder to my comments on his STAS methodology doesn't address our main point of...

Articles 1998-03-01

J.P. Jones and M.H. Blair on measuring advertising effects - another point of view. (response to Jones and Blair, Journal of Advertising Research, vol. 36, 1996, p. 37)

In their recent Journal of Advertising Research article, John Philip Jones and Margaret Henderson Blair (1996) summarize their own and other empirical studies on the sales effects of TV advertising. They attempt to summarize and categorize these studies into "empirical knowledge" which can be used to...

Articles 1997-09-01

The future looks bright… - business ideas ahead of their time - 20th Anniversary Commemorative Issue - Part One: Commentary

Some of today's best thinking about business was already percolating 20 years ago. And not all of it was full of hope and glory. There was cynicism. There was despair. There was hand-wringing. There was an ongoing search not only for profits, but for values - financial and ethical....

Articles 1997-08-01