Come on, fess up. Is all of that software on your home computer legal (as in, you purchased it instead of copying the version your foolish friend just bought)? Apparently it's not just you. According to the 2007 State Piracy Study by the Business Software Alliance BSA,...
If business ethics can be taught - and I have yet to read a convincing argument that they cannot - how should such an important lesson be taught? In business school, perhaps? That would seem to make a whole lot of sense. Business schools seem to be...
Whether you're the CEO, a middle manager, or the guy doing data entry in a windowless cube, when the economy is bad, work sucks. But does it have to? Over the last two months, I've been investigating what happens during a downturn to make everyone's job harder. ...
If you haven't already, check out BNET's all-new video guide. In addition to old favorites like BNET Book Briefs, the "Dog & Pony" show, and "Selling Power," you'll now find "Wallstrip," the finance show where stock culture and pop culture collide. It's easier to search for videos by channel, popularity,...
Mastered the art of multitasking? Check. Read the rules of office politics? Check. Figured out how to tame your boss? Check. Conquered your biological clock? Huh… ? Yes, ladies, in your quest to climb the corporate ladder, this is one skill you'd better acquire...
What better industry to learn from than one in a full-fledged struggle to revive its business? With sagging sales and a distribution model in crisis, the music industry of old is scrambling to make a comeback -- or at the very least, stay afloat. Thus, what better...
Wachovia takes its $145 million ad business to Ogilvy -- Although the North Carolina-based bank is coping with heavy losses and a sinking stock price and possibly even exploring a sale, Wachovia has nailed down an agency to handle its advertising next year. No surprise that its ad spend will...
Yahoo's ad platform not quite so APT -- Yahoo is calling its new ad platform a "seminal moment in the industry." The industry, meanwhile, begs to differ. MediaWeek's Mike Shields reports that buyers and sellers consider APT underwhelming at best. [Source: MediaWeek] Broadband ISPs won't target ads...
Silicon Valley politicians say Google-Yahoo lawsuit endangers industry -- California House Democrats want the DOJ to go easy on Google and Yahoo, claiming a lawsuit would "detrimentally affect the online advertising market and electronic commerce." Turns out, two of them received the majority of their campaign donations in 2007/2008 from...
During a downturn, the usual rules of the workplace change dramatically. Here’s how to keep your team motivated and productive. Set the Tone Goal: Lower the anxiety level in the office by being candid about...
Obama bests McCain in search ads -- Only a few months ago, McCain had a huge advantage over Obama in terms of search presence. Not anymore. Mediaweek reports that the Obama camp has gone aggressive on snatching up ad opportunities related to keywords like "debate," "debate winner," and now terms...
Google looking into advertising itself -- Google, a company that has long snubbed traditional offline advertising, has been talking to Madison Avenue ad agencies about ways to promote its brand. The move makes sense: Despite Google's constant flow of new products, revenue growth slowed to 39 percent in the second...
AdAge names its A-List -- No magazine has been immune to the downturn in ad pages. Nevertheless, AdAge found ten standout publications that are bucking industry trends. [Source: AdAge pdf download] General Mills, Kraft launch "word-of-mouth networks" -- Even food companies are jumping on the social networking...
Hyundai buys up GM's Oscar ad time -- As General Motors takes an ax to its advertising budget, Hyundai is ready to fill the void. The South Korean car company has quickly snapped up all of the Oscar spots that GM had purchased and then abandoned. Meanwhile, this year's Oscars...
Google platform to sell Bloomberg TV ads -- Google says its TV Ads platform offers advertisers a better way to reach Bloomberg's wealthy viewers, who thus far have been very difficult to quantify. The deal comes just one month after NBC Universal's cable networks signed on to use Google's ad...
Every year, trade industry pub Mediaweek acts as kingmaker, nominating the top 50 "most indispensable executives shaping the future of media." The purpose is to highlight those unsung heroes who lurk in the shadows of the Zuckers and Moonveses. These so-called media "superheroes" are selected based on their impacts on...
Discovery Communications, the company behind the Discovery Channel and Animal Planet, picked quite the week to go public. Even so, as the financial crisis wreaks havoc on the markets, the company's execs are enthusiastically promoting plans for growth -- CEO David Zaslav told the WSJ subscription required that he'd "take...
Foreign financing of American movies certainly isn't a new concept, but the Abu Dhabi Media Company's keen interest in Hollywood (to the tune of a $1 billion investment over five years) has raised more than a few eyebrows -- not to mention questions about whether or not the government-owned media...
Research firm NPD Group released today new data supposedly proving that the digital video revolution is, "probably overblown" at least for the moment. The findings: DVDs are still the most popular format when it comes to how U.S. consumers choose to purchase movies and other video...
Several interesting observations from the Toronto International Film Festival, which closed this weekend -- all regarding what it means that only three (yes, three) major deals happened. (Focus, Miramax, Lionsgate, Overture, and Sony Classics all walked away empty-handed.) Sure, smaller deals will start to trickle in after...
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