Local Advertising Service Targets Those Who Gotta Gonever imaginedhahaha..never imagined a website like that. useful though, yes.RE: Local Advertising Service Targets Those Who Gotta Gowow. me either!
The hubbub over the iPhone this summer had a lot to do with its sleek, crave-worthy design, but it also had a lot to do with the implications of smart phones for advertising. Local advertising can be a whole lot more local as potential customers search for everything from coffee...
Think globally, act locally. That type of thinking helped David Waxman, co-founder of internet-based ad agency Spot Runner tap into the multi-billion local TV ad market. While other firms were concentrating on the big fish and networks, Waxman and his partner Nick Grouf saw a huge opportunity in aggregating the...
How do you have your business win amidst global change? Alex Nocifera knows. His Ripple provides tens of millions of impressions for advertisers big and small each month through its network of in-store hi-def displays. It's also a hit with customers in locations such as Coffee Bean & Tea Leaf...
While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently. Local...
NEW YORK -- JupiterResearch -- a leading authority on the impact of the Internet and emerging consumer technologies on business, has found local display and search advertising have found life on the Internet and are leading among all online advertising categories for significant growth. As a result the cyber stage...
Viacom Inc.'s decision to scale back hill-year revenue mad earnings guidance last week could be another sign that cable operators are taking an increasing piece of the local advertising pie. In a statement issued last Wednesday morning, Viacom Viacom...
SEATTLE -- Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local online advertising company and leading publisher of local content, today announced that it has entered into an agreement to acquire VoiceStar, one of the largest providers of call-based advertising services, including pay-per-phone-call and call-tracking, for local advertisers. The acquisition of VoiceStar gives...
By Stewart Schley Reps Bone up on VOD, Interactive TV and 'AdDressable' Applications New digital-television technologies like video on demand and enhanced TV are fast becoming a big part of Comcast Spotlight's local-advertising sales pi...
Byline: HENRY GOMEZ Akron's Hitchcock Fleming & Associates, on the prowl for cost-conscious clients, has developed a marketing software system that helps retailers customize local advertising campaigns. Using an Internet-based digital image Byline: HENRY GOMEZ Akron's Hitchcock...
OAK BROOK, Ill. -- With less than three months to go before McDonald's Corp. enacts a franchisee-supported plan to switch from national to local media spending, the burger giant's top marketing executive told operators that because of a bureaucratic "screw-up" they will have $20 million less to spend in their...
If the recent Progressive Corp. television commercial with platoons of sport utility vehicles rolling across a bridge and through a downtown looks familiar, it should. The nationally broadcast spot was shot largely in downtown Cleveland and at the If the recent Progressive Corp....
TCI of Northern New Jersey sold out shock-jock Howard Stern's interview show on E! Entertainment Television even before the network was up and running on the 200,000-subscriber system. In Houston, Time Warner Cable has received specific reques TCI of...
Byline: Jennette Smith New technology in place at Comcast Corp.'s advertising sales unit allows the company to sell more specific ads at the local level. Comcast recently renamed the Detroit Interconnect - an entity used to buy advertising on ca Byline:...
As sales bogged down in a sluggish 2001, many operators and interconnects were in tune with U2's "Stuck In a Moment You Can't Get Out Of." In the current quarter, though, most seemed to have taken up the Irish rockers' call...
We've made much of the "time on site" TOS metric here as one of the best indicators of how well a media site is serving its users. The latest Nielsen Online figures suggest a mixed record for the nation's largest newspaper sites in terms of TOS. The...
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Safeway Launches Events and Fundraising for Prostate Cancer CampaignC2008 - CloseUpMedia - newsdesk@closeupmedia.com Safeway is kicking off its annual prostate cancer fundraising and awareness campaign this week. The company said this marks the eighth consecutive year that Safeway...
This study undertook a small preliminary investigation of the contemporary employment practice of 'applying for your own job'. There has not yet been a specific study into the effect upon individuals and organisations of the practice of existing employees being required to apply for the same or...
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