Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
Consumer review site Rate It All explains the Long Tail is getting longer, making it increasingly important to deliver your Web service to consumers where they are. Enter widgets. Newsweek predicted 2007 would be the year of the widget, and they certainly garnered a lot of attention with over 87 million people using 239 million widgets during...
Supplier diversity is imperative in a global, multi-cultural business market, but it can be challenging to reconcile supplier diversity initiatives with cost-cutting initiatives. According to a 2006 study by The Hackett Group, companies can expand their supplier diversity programs without sacrificing savings. So who's doing it well, and how...
We warned you there'd be a lot of 2007 year-in-review and 2008 predictions posts. Here we go again. Verizon Business has identified 10 hot business technology trends for 2008, including CIO as a business strategist: CIOs will take on an even more pivotal role in determining how to invest capital...
Much of success in business comes from listening to your customers, and the same is true for those of us writing for a management audience. Your insights shape the conversation, inspiring us all to question what defines strong leadership, what motivates employees to go the extra mile, and what propels...
If you thought there wasn't anything you could learn from watching "The Office" you're wrong -- at least according to Fast Company. In her article, "What Not to Do in The Office" Liz Webber recalls ten memorable mess-ups from our favorite blundering boss, Michael Scott, and applies them to real-life...
GE has a rich history as an innovation leader. Managers have come up with a huge list of reasons why GE is synonymous with innovation, including diversity of businesses, constant growth and investment in R&D, commitment to eco-friendly technologies, and a global presence with a wide range of products. Imagination Breakthrough Leader Shahira Raineri outlines...
We're going to see a lot of 2007 wrap-up articles and blogs over the next couple of weeks (like our recently posted Best Productivity Tips of 2007) not to mention predictions for 2008. It's what you do in December, and we embrace it. BusinessWeek churned out a list of the...
In his new book, "Meatball Sundae: Is Your Marketing Out of Sync?" -- available on December 27th -- Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone....
Clutter is the American way. Our computer and TV screens are cluttered. It accumulates on our desks. Sometimes even our staffs can feel cluttered with layers of complexity and bureaucracy. It's the stuff that feels like mud to wade through -- and it's everywhere. Even in our heads. Considering almost three-quarters of us are stressed...
No one wants to think about layoffs right around the holidays, but for some companies, it's just reality. Take Novartis for example. After a decade of phenomenal growth, the company is now "battling with delays in product launches, a lack of innovation in its pipeline and increasing competition from generics."...
Yahoo! Finance writer Penelope Trunk is no stranger to the type of scathing criticism blog readers have become accustomed to leaving in comments. Readers called her recent post, "Seven Ways to be a Better Delegator" obvious, far-from-groundbreaking, run-of-the-mill drivel. To be fair, many commented that it was better than her usual...
Want to learn how not to screw up a fantastic opportunity to manage a well-known and much-loved brand? Take a pointer or two from The Knicks' management. MSNBC broke it down nicely, explaining how the New York Knicks are becoming "the biggest punchline in American sports." Management deals...
Federal labor inspectors found 43 CVS stores changed employee timecards and violated child labor laws. It's not quite a Gap in India scenario, but still, policy was clearly ignored. The department found that CVS violated the law governing how many hours and how late minors can work, and also allowed 78 minors, aged...
The backlash over Facebook's Beacon initiative has a lot of people upset over online invasion of privacy -- and a lot of behavioral targeting enthusiasts livid that the social networking site set the BT industry back. However, as Marketing Guru Seth Godin points out, people don't truly care about privacy; they care...
Organizations devote abundant time and resources to knowledge management, but what about ignorance management? The nuggets are often nestled somewhere between what you know you don't know and what you don't know you don't know. So how do you get at them? If the stories of fallen...
College student Van Miguel Hartless claims he bit into an unwrapped condom in his Southwestern Whopper at a Rutland, Vermont BK. He's pursuing legal action, seeking damages for pain and suffering, emotional duress, and medical expenses. Franchise owner Carrols Corporation investigated in cooperation with the Vermont Department of Health and...
It can be frustrating for an English-speaking customer to deal with an employee who struggles with the language. However, companies generally see the value in having bilingual employees on-staff to address the many consumers who haven't mastered English. But what does any of that have to do with conversations between...
If you haven't yet heard about Microsoft's naughty artificial intelligence Santa-bot, you're missing out. Think about the topics you'd never imagine Santa discussing -- yes, get your mind in the gutter. Santa Claus came to town, and not just his boot soles were dirty. Perhaps he should have taken SmarterChild upon...
You probably don't stay up at night crying that people at work don't like you. But you might worry that your team's productivity will suffer if members get caught up in emotional responses -- particularly if one "bad" apple starts contaminating the whole bunch. Rest assured; it's actually a good thing if...
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