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4 Resources for

MTV

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At MTV, Advertising and Content Continue to Merge: At its upfronts today, MTV announced a new plan to soldier forward on "podbusting" -- essentially creating branded mini-movies that are inserted into commercial breaks. The idea is that if the ad is compelling enough, increasingly DVR-enabled users won't fast forward through, and instead watch the proceedings. From the NYT:...; Tags: Advertisement, Entertainment, MTV, Advertising & Promotion, Marketing, Jake Swearingen; Blog posts 2008-05-09
Viacom Profit Rises on "Rock Band," MTV: By Kenneth Li NEW YORK (Reuters) - Viacom Inc VIAb said on Friday quarterly net profit rose 33 percent, beating Wall Street forecasts, on strong sales of the "Rock Band" video game and higher advertising revenue at MTV Networks. The owner of the...; Tags: Games, Viacom Inc., MTV Networks, cable network, advertisement, net profit, cable, video game, analyst, movie, New York, sales, Thomson Reuters Corp., network, game, video, DVD, industry, benefit, performance; News items 2008-05-02
Beau Boeckmann: Staying on Top: How do you stay hungry when you're already on top? Galpin Automotive Group has owned the number one Ford dealership in the world for 17 years running. It's done so by being an industry innovator, leading the charge in car customization and customer service and even creating a little show...; Tags: Product marketing, Customer relationship management (CRM), customer service, industry; Videos 2007-09-19
Five Successful Idea-Sales that Made Careers: Inside the sales strategies that launched the Xbox, the first reality-TV show, and Enron’s big swindle. Microsoft Xbox: Beating Sony at Its Own Game The Product: Electronic gaming platform The Genius: Game Programmer Seamus Blackley The...; Tags: Game players, Games, TV & Home Theater, TVs, Geoffrey James, MTV, MSN TV, Microsoft Xbox, network television, Sony Corp., sales strategy, game, TV, Microsoft Corp., set-top, set-top box, revenue, career, console, network, video game, entertainment, cable, advertisement, software; Articles 2007-03-19

Additional Resources

Fans to Determine Doritos and MTV Reality Dating Series Winners: FOOD AND BEVERAGE CLOSE-UP-6 May 2008-Fans to Determine Doritos and MTV Reality Dating Series WinnersC2008 - CloseUpMedia - newsdesk@closeupmedia.com Fans will have their say when they tune in to watch two remaining spicy-sweet couples compete in a series of challenges in "When Spicy Meets Sweet," a short-form reality...; Articles 2008-05-06

2008 Ad: "Superbad" Leads the Way With 5 Nominations Followed By "Juno" With 4 Nods Mike Myers Hosts the "2008 MTV Movie Awards" LIVE On Sunday, June 1st at 8PM/7c NEW YORK, May 6 /PRNewswire/ -- Nerds, pirates and robots take over as MTV: Music Television today...; Articles 2008-05-06
Zune Expands Beyond Music to Deliver Integrated All-in-One Entertainment Experience: New software updates bring popular television shows to online store, enhancements to online music community and subscription service. REDMOND, Wash., May 6 /PRNewswire-FirstCall/ -- Microsoft Corp. today announced that Zune, the company's all-in-one digital entertainment brand, is adding new software features and content to the Zune online...; Articles 2008-05-06
Microsoft adds TV shows to Zune players in software update: SAN FRANCISCO AFP — Microsoft began making television shows available for viewing on its Zune MP3 players on Tuesday as it continues a campaign to wrest market share from Apple's globally popular iPods. Microsoft started releasing a software update that makes television shows available for viewing on the...; Articles 2008-05-06
Microsoft adds new Zune software features and content: TELECOMWORLDWIRE-6 May 2008-Microsoft adds new Zune software features and contentC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com New software features and content are being added to the online store, music community and Zune Pass monthly subscription service relating to Zune, an all-in-one digital entertainment brand from software company Microsoft Corp (Nasdaq:MSFT)....; Articles 2008-05-06
Microsoft adds new Zune software features and content: Worldwide Computer Products News-6 May 2008-Microsoft adds new Zune software features and contentC1995-2008 M2 COMMUNICATIONS LTD http://www.m2.com New software features and content are being added to the online store, music community and Zune Pass monthly subscription service relating to Zune, an all-in-one digital entertainment brand from software company...; Articles 2008-05-06
Microsoft adds new Zune software features and content: INTERNET BUSINESS NEWS-C1995-2008 M2 COMMUNICATIONS LTD New software features and content are being added to the online store, music community and Zune Pass monthly subscription service relating to Zune, an all-in-one digital entertainment brand from software company Microsoft Corp (Nasdaq:MSFT). The company said Zune is expanding...; Articles 2008-05-06
You Can't Stop The Rock!!: MTV Games, Harmonix and EA Announce 'Rock BandTM Track Pack Volume 1' for WiiTM and PlayStationR2 System Will Be Available July 15, 2008 CAMBRIDGE, Mass., May 5 /PRNewswire/ -- Harmonix, the leading developer of music-based games, and MTV Games, a division of MTV Networks, which is a...; Articles 2008-05-05
Fergie Has Sex And The City's Theme, 'Labels Or Love': 'LABELS OR LOVE' - ONE OF FOUR BONUS TRACKS ON DELUXE RE-RELEASE OF THE DUTCHESS, ARRIVING IN STORES MAY 27th - MOVIE OPENS MAY 30th Worldwide 6 million selling debut solo album enters 20th month on the chart - now six hit singles deep: 'London Bridge,' 'Fergalicious,' 'Glamorous'...; Articles 2008-05-05
Product Placements Rose 6% in First Quarter, Nielsen Reports: NEW YORK, May 5 /PRNewswire/ -- The Nielsen Company today reported that product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV, MTV, TLC). Broadcast television placements...; Articles 2008-05-05
2008 Ad: Multi-tiered In-Theatre Initiative Highlighted By Original Branded On-Screen Content NEW YORK -- Screenvision, a leader in cinema advertising, and MTV will team up for a comprehensive in-cinema program to promote the 2008 MTV Movie Awards. Screenvision's vast theater network will be the exclusive in-cinema home for the campaign...; Articles 2008-05-05
2ND RATE DELIVERY: "GET the towels and hot water," said the MTV announcer. "It's Kerry Katona: Crazy in Love." Yep, our maternal heroine finally delivered - in full view of the intrusive cameras. "Look at your little willy," sobbed Kerry while cradling baby Max. "It's bigger than your daddy's!"...; Articles 2008-05-04
MTV having a 'Blonde' moment: TThe divide between New York and Hollywood becomes smaller all the time. Starlets flock to Broadway to star in a show you know how I feel about that and, more often than ever, Broadway is cropping up on TV. The latest -- MTV and "Legally Blonde." ...; Articles 2008-05-04
Art: Advanced Beauty The Sheffield-based Lovebytes organisation promotes digital art and design primarily through its annual international festival held in the city in the early summer. As part of this year's event, it is exhibiting the work of 18 programmers, animators and architects from around the world in...; Articles 2008-05-03
Sound of the underground: Urban artists are turning mainstream - but will popular success kill their credibility? MATILDA EGERE-COOPER reports Talk about an evolution. Since the tail end of last year, urban music has enjoyed a healthy presence in the UK singles charts, helped by the North's garage-inspired bassline migration to...; Articles 2008-05-02
Marlboro College Junior Wins The New York Times 'Modern Love' College Essay Contest: Essay To Be Published May 4 and Posted on NYTimes.com and mtvU.com NEW YORK -- The New York Times announced today the winner and four finalists of the first Modern Love college essay contest. Marguerite Fields, a junior at Marlboro College in Marlboro, Vt., will have her winning...; Articles 2008-05-02