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- Read Free Magazines on Your iPhone with Zinio
- Got a little time to kill while waiting around the airport? Why not read a magazine? Digital-mag publisher Zinio now offers 20 titles you can access on your iPhone or iPod touch, and they're all free of charge. The selections include Kiplinger's, Men's Health, PC Magazine, and U.S....
- Blog posts 2008-05-23
- Tell the Beeb: U.S. Magazine Ads Are in Free Fall
- It's always been one of those trick questions that kids of a certain age love: "What's black and white and read all over?" The answer, of course, is "a newspaper," but nowadays we could drop the letter "a" from the word "read" and the joke would still make a grim...
- Blog posts 2008-05-13
- Can Rolling Stone Keep on Rolling?
- I'm having trouble thinking of any industry that has faced more tumult since the arrival of the Internet than the music business. From Napster to the iPod to Zune, and downloads of singles to cellphones, the music labels have had to try to constantly adapt to...
- Blog posts 2008-05-06
- Aveed Khaki: Philanthropy In Fashion
- Aveed Khaki is Editor in Chief of Jack and Jill magazine and President of Humanity Ink, an environmentally-friendly clothing line that donates 50% of its profits to charity. Khaki talks about the re-launch of his magazine and how he stays profitable and philanthropic simultaneously.
- Videos 2008-05-07
- Letter Requesting Print News Coverage
- You thing something pretty newsworthy is going on at your company and you want any magazine or newspaper to script story on it. Then use this template as a letter to a magazine or newspaper editor requesting that a story be run about your product or service. It will always...
- Tools & templates 2008-01-01
- Time, Newsweek, BusinessWeek, etc., Report Steep Losses
- The advertising slowdown that has been devastating the newspaper industry has begun to hit magazines as well. But the trends are mixed, with some titles still doing well, despite a down economy. Some of the leading news-weekly and business titles had very bad first quarters, according to...
- Blog posts 2008-04-15
- Print Ad Pages Down Yet Again
- It's become a fun tradition to wait for the Magazine Publishers of America's ad pages report to come out every three months. It's like Christmas morning: there's hardly ever any surprises, and you end up realizing again how wasteful paper is. This quarter's report isn't much different. The MPA tried...
- Blog posts 2008-04-15
- The Rise and Fall of Media Giants
- More from PRWeek's wrap-up of the year just past in their 2007 Book of Lists. Today: media companies on the rise, and those that took a hit in 2007: Media on the rise in 2007: Dow Jones: DJ must be happy to be under...
- Blog posts 2008-01-03
- Producing Customer Magazines
- Customer magazines help companies build credibility and strengthen customer relationships by offering regular channels of communication that focus on issues relevant to customers. “Relationship publishing” should incorporate a powerful mix of opinion, product information, and attitude. This may require journalistic skills, as well as design and production resources. What...
- Articles 2007-11-27
- Ben Goldhirsh: Good Magazine, Great Business
- Can you do good without being boring? Ben Goldhirsh is out to prove you can. He's founded Good magazine and Reason Pictures to celebrate "doing things for the right reasons." That means not only putting out a first-rate publication, but also helping corporate America think differently by creating "good" marketing...
- Videos 2007-10-04
- Evaluating Magazine OTS in Cross-Media Advertising Campaigns
- While exposure to online advertising may be measured directly through observational methods via online surveys, Opportunity-To-See OTS, "The industry's agreed upon measurement of audience" for print or other offline advertising, is often estimated based on self-reported data through the use of diaries, face-to-face interviews, online/mail surveys, etc. For the case...
- White papers 2005-12-16
- The China Media Market
- China has developed a very careful - some would say brilliant - media strategy to enable the country to learn and embrace the Western magazine model while reforming itself from within. Chinese publishers are already talking about exporting travel, history, art, and archaeology magazines to the West. Obviously, this projection...
- White papers 2004-03-11
- Getting The Most From Bingo Leads
- Bingo leads: those lists and sticky labels receive from magazines that carry advertising. Many salespeople consider these "leads" worthless, giving them little attention. Too bad, because the perceived poor quality of bingo leads usually results from poor sales follow-up. Consider these ideas for Getting The Most From Bingo Leads. If...
- White papers 2003-01-01
- Case Study: ActiveBuddy/ELLEgirl Magazine
- This case study says about Lagardere Active and Hachette Filipacchi Medias HFM were preparing to launch the ELLEgirl brand. Prior to HFM's magazine launch, Lagardere Active activated ELLEgirl.com. Yet ELLEgirl was searching for new ways to reach its core audience -- teenage girls. An Interactive Agent powered by ActiveBuddy...
- Case studies 2002-06-26
- What Do Editors Look For?
- Not all magazines are looking for news stories. Some magazines prefer to examine case studies, though their writers do them in their own way. Most importantly, know the magazine. Although editors admit it's not something that can be easily explained, all too often they receive irrelevant pitches that don't relate...
- White papers 2002-01-20
Additional Resources
- Kellogg Named to Most Ethical Companies' List
- FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Kellogg Named to Most Ethical Companies' ListC2008 - CloseUpMedia - newsdesk@closeupmedia.com The Ethisphere Institute named Kellogg Company to Ethisphere's second-annual World's Most Ethical Companies list. Ethisphere, a think-tank dedicated to the research and promotion of profitable best practices in governance, business...
- Articles 2009-06-08
- Hook & Ladder Brewing Touts Growth
- FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Hook & Ladder Brewing Touts GrowthC2008 - CloseUpMedia - newsdesk@closeupmedia.com Hook & Ladder Brewing Company, a Washington, D.C.-area venture started by a volunteer firefighter and his business-minded brother, is bucking negative economic trends and experiencing tremendous growth this year, despite the fact that...
- Articles 2009-06-08
- The passing of the mama stalls
- THE CONVENIENCE stalls that were found along five-foot ways and under staircases of shop houses are a dying breed. Fondly called Mama stalls, they are run by Indian "uncles" who managed to make a living selling everything from condoms to toy xylophones. They are sure to have the daily newspapers...
- Articles 2008-12-01
- The new UGB25 Xcel shotgun
- From Beretta [ILLUSTRATION OMITTED] This new Beretta shotgun features an innovative locking system with break-open action that allows operation in complete safety during competitions. The second round is not hidden inside the magazine tube. Instead, it is always visible in its side cartridge carrier. Available in...
- Articles 2008-08-01
- Watch those story ideas
- Anyone working for a gun magazine should never write in an article that he has enough guns and is willing to settle for what he has especially in a magazine my wife may pick up and scan. Surely some suitable punishment could be worked out such as banishment to England,...
- Articles 2008-08-01
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