The Find: An astonishing 50 percent of advertising and marketing executives report having been stabbed in the back by a colleague at some point in their careers. The Source: A national survey from The Creative Group, which provides specialized staff to the marketing, advertising, creative and web...
A prevailing, if unfortunate, belief is that marketing is discretionary. Now, a new study finds chief marketing executives are, too. A prevailing, if unfortunate, belief is that marketing is discretionary. Now, a new study finds chief marketing executives are, too.
Unless you're the marketing executive for your company, please turn the page. We'll wait. Thank you for respecting the privacy of us business development folks. Unless you're the marketing executive for your company, please turn the page. We'll wait. Thank you for respecting the...
Agents, actuaries, marketing executives, company law departments, and outside counsel all face the same problem: How do we get a new or polished-up version of an existing variable product to market quickly? Agents, actuaries, marketing executives, company law departments, and outside counsel all face...
Memo to cbs marketing executives: If you're looking for a new network slogan, here's a suggestion. Memo to cbs marketing executives: If you're looking for a new network slogan, here's a suggestion.
Primedia Business Magazines & Media (Overland Park, KS) has launched EWHotSpots.com, an online resource for marketing executives in need of local market data, buying influences and ... Primedia Business Magazines & Media (Overland Park, KS) has launched EWHotSpots.com, an online resource for marketing executives in ...
BENTONVILLE, Ark. -- Wal-Mart Stores Inc. has put former eBay marketing executive Carter Cast in charge of the day-to-day operations of its online retailing division. BENTONVILLE, Ark. -- Wal-Mart Stores Inc. has put former eBay marketing executive Carter Cast in charge of the...
Comcast Corp. marketing executive Andy Addis has decided to leave the top U.S. MSO, effective Jan. 14, to pursue other opportunities, a company spokesperson confirmed last week. Comcast Corp. marketing executive Andy Addis has decided to leave the top U.S. MSO, effective Jan. 14,...
Two sport-utility marketers suffering sales declines have hired new top marketing executives. Two sport-utility marketers suffering sales declines have hired new top marketing executives.
Two new top marketing executives at DaimlerChrysler's Chrysler Group are shaking things up. Two new top marketing executives at DaimlerChrysler's Chrysler Group are shaking things up.
The NBC Agency added marketing executives: JODI FLICKER, to the newly created position of senior marketing director, and SHARON MERLE-LIEBERMAN as marketing services director. Flicker comes from ... The NBC Agency added marketing executives: JODI FLICKER, to the newly created position of senior...
Aug. 18--The Boston Globe and its parent, The New York Times Co., yesterday named two marketing executives to key positions in advertising and circulation for the New England Newspaper Group. Aug. 18--The Boston Globe and its parent, The New York Times Co., yesterday named...
Jul. 21--Coca-Cola has named marketing executive Jeffrey Dunn to the new position of deputy group president for its North America operations. Jul. 21--Coca-Cola has named marketing executive Jeffrey Dunn to the new position of deputy group president for its North America operations.
DETROIT--Jan. 9--General Motors Corp.'s top marketing executive on Monday gave a primer on how the automaker intends to revitalize the way it sells cars and trucks. DETROIT--Jan. 9--General Motors Corp.'s top marketing executive on Monday gave a primer on how the automaker intends to revitalize the...
Marketing executives at Royal Philips Electronics have seen the light, and it's a media agency that shall lead them. Marketing executives at Royal Philips Electronics have seen the light, and it's a media agency that shall lead them.
Jan. 20--FORT WORTH, Texas--American Airlines completed the reorganization of its senior management team yesterday by promoting two veteran financial and marketing executives to senior posts to head the company's finance and planning departments. The Jan. 20--FORT WORTH, Texas--American Airlines completed the reorganization of its senior...
A top marketing executive has left Salomon Smith Barney Inc.'s consulting group to join Phoenix Investment Partners Ltd., the money management arm of Phoenix Home Life Mutual Insurance Co. A top marketing executive has left Salomon Smith Barney Inc.'s consulting group to...
Mike Vogel has spent the last year at a monumental task: integrating three agency cultures into one at the same time his sole client, DaimlerChrysler's Chrysler Group, hired marketing executives that eventually led to a reorganization at the automake Mike Vogel has spent the last year...
Feb. 10--Turner Broadcasting is about to land one of Coca-Cola's top marketing executives, and a leading sports marketer nationwide, to lead cable channel TNT. Feb. 10--Turner Broadcasting is about to land one of Coca-Cola's top marketing executives, and a leading sports marketer nationwide,...
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