Resources

1 Resources for

Matt Eyring

Is It Real? Can We Win? Is It Worth Doing?: The Idea in Brief Incremental innovations (small, safe changes to your firm's offerings) make up 85%-90% of companies' development portfolios. But "little i" projects rarely produce competitive advantage. For that, you need "Big I" innovations--offerings new to...; Tags: Leadership, George S. Day, Harvard Business Review, innovation, McDonald's Corp., risk, brand, termination, tool, strategy, competitive advantage, knowledge, team; Articles 2008-02-25