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6 Resources for

Media Training

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Integrating Public Relations and Legal Strategy: Media Training: Crisis is an unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse. Reporters come to any interview with an agenda based on the editorial demands of their employer and their own desire for high-level visibility. The newsroom is a very...; Tags: media training, public relations, strategy; White papers
Why Media Training Matters More Than Ever: In addition to my duties as the Catching Flack blogger, I conduct media training sessions for corporate executives and PR professionals. I started blogging on my own blog mainly to promote myself and my services, but when I moved over to Catching Flack I've covered a wide range of topics...; Tags: Advertising & Promotion, Jon Greer, media training; Blog posts 2008-03-26
Time to Add Gawker to Your RSS Feed: In my Best PR Blogs posts of a couple of weeks back, I included the PRWeek blog because it was everything -- fresh, lively, snarky -- that PRWeek the trade rag isn't. One of the main reasons that blog is/was any good were the contributions of former staffer Hamilton Nolan....; Tags: Public relations, Blogging, Jon Greer, RSS feed, RSS, Gawker, Hamilton Nolan, blog; Blog posts 2008-02-18
Why Your Execs Need to be Media Trained: I'm off to do a media training today, and I thought it was a good opportunity to explain the strategy behind having executives and spokespeople go through formal media training. As the famous line from Alice in Wonderland goes more or less, "if you don't know where...; Tags: Advertising & Promotion, Jon Greer, media training; Blog posts 2008-02-07
Research Designs For Assessing The Impact of Media Training Programs: Before conducting an evaluation of any training program, including a media training program, the researcher must make two very important decisions. The researcher must decide what to evaluate and the researcher must decide how to evaluate. Deciding what to evaluate often means differentiating the various levels of impact and differentiating...; Tags: Advertising & Promotion, University of Georgia, media training, researcher, training; White papers 2003-05-15

Prepare for the Firm's Media Crisis: Law firms have a lot to think about: keeping clients happy, turning a profit, and marketing the firm, to name just a few. They certainly do not want to worry about a shake-up within their own organization. But while many lawyers already know how to speak to a reporter about...; Tags: Advertising & Promotion, media training, spokesperson, law firm, crisis communication, crisis management, training, public relations, hiring, marketing, benefit; White papers 2003-01-01

Additional Resources

Prince William to join Caribbean drug patrols: report: LONDON AFP — Britain's Prince William is to join a Royal Navy operation patrolling for drug runners in the Caribbean, a media report said Wednesday. The Ministry of Defence declined to confirm the report on the Daily Mirror's website. British ships are routinely sent to the Caribbean to...; Articles 2008-05-07
Australian swimmer Hackett's had a gutful of weight jibes: SYDNEY AFP — Australian Olympic swimmer Grant Hackett Wednesday insisted he was in the shape of his life and stripped off for the cameras to prove it after being angered by jibes about his weight. The two-time Olympic 1500m champion posed in his swimming trunks to head off...; Articles 2008-05-07
Alcatel-Lucent to Hold Media and Analyst Tutorial Webcast on Industry & Public Sector Activities on May 20, 2008: PARIS, May 6 /PRNewswire-FirstCall/ -- Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced that Michael Fabian, President of Industry and Public Sector for Alcatel-Lucent's services activities will deliver a media tutorial on the IPS market on May 20, 2008 at 3.00 PM Paris time (9 AM New York time)....; Articles 2008-05-06
Metro International SA acquires stake in Santiago-based TV company SUBTV: NORDIC BUSINESS REPORT-6 May 2008-Metro International SA acquires stake in Santiago-based TV company SUBTVC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com Swedish-controlled international media group Metro International SA (OMX Stockholm:MTRO SDB A, MTRO SDB B) said on Tuesday (6 May) that its subsidiary Publimetro Chile has acquired a 35% stake in...; Articles 2008-05-06
Encore to Host "Agent of Change" Event Marketing Roundtable at Four Seasons Hotel Beverly Hills on October 16, 2008: Announces Plans to Expand Program to Miami, Chicago and New York LOS ANGELES -- Encore Media Partners announced today that it will be hosting its Event Marketing Roundtable for senior-level trade show, conference and event marketing professionals at the Four Seasons Hotel in Beverly Hills on October 16,...; Articles 2008-05-06
Think Services' Michele Maguire Merrill, Vice President of Integration and Acquisitions, Named a Woman to Watch in B2B Media by min's: United Business Media's Think Services Connects Specialized Communities Worldwide MANHASSET, N.Y., May 5 /PRNewswire-FirstCall/ -- United Business Media's UBM LLC Think Services, which connects specialized communities worldwide using innovative media, educational events, consulting, training and certification, today announced that Michele Maguire Merrill, Vice President of Integration and...; Articles 2008-05-05
Media Advisory: New Life Time Fitness Johns Creek to Host VIP Celebration on May 8, 2008: Life Time Fitness (NYSE: LTM): [TABLE OMITTED] Life Time Fitness brings an unequaled set of features and amenities to the community, including: * Large 110,000+ square foot center with 24-hour, seven-day access * State-of-the-art equipment, including more than 400 pieces of cardio, resistance and...; Articles 2008-05-02
Serbian delight: figure pro Jelena Abbou is more than just a quarter-turning hardbodyshe's also a pretty face: You could use a bucketful of Webster's alluring adjectives to describe Jelena Abbou--sexy, sensuous, salutiferous--and still not completely capture her true essence. For a fully rendered portrait of the Serbian figure pro, you'll need words such as driven, determined and looks divine on white. Jelena (jelenafit.net) fled a...; Articles 2008-05-01
Emergency University Offers Free Hands-Only Cardiopulmonary Resuscitation Multi-Media Training: Receiving CPR from a Trained Responder is More Likely Than Being Struck by Lightning ... but Not Much! REDWOOD CITY, Calif. -- Emergency University, Inc., the world's leading provider of online and blended CPR, AED and First Aid training services, is pleased to announce FREE Hands-Only CPR training...; Articles 2008-05-01
Reminder - Media Advisory: Precision Fitness Exhibiting at Southern California Franchise Expo: WHAT Precision Fitness, a fitness business model focused on affordable personaltraining, will be exhibiting at this year's Southern California FranchiseExpo. Founder and fitness entrepreneur Mike Salerno will be on-hand to helpvisitors look at the business benefits of owning a personal fitnessfranchise, designed especially for trainers and fitness enthusiasts tobuild and...; Articles 2008-04-30
It balances out: If you heard the U.S. Army was opening its ranks to a growing number of recruits who typically cause more than their share of disciplinary problems and have a relatively high rate of desertion, you might feel things were headed in the wrong direction. But what if...; Articles 2008-04-30
Sagnol disciplined for slamming Bayern: MUNICH, Germany AFP — French defender Willy Sagnol was not on the plane to St Petersburg on Wednesday for the UEFA Cup semi-final, second-leg, after being disciplined by Bayern Munich coach Ottmar Hitzfeld. The 31-year-old Frenchman was left behind in Munich after complaining to the media following Sunday's...; Articles 2008-04-30
MOGO Media Announces New Web Publishing Workshop Series With Adobe: Five-City Tour Teaches Website Building with Dreamweaver and CSS For Only $49 NEW YORK, April 30 /PRNewswire/ -- MOGO Media, the premier conference and training provider for creative professionals working with AdobeR software, today announced a new one-day Web Publishing workshop series being presented in conjunction with...; Articles 2008-04-30
Top NFL Picks Branded by Former Sports Illustrated Editor: First-round draftees are products of Don Yaeger's media training program, which emphasizes branding TALLAHASSEE, Fla., April 30 /PRNewswire/ -- Four of the first eight picks in last weekend's National Football League draft -- headlined by top pick Jake Long of Michigan and number three selection Matt Ryan...; Articles 2008-04-30

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