An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It’s essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...
Industry research on buying patterns indicates that more than three-quarters of consumers are willing to provide personal information online, compared to 46% by mail and 45% through other marketing media. As well as providing valuable prospecting data, the Web allows you to study the buying process more closely in order...
Companies to Share Tips for Greater ROI during Webinar on Thursday, October 16 HERNDON, Va., Oct. 7 /PRNewswire/ -- WHAT: OnDialogTM, Inc., which specializes in landing page, microsite and personalized URL PURLs solutions, and...
Capitals Alexander Ovechkin Touts Hair Cuttery Salons in New Ad Campaign and Website VIENNA, Va., Oct. 6 /PRNewswire/ -- Although he signed the richest contract in National Hockey League history (13 years for $124 million), Washington Capitals league MVP Alexander Ovechkin continues to visit his local Hair...
AUSTIN, Texas -- Vignette (NASDAQ: VIGN) today announced the worldwide availability of QuickSite, a new service offering that simplifies the Vignette Content Management implementation process and enables organizations to launch new Web sites faster. QuickSite delivers a consistent infrastructure, empowering marketing departments to launch multiple microsites and branded sites without...
Nationwide In-Store Trick "R" Treat Event Planned to Provide Families with Fearless Fun on All Hallows Eve, Including a Costume Parade and "Geoffrey's Safety Pledge" WAYNE, N.J., Oct. 6 /PRNewswire/ -- Soon, children everywhere will dress up as their favorite characters for a day of haunted happenings,...
KS9 Micro-Site Launches October 3, 2008 at Quiksilver.com/ks9 HUNTINGTON BEACH, Calif., Oct. 3 /PRNewswire-FirstCall/ -- Quiksilver congratulates team-rider Kelly Slater (Cocoa Beach, Florida) on winning his ninth world surfing championship today in Mundaka, Spain. Dominating five of the season's first eight contests, Slater accrued enough points...
OMMA Recognized PointRoll Clients IAC Advertising Solutions, Armchair Media/Turf Media and Team Detroit for their Innovative Work with Premier Brands including College Board, Ford and Bacardi NEW YORK, Oct. 2 /PRNewswire/ -- PointRoll, the leading provider of rich media advertising solutions, would like to congratulate its clients...
Microsite serves as the ultimate resource for first-time shavers and teens looking to achieve a radiant appearance RACINE, Wis., Oct. 1 /PRNewswire/ -- With school back in session, teens across the country want to look their personal best. SkintimateR, the leader in women's shave gel, recognizes the...
BOSTON -- PARTNERS+simons, a leading independent brand communications firm, today announced the launch of its new Health Practice. The largest of its kind in New England, this new practice is born from data gleaned from nearly two decades of deep domain expertise servicing health insurance, health care provider, medical device,...
WASHINGTON, Sept. 24 /PRNewswire/ -- In the aftermath of Hurricane Ike, the Federal Trade Commission FTC is urging consumers to be cautious when making donations to help the victims of the disaster, and for victims of the disaster to beware of home repair and identity theft scams. Scam...
"Practical Tips to Raise Landing Page Conversions" HERNDON, Va. -- OnDialog[TM], Inc. a company specializing in landing page, microsite and personalized URL PURLs solutions, is offering a free webinar titled "Practical Tips to Raise Landing Page Conversions," at 2 p.m. EST, 11 a.m. Pacific, on Wednesday, September 24,...
1,000 new products and dedicated microsite provide additional support for engineers designing solutions for growing medical sector CHICAGO -- Committed to bringing design engineers the newest technologies first, leading multi-channel electronics distributor Newark, part of the global Premier Farnell Group, announces that it is offering an enhanced range...
BOSTON -- PaperThin, Inc., a leading Web content management system provider, today announced that Abercrombie & Kent, the world's premier luxury travel company, has selected CommonSpot[TM] to power its websites. Abercrombie & Kent (A&K) offers luxury travel vacations around the world from three primary sales and marketing offices...
Today, Siteworx, Inc. announced the launch ofits Web 2.0 Yourself!TM micro-site at http://www.siteworx.com/web2.0yourself . The new site, part of the Siteworxpresence at Web 2.0 Expo New York, is designed to give attendees a chanceto engage and interact on the packed exhibit hall floor. Participants sharetheir opinions on diverse topics such...
Keyword Search Engine Buy Seeks to Interrupt Teens Searching for Steroid Information on the Web NEW YORK, Sept. 17 /PRNewswire/ -- Major League Baseball MLB and the Partnership for a Drug-Free America today introduced a first-of-its-kind microsite at drugfree.org/playhealthy that focuses on educating teens on the dangers...
CANON Marketing M has embarked on its corporate green journey by taking a green walk down the streets of KL and officially launching its `Canon Goes Green' campaign. The walk signifies Canon's commitment towards the environment with the aim that more people will step forward to take...
Once content merely to have a presence on the Internet with a corporate website, restaurants have been steadily adding microsites and blogs to their online marketing to more effectively target niches within their customer bases and support new-product promotions. Chains contend that microsites and blogs give their brands...
Interactive Programs Launch for Digital Transition Awareness Month MINNEAPOLIS -- Best Buy, the nation's largest consumer electronics retailer, today announced the launch of two new digital programs to help prepare consumers for the analog to digital broadcast transition DTV taking place on February 17, 2009. The microsite, www.askablueshirt.com,...
View the Former American Idol Contestant's New Ad at Nationwide.com or Design Your Own Sanjaya Look at Sanjaya-ize.com. COLUMBUS, Ohio -- Nationwide Insurance[R] unveiled today its newest Life Comes at You Fast[R] ad, featuring former American Idol contestant, Sanjaya Malakar. In the tradition of Kevin Federline, Fabio and...
Articles 2008-08-20
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