BELLEVUE, Wash. & NEW YORK -- Motricity, a leading provider of mobile content infrastructure and services, today announced the results of a survey of mobile marketing executives attending the first day of the Mobile Marketing Association MMA Mobile Marketing Forum. The survey, which polled representatives from advertising agencies, content providers,...
Investigating Mobile MarketingMobile marketingI read the article and found it really interesting, especially the part on running a campaign. A friend was recently telling me about the campaign they ran for their office, a text to vote campaign I think it was called and told me that it worked for...
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. The paper discusses mobile terminology; the basics of how to think about marketing; mobile statistics; and mobile...
Mozes, Inc., ( www.mozes.com ), the interactive mobile marketing service that connects people to what they love, has announced that CEO Dorrian Porter will participate in a panel discussion that will help educate audiences about interactive mobile marketing at the upcoming FTC Town Hall session, "Beyond Voice: Mapping the Mobile...
I was at the Search Marketing Expo today, and while listening to a presentation on building your own tracking mechanisms for search, I glanced around to see something that was both ominous and revealing. Dozens or others in the room were browsing the Internet. That may not seem exciting to...
2008 PR and Marketing Trends to WatchMobile Marketing should be huge in 2008Another medium that should be expanding quickly in 2008 is mobile marketing. Mobile Marketing should see growth of around 60% in 2008, especially in the SMS market. We are already seeing expanding customer base in mobile...
According to research companies, national and international press, mobile advertising and marketing is 'The next big thing', and they are hailing the mobile phone as the gateway to the next advertising promised land. Advertising on mobile devices has been a relatively tiny proportion of the marketing mix for major corporations....
Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
Too often, the strengths of mobile marketing are overlooked and instead it's treated as an inferior web marketing service. But there's so much more potential to be unlocked. To date, mobile marketing has by and large been limited to Short Message Service SMS and text-to-win campaigns. But times are changing...
WASHINGTON -- Mobile marketing took center stage during this week's Federal Trade Commission FTC Town Hall "Beyond Voice: Mapping the Mobile Marketplace" workshop held in Washington, D.C. Key discussions surrounded the importance of mobile devices to consumers' productivity, safety, entertainment and social lives, as well as the opportunity for brands...
Mozes, ( www.mozes.com ), the service that connects people to what they love right from their mobile phones, has been selected by SONY BMG MUSIC ENTERTAINMENT for the creation and implementation of a series of comprehensive mobile marketing initiatives.
NEW YORK -- Mobile marketing, which was born in countries such as Japan and South Korea, has taken off in Western Europe and is beginning to grow in North America. As consumers move to flat-rate data plans and adopt mobile messaging, and as new platforms for advertising-supported mobile search, video...
ATLANTA & SAN DIEGO -- Air2Web, the leading provider of mobile marketing, today announced that Mark Emery, director of agency relations for Air2Web, will present on a panel regarding using mobile marketing for revenue generation, brand awareness and extending customer relationships to attendees of the 2008 Direct Marketing Association DMA...
Not happy with your phone's Web browser? I can't blame you; most of them are pretty horrendous. Opera Mini 4 currently in beta offers a much better browsing experience than you get from, say, the mobile version of Internet Explorer. For starters, it renders pages so they appear like they...
Warner Bros. gets `Happy' with new mobile marketing campaign Warner Bros. Pictures is using movie-theater cups and popcorn bags to push a mobile marketing effort for its film "Happy Feet.'' The studio is placing messages on...
Byline: COLIN GIBBS If you're seeking evidence that mobile marketing is truly-and finally-gaining ground, look no further than Third Screen Media's bottom line. The Boston-based firm claims it saw more revenue in July than during...
NORDIC BUSINESS REPORT-25 November 2004-Ericsson signs mobile marketing agreement with Proximity WorldwideC1994-2004 M2 COMMUNICATIONS LTD http://www.m2.com
Byline: COLIN GIBBS Sprint Nextel Corp. is expected to become the first Tier 1 carrier to officially step onto the mobile marketing playground this week, tapping Enpocket in an effort to generate revenues by delivering advertising messages th ...
BOSTON -- m-Qube, a leading enabler of mobile marketing technology and services, today announced that it has teamed with NESTLER NESQUIKR to deliver an integrated mobile marketing promotion. The cross-carrier, mobile marketing program combines gaming, mobile phones and music affinities to engage teens and young adults in an instant-win game.
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