From the executive summary: 'Bridging the gap between mind and behavior is one of the key challenges faced by marketers today. Neuroscience has been around for many years. Hence, its principles are being tested in business by its ability to affect the bottom line.' The process is known as neuromarketing....
Byline: Lisa Macnamara Feb 20, 2007 (The Australian - ABIX via COMTEX) -- Victorian researchers have advanced the trend of neuromarketing. Joseph Ciorciari, of Swinburne University, studied the brain activity of people as they watched TV commercials. He linked brain activity with personality types...
Yahoo reports Q3 earnings, layoffs -- Yahoo reported a 64 percent drop in income for Q3 and CEO Jerry Yang warned investors that the near future of the advertising market isn't looking bright. The company will slash 10 percent of its workforce in Q4. [Source: CNET] FTC...
Web 2.0: Lessons in ROI from Threadless Plenty of businesses still don't see where Web 2.0 delivers a return on investment, says David Tebbut at SmallBizPod. Inc's profile of Threadless, the online community-led T-shirt retailer whose 2006 profit was an estimated $6m,...
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