New Media

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Todd Krieger: New Media Marketing Sherpa

Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...

Tags: Branding, Marketing research, brand management, social networking, brand, marketing, network

Videos 2008-03-08

Marc Campbell: New Entertainment Business Models

Marc Campbell is a comedian who used his strong business background to found Independent Comedy Network. The Network is an online venue for premium entertainment which uses unique and innovative structures in creating partnerships with both creatives and content distributors. Campbell talks about his company's strategy which is geared toward...

Tags: Advertising & Promotion, entertainment, partnership, strategy

Videos 2008-03-08

Bill Robinson: Democratic Advertising

Bill Robinson has launched a production venture that combines user-generated new media with television. Saysme.tv allows users to sponsor political ads for air in their local markets at a competitive cost. Robinson discusses his new venture and the de-localization of advertising and entertainment.

Tags: Advertising & Promotion, advertisement, entertainment, TV

Videos 2008-03-08

Lori Schwartz: The Evolution of New Media Marketing

As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.

Tags: marketing, game

Videos 2008-03-08

Additional Resources

BJ's Restaurants Names New Chairman and Lead Independent Director

FOOD AND BEVERAGE CLOSE-UP-8 June 2009-BJ's Restaurants Names New Chairman and Lead Independent DirectorC2008 - CloseUpMedia - newsdesk@closeupmedia.com BJ s Restaurants announced that it held its annual meeting of shareholders on Wednesday, June 4. Shareholders re-elected Paul A. Motenko, Jeremiah J. Hennessy, Gerald W. Deitchle, Peter...

Articles 2009-06-08

Church & Dwight to Build New Laundry Detergent Plant in Pennsylvania

FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Church & Dwight to Build New Laundry Detergent Plant in PennsylvaniaC2008 - CloseUpMedia - newsdesk@closeupmedia.com Church & Dwight Co. has announced plans to construct a new integrated laundry detergent manufacturing plant and distribution center in York County, Pennsylvania. The Company said...

Articles 2009-06-08

Qponix Unveils Combo Widget

FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Qponix Unveils Combo WidgetC2008 - CloseUpMedia - newsdesk@closeupmedia.com Qponix launched its widget-based network that connects brands, promotions and coupons directly with consumers as they shop online. The new solution offers retailers and manufacturers the opportunity to engage consumers more directly during...

Articles 2009-06-08

Monsanto Commits to Double Yield in Three Major Crops

FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Monsanto Commits to Double Yield in Three Major CropsC2008 - CloseUpMedia - newsdesk@closeupmedia.com Monsanto Company announced a three-point commitment to help increase food production in the face of growing demand, limited natural resources and a changing climate. It pledged to work...

Articles 2009-06-08

Hook & Ladder Brewing Touts Growth

FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Hook & Ladder Brewing Touts GrowthC2008 - CloseUpMedia - newsdesk@closeupmedia.com Hook & Ladder Brewing Company, a Washington, D.C.-area venture started by a volunteer firefighter and his business-minded brother, is bucking negative economic trends and experiencing tremendous growth this year, despite the fact that...

Articles 2009-06-08

Maui Wowi Hawaiian Inks New Master Franchise Pact with Dubai Enterprises

FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Maui Wowi Hawaiian Inks New Master Franchise Pact with Dubai EnterprisesC2008 - CloseUpMedia - newsdesk@closeupmedia.com Maui Wowi Hawaiian, a destination for authentic Hawaiian products on the mainland, announced it has expanded its worldwide corporate ohana to the United Arab Emirates...

Articles 2009-06-08

Safeway and Warner Bros. Consumer Products Team to Deliver New Food Line for Children

FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Safeway and Warner Bros. Consumer Products Team to Deliver New Food Line for ChildrenC2008 - CloseUpMedia - newsdesk@closeupmedia.com Safeway and Warner Bros. Consumer Products have announced a partnership to create a "better-for-you" line of food products for children. Through...

Articles 2009-06-08

Swedish Retailer Ikea to Open Store in Tampa

FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Swedish Retailer Ikea to Open Store in TampaC2008 - CloseUpMedia - newsdesk@closeupmedia.com With company representatives, local officials and community leaders on-hand, home furnishings retailer Ikea this week officially broke ground for its future store in Tampa, Florida. Ikea said the Tampa...

Articles 2009-06-08

Ebony celebrates outstanding women in marketing and communications

[ILLUSTRATION OMITTED] STRONG LEADERSHIP AND GOOD DEEDS SHOULD NEVER GO UNNOTICED. With this sentiment, Johnson Publishing Company President and CEO Linda Johnson Rice brought together 500 people to celebrate the achievements of 10 trailblazing Black women. At the ninth annual EBONY Outstanding Women in Marketing &...

Articles 2008-07-01

Hight's run honors KalittaBeen there,done that

Kyle Busch is the driver a lot of NASCAR fans love to hate. He took the revered Dale Earnhardt Jr. out of a race last month, isn't afraid to speak his mind and wins a lot - a series-high five Sprint Cup races this season and...

Articles 2008-06-26

U.S. effort in Iraq making substantial gains

There is a reason progress in Iraq is not receiving more attention. It isn't that Americans are "bored" or "tired" or have "moved on" or "don't care" or "have already made up their minds that the war was a colossal mistake." All of these are variations on...

Articles 2008-06-26

Hight's run honors KalittaBeen there,done that

Kyle Busch is the driver a lot of NASCAR fans love to hate. He took the revered Dale Earnhardt Jr. out of a race last month, isn't afraid to speak his mind and wins a lot - a series-high five Sprint Cup races this season and...

Articles 2008-06-26

Fun and games rule the TV ratings

NEW YORK -- Broadcast networks are the place to be for prime- time competitions -- if little else. Nine of the 20 most-watched programs on the networks last week involved some sort of game, from the Boston Celtics clinching the National Basketball Association title to the eager...

Articles 2008-06-26

Appointments Underscore Growth: Canoe.ca Names Four Senior Members of Internet Leadership Team

The President and CEO of Canoe.ca, Bruno Leclaire, is pleased to announce the appointments of four senior members of the Internet leadership team: Stephen Evans, Chief Technology Officer; Marie-Claude Massie, General Manager of Portals; Wade Hynes, General Manager of Sun Media Interactive Services; and Patrick Tapp, Director of Strategic Alliances...

Articles 2008-06-26

SearchGold Acquires Two New Gold Permits for a Total of 452 Km2 in Burkina Faso

SearchGold Resources Inc. (TSX VENTURE: RSG)(FRANKFURT: S1O) is pleased to announce the acquisition of two news exploration permits for gold in Burkina Faso in West Africa. The two new permits, Dou and Taouremba, have respective surface areas of 241 km2 and 211 km2 for a total of 452 km2. They...

Articles 2008-06-26

Brandt Beef Congratulates James Beard Foundation Award Winners

Brandt Beef --The True Natural, a single familyowned, premium natural beef producer, congratulates James Beard Foundationaward winners Gavin Kaysen and Josh Ozersky. Both long time supporters ofBrandt Beef, Gavin Kaysen, executive chef at Café Boulud, New York wasnamed Rising Star Chef of the Year at the awards ceremony on...

Articles 2008-06-26