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110 Resources for

New Product Development

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BNET Business Dictionary

New Product Development: the processes involved in getting a new product or service to market. The traditional product development cycle, the stage-gate model, embraces the conception, generation, analysis,...; New Product Development definition on BNET »

BNET Resources

An Exploration of the Links Between Just-in-Time Manufacturing and Simultaneous New Product Development: Innovation and speedy new product development is crucial for companies to gain competitive advantage in a global market. The main focus of this paper is to demonstrate that the principles of Just-In-Time (JIT) in manufacturing can be used to improve simultaneous New Product Development (NPD) process. Comparison and analysis of...; Tags: Quality, Product marketing, Gale Group, New Product Development, JIT, hypotheses, manufacturing, survey, competitive advantage, analysis; White papers
Friends Provident: Streamlining New Product Development: Friends Provident employed an in-house application to develop new business products and process new business quotations. The company wanted to reduce the product development time and enable quotes for multi currency products for their new business, customer services divisions and external distribution channels. Wipro helped Friends Provident build a single...; Tags: Product marketing, Wipro Technologies, New Product Development, product development, customer service; Case studies
A Holistic Approach to New Product Development: New Insights: A participative approach to New Product Development (NPD) has been advocated in the literature since the mid-1980s. Nonetheless, the integration of NPD remains one of the top challenges facing managers of U.S. manufacturing firms. Even the most astute managers today find it difficult to evaluate the potential of new business...; Tags: Product marketing, Gale Group, New Product Development, theory; White papers
Streamlining New Product Development: Friends Provident, a leading provider of life insurance and pension services based in United Kingdom having a market capitalization of £ 3.3 billion. Friends Provident wanted a single quote engine with improved capability to support new product requirements across all divisions of the company. The key challenge for Wipro was...; Tags: Team management, Product marketing, Wipro Technologies, New Product Development, life insurance, market capitalization, product development, team; Case studies
New Product Development (NPD): A Cornerstone Of Competitive Strategy: Are you happy with your company's record of New Product Development (NPD)? Were the projects well run and did the products launch on time? Are the new products superior to competition with real, saleable value for the customer? Did the new products deliver the promised revenue and profit improvement? Nowadays,...; Tags: Product marketing, New Product Development, competitive strategy; White papers 2008-01-24

Collaborating With Customers in Product Development: To some, “new product development” means inventing something new. In reality, though, most new products are modifications of existing products or ideas. Sometimes, adding an element of service onto an existing product is also referred to as new product development.The power of new product development lies in the potential for...; Tags: Product marketing, Strategy, BNET Editorial, New Product Development, product development, risk, collaboration, supplier, knowledge, benefit, security, video, information technology; Articles 2007-10-10
Strata, Structure, And Strategy For Resource Allocation And New Product Development: Innovation and new product development are critical to firm success and are often cited as means to a sustained competitive advantage. Unfortunately, the question of which innovation programs to pursue and how they should be funded is not trivial. This paper examines the resource allocation and portfolio problem. Special emphasis...; Tags: Product marketing, Georgia Institute of Technology, resource allocation, New Product Development, allocation, competitive advantage, analysis, strategy; White papers 2007-08-01
New Product Development Under Channel Acceptance: In channel structures characterized by a powerful retailer, the dominant retailer's acceptance of a manufacturer's new product often determines the success of the new offering. Focusing on a manufacturer in such a market, an approach was developed to positioning and pricing a new product that directly incorporates the retailer's acceptance...; Tags: Retail, Manufacturing, retail company, manufacturer, New Product Development, positioning, pricing strategy; White papers 2007-06-05
Managing New Product Development In The Chinese Steel Industry: An Empirical Investigation: This paper explores several important aspects of the management of New Product Development (NPD) in the Chinese steel industry. Specifically it explores NPD success factors, importance of management functions to new product success and measures of new product success from the perspective of the industry's practitioners. Based on a sample...; Tags: Product marketing, New Product Development, practitioner, product development, market research, industry, performance; White papers 2007-03-15
Effects Of Platform-Based Development To New Product Development Tradeoffs: New product development always requires tradeoff decisions to be made between time-to-market, development costs and product performance. Managing these tradeoffs is one of the most important and challenging tasks considering the success of a new product development project. In the dynamic markets where product life cycles and opportunity windows are...; Tags: Product marketing, New Product Development, tradeoff, product life cycle, window, tool, industry; White papers 2007-03-05
The Impact Of Communication Behaviours On New Product Development Speed And Organisational Learning: The purpose of this paper is to understand how communication behaviours influence new product development (NPD) speed and organisational learning. Through the use of structural equation modelling, this research tests a model examining the effects of communication behaviours (i.e. communication quality, bi-directional communication, and communication frequency) on NPD speed and...; Tags: Product marketing, New Product Development; White papers 2007-03-01
Managers' Perceptions Of Learning In New Product Development: Companies need to ensure that each and every New Product Development (NPD) project results in not only a successful new product but also generates learning for the organization. Post-Project Reviews (PPRs) are widely recommended as an appropriate mechanism to stimulate project-to-project learning in NPD teams. Surprisingly, empirical research on their...; Tags: Product marketing, New Product Development, knowledge, team; White papers 2007-02-23
Crafting a Product Public Relations Campaign: Public relations is often used to promote new products, and you can use public relations to support various sales and marketing objectives. Whatever your goals, there are many ways you can enhance product public relations using a variety of media.What You Need to KnowWhen should I hold a press conference?...; Tags: BNET Editorial, public relations, consultant, New Product Development, knowledge, product development, benefit, marketing, consulting, manufacturing, survey, technique, performance, sales, industry, tool, software; Articles 2007-07-09
Recruiting, Inspiring, and Training Great Employees: Experts predict that today's skilled labor shortage is a long-term trend, not a cycle. In this challenging environment, Danika Davis, CEO of the Northern California Human Resources Association, reveals winning strategies for attracting, motivating, and retaining top workers. Special bonus content will also discuss how you how can augment...; Tags: SMB/SME, Corporate communications, Sales force management, small and medium business, New Product Development, Cisco Systems Inc., recruiting, sales force, video, CEO, Webcast, worker, training, strategy, environment, sales; Webcasts 2007-07-06
The Impact Of Patenting On New Product Development In The Pharmaceutical Industry: Since the seminal work by Comanor and Scherer (1969), researchers have been using patents as a proxy for new product development. This paper reevaluates this relationship by using novel new data. It demonstrates that the relationship between patenting and new FDA-approved product introductions has diminished considerably since the 1950s, and...; Tags: Product marketing, Georgia Institute of Technology, product introduction, New Product Development, pharmaceutical company, R&D, industry; White papers 2006-11-28
An Analysis Of Student Reflections From A Multidisciplinary New Product Development Class: New Product Development (NPD) classes based around problem-based learning provide an effective vehicle for authentic learning and realistic design experiences. Self-reflection provides one mechanism to expose learning accomplishments to the instructor and help the students develop self-assessment skills for professional practice. As one component of a self-assessment learning process this...; Tags: Product marketing, ASME International, New Product Development, industrial design, analysis, product development, team; White papers 2006-09-10
The Importance Of Training In New Product Development: For small and large firms alike, New Product Development (NPD) represents an opportunity to create competitive differentiation, reach new markets, and grow revenues. Without differentiated new products, firms are often forced to compete based on pricing. Ultimately this will result in margin erosion and a loss of competitive advantage. According...; Tags: Product marketing, New Product Development, team, product development, competitive advantage, training, pricing strategy, job; White papers 2006-08-02
Managing Supplier Involvement In New Product Development: A Multiple-Case Study: Existing studies of supplier involvement in new product development have mainly focused on project-related short-term processes and success-factors. This paper validates and extends an existing exploratory framework, which comprises both long-term strategic processes and short-term operational processes that are related to supplier involvement. The empirical validation is based on a...; Tags: Channel management, Product marketing, New Product Development, supplier, photocopier, manufacturer, collaboration, printer, analysis, industry; White papers 2006-08-01
Stage-Gate and the Critical Success Factors for New Product Development: The need for product innovation has never been greater. Product lifecycles are shorter than ever, and pressure continues to mount for organic growth. Companies that fail to innovate face a grim future. The problem is that winning with new products is not so easy. Only one out of four development...; Tags: Product marketing, New Product Development, product lifecycle; White papers 2006-07-01
Enabling Innovation For New Product Development: Leading manufacturers are reaping gains by pursuing business capabilities that improve team performance in new product development and that coordinate those efforts around customer needs. These companies are taking steps to compress the time it takes to deliver innovative products that meet market requirements. They are using product lifecycle management,...; Tags: Product marketing, UGS Corp., New Product Development, product lifecycle management, product lifecycle, manufacturer, team, environment; White papers 2006-06-06