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Nike Inc.
Nike is engaged in the design, development and worldwide marketing of footwear, apparel, equipment, and accessory products. Co. sells its products to retail accounts, through...
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Michael Levine: Gift Wrapping Your Business
Michael Levine has been called "the Michael Jordan of entertainment P.R." And it's not just because he's tall. Over the years, his Levine Communications Office client list has included Nike, Sharp, Pizza Hut and Michael Jackson. Here, Levine outlines the four rules for success when dealing with a crisis, the...
Tags: entertainment
Videos 2007-11-27

Additional Resources

Authentic personal branding: most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity. To be successful in life, you need a personal brand to sell yourself
[ILLUSTRATION OMITTED] A BRAND is the expectations, image, and perceptions it creates in the minds of others, when they see or hear a name, product or logo. Microsoft, Nike, Toyota, Volvo, and Coke tell us how they want us to perceive their products. These brands don't communicate about...
Articles 2008-12-01
Jordan Brand Launches Nationwide Summer Training Tour
Program Inspires Young Athletes To Strive for Relentless Improvement BEAVERTON, Ore. -- Jordan Brand, a division of Nike, Inc., launched its annual Jordan Training program aimed at inspiring today's young athletes to dedicate themselves to hard work in order to achieve personal growth and excellence on the court...
Articles 2008-07-08
MARSHALL ARTS
Calendar Professional BASEBALL Kansas City at Tampa Bay, 12:40 p.m. Amateur BASEBALL Golden Giants at Mac & Seitz, 2 p.m. GOLF TGA match play qualifying at...
Articles 2008-07-06
Rhines makes Olympic team
Jen Rhines, surrounded by a trio of Nike runners at one point, fought off all but one of them to finish second in the women's 5,000-meter final last night at the U.S. Olympic trials and earn a trip to Beijing. Kara Goucher won the race in 15 minutes, 1.02 seconds....
Articles 2008-07-05
WSU's Anderson fulfills dream
EUGENE, Ore. -- She may have finished second, but Thursday night was a night of firsts for former Weber State All-American distance runner and current Wildcat assistant coach Lindsey Anderson. Placing second in the late-night women's 3,000-meter steeplechase at the U.S. Olympic Track Trials, Anderson hit the...
Articles 2008-07-05
Bob Ford: Swimsuit controversy at Olympic trials
When the magical 1980 Phillies season was about to begin, Mike Schmidt received a $5,000 promotional contract to wear Nike spikes and the promise of a bonus depending on how things went. Regrettably, the shoes hurt Schmidt's feet, particularly on the unyielding turf of Veterans Stadium, and Schmitty solved the...
Articles 2008-07-04
Weber's Anderson is Beijing-bound
EUGENE, Ore. -- Former Weber State All-American and current Wildcat assistant coach Lindsay Anderson is Beijing-bound, having placed second in the women's 3,000-meter steeplechase finals Thursday night at the U.S. Olympic Track and Field Trials. Anderson, who set the NCAA record in the event last year (since...
Articles 2008-07-04
College camps help recruits compare schools
From riding around in a golf cart with Rick Neuheisel to discussing his future with Jim Tressel, sometimes Cottonwood High offensive lineman John Martinez can't believe this is his life. Just as the 16-year-old was growing weary of the coaches and reporters calling him, he packed his...
Articles 2008-07-03
Nike Unveils Team USA's Most Innovative, Lightest Footwear and Apparel Designs Ever
In July Consumers Will See Iconic Track and Field Uniforms for Beijing EUGENE, Ore. -- Nike (NYSE:NKE) athletes, including Lauryn Williams, premiered Nike's USA Track and Field USATF uniforms, which will be worn by members of the 2008 Olympic Team for Track & Field, before a sold-out crowd...
Articles 2008-07-01
Bored? Try Re-Inventing Yourself
Editor's note: The writer, an inveterate foe of conventional wisdom and the status quo, authored "How To Turn Your PR Job Into a Career: The DaVinci Factor... from which this hypothetical interview was drawn. Behind his iconoclastic opinions lie 16 professional and personal awards (incl. 8 Silver; 1 Gold PRSA...
Articles 2008-07-01
NIKE, AKQA and MindShare Partner to Change Widget Advertising for Good
Eyeblaster Distributes Largest Dynamic Video Widget Campaign to 10 Countries NEW YORK -- Eyeblaster, home of the world's most innovative integrated digital marketing solutions, has been selected by global advertising agency AKQA and worldwide media agency network MindShare to serve and measure innovative branding video widgets for NIKE...
Articles 2008-06-30
Traveling the country, Hamilton takes steps toward college, NBA
CHARLOTTESVILLE, Va. -- Jordan Hamilton has plenty of game. What he needs is a personal secretary. Hamilton, a 6-7 rising senior guard from Dominguez High (Compton, Calif.), has a schedule that is hectic even by the standards of heads of state. In early June, he was...
Articles 2008-06-30
Nike and USA Basketball to Unveil New Look for Team USA to Thousands of Fans
Nike Debuts Team USA's Most Innovative Footwear and Apparel Designs Ever NEW YORK -- Nike (NYSE:NKE), USA Men's Basketball head coach Mike Krzyzewski, and the entire 12 member 2008 U.S. Olympic Team for men's basketball, will join together today for a fan celebration at an unprecedented unveiling of...
Articles 2008-06-30
Webb is man of hour at trials
EUGENE, Ore. -- Alan Webb is the centerfold of the current issue of Track & Field News, striking a double biceps pose while crossing the finish line victoriously in last year's national championships. His face and silhouette are ubiquitous this week on advertising for Nike and the U.S....
Articles 2008-06-27
Company Profile for Alter-G, Inc
Alter-G Inc., a Silicon Valley company founded in 2005, sets the standard for results-oriented, body weight support equipment, enabling individuals to improve mobility and health, recover more rapidly from injury and surgery, overcome medical challenges, and enhance physical performance. The company's patented gravity differential technology was developed at NASA and...
Articles 2008-06-27
Merkle Awards Driven Employee with New BMW X5 SUV
COLUMBIA, Md. -- Merkle (www.merkleinc.com), one of the nation's largest and fastest growing database marketing agencies, named Ron Park as the winner of its 2008 Chairman's Award, Merkle's highest level of employee recognition. Park is the ninth recipient of the annual award, which showcases one employee who has made the...
Articles 2008-06-26
24 Hour Fitness First to Offer Nike + iPod Experience in the Gym
Nike + iPod Enabled Gym Equipment Offers Another Great Way for 24 Hour Fitness Members to Participate in the Nike+ Human Race SAN RAMON, Calif. -- 24 Hour Fitness, the largest fitness club chain in the U.S., is the first to offer new Nike + iPod enabled gym...
Articles 2008-06-26
ONN Sidewinder Video Report: Goldman Sachs cuts price target on General Motors
The Thursday, June 26, 2008 Sidewinder Video Report CHICAGO -- The Sidewinder Report, the www.onn.tv daily options news program recorded live on the floor of the Chicago Board Options Exchange, today examined options trading in the following securities: Nike Inc. NKE General Motors Corp....
Articles 2008-06-26
University of Oregon's Hayward Field ready for international
Bringing the 2008 U.S. Track and Field Olympic Trials to University of Oregon's Hayward Field seemed like a natural choice. Eugene is known as Track Town, USA, and Hayward Field has been home to legendary UO runners such as Steve Prefontaine. As a 1977...
Articles 2008-06-25
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