Resources

57 Resources for

Online Advertising

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Lucas Donat: Innovator of Online Advertising: Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.; Tags: advertisement, online advertising, TV, marketing, Internet; Videos 2008-05-06
Kelsey Group Predicts Massive Growth in Online Verticals: The Kelsey Group forecasts that by 2012, spending on online classifieds in the U.S. are set to rise from $3.9 billion to $9.1 billion, while online verticals, including home services, home and garden, health care, legal and auto repair, will grow from $100 million to $5.6 billion in the...; Tags: Advertisement, Online Advertising, Accountability, Financial Accounting, Finance, Jake Swearingen; Blog posts 2008-04-22
Dot Com Disclosures: The FTC has enforced and will continue enforcing its consumer protection laws online to ensure that products and services are described truthfully in online ads and that consumers get what they pay for. These activities benefit consumers as well as sellers, who expect and deserve a fair marketplace. Many of...; Tags: FTC, online advertising, Internet advertising, dot-com, benefit, advertisement, Internet; White papers
What Great Online Advertising Really Is!: Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. Market by advertising reveals to get their name out there, so that people are familiar with them. It must educate, qualify, convince, & persuade. Sales and Marketing are far...; Tags: Sales strategy, Sales force management, Marketing research, Concept Marketing Group Inc., marketing, sales, online advertising, advertisement; White papers
Journal Register Could Be First Major Chain Bankruptcy: Despite all the red ink and job cuts at the nation's newspapers this decade, no major chain has gone bankrupt -- yet. That may be about to change, however. The Journal Register Co. announced recently that it has retained the investment bank Lazard Freres &. Co. to advise its board...; Tags: Newspaper, Advertisement, Online Advertising, Bankruptcy, Journal Register, David Weir; Blog posts 2008-04-11

Report: Online Ads to Outpace Print and TV by 2009: The Internet Advertising Bureau UK released a report this week, done in concert with PricewaterhouseCoopers, showing that online advertising in the U.K., and particularly search advertising, will quickly surpass print advertising. In addition, the report says that online ad buys will beat TV ad buys by 2009. ...; Tags: Search Engine Optimization, Search Engine, Blog, TV, Online Advertising, Search, Blogging, Marketing Research, Internet, Marketing, Jake Swearingen; Blog posts 2008-04-08
Advertising During a Recession: What should marketers in a flat lining economy do? It's clear that consumers are going to be watching their wallets a bit closer, and advertisers will have to try harder to pry pocketbooks back open in order to justify their budgets. On Monday, the Times ran a...; Tags: INTERNET, Branding, Jake Swearingen, Times UK, brand, advertisement, Internet advertising, Google Inc.; Blog posts 2008-01-31
Online Clutter Dilutes Brands' Impact: The amount U.S. companies spend on online advertising is set to double in four years, Information Week reports today. It's no secret that more and more big brands are creating a presence for themselves online, but what exactly are all those advertising dollars buying? According to a study reported in...; Tags: Branding, Jessica Stillman, brand, advertisement, online advertising; Blog posts 2008-01-18
Why Now Is Not The Time To Exchange Ad Networks: These open, one-to-one auctions certainly have a role to play in the absence of intermediaries such as ad agencies. However, there seems to be confusion in the market about the distinct roles of ad exchanges as compared to the established online advertising networks.; Tags: absence, online advertising, advertisement, network; White papers 2007-11-27
Intelligent Behaviour: A New Era For Online Advertising: Behavioural marketing is one of the most advanced and exciting developments in recent years. But just because it can be made complicated, this doesn't mean that it should be! Behavioural targeting was a popular topic of conversation in digital marketing circles around three years ago. But, mainly because it was...; Tags: Online Advertising, iMedia Communications, Behavioural Marketing, Marketing Research, Aerospace & Defense, Marketing, Manufacturing; White papers 2007-10-02
Understanding the Basics of Web Marketing: Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company’s overall message by providing comprehensive information about a particular product or service,...; Tags: Marketing research, BNET Editorial, Internet marketing, online advertising, marketing, Internet, contextual advertising, email marketing, marketing strategy, brand, advertisement, Web, Web site, laser, branding, sales, graphics, network, e-mail, TV, tool; Articles 2007-10-29
Making Your Cover Letter Sparkle: When applying for jobs, you should always include a cover letter with your résumé. Your cover letter is your first impression, so it needs to be well-crafted. It should briefly but clearly communicate what job you are applying for, what skills qualify you for the position, and why you want...; Tags: Recruitment & Selection, BNET Editorial, résumé, job, Internet search engine, online advertising, e-mail, search engine, agency, Internet, advertisement, tool; Articles 2007-10-23
BNET Daily Dispatch: Dell, Upper Deck, Coke, and Online Ads: Dell said today that it would start selling personal computers at 3,000 Wal-Mart stores in the United States and Canada starting next month. This would be Dell's first foray at selling PCs through traditional retailers. Dell, clamoring to regain its position as the world's No. 1 PC maker,...; Tags: Desktops, Joseph De Avila, Dell Computer Corp., Upper Deck, Topp, Michael Eisner, PC, online advertising; Blog posts 2007-05-24
Yahoo + Microsoft = Disaster?: So Microsoft and Yahoo are at it again. Speculation is running wild on whether the deal, that some have valued at $50 billion, will actually go down. But if it does, will a Microsoft and Yahoo marriage go down in flames ala AOL and Time Warner? Or is this the...; Tags: Mergers & Acquisitions, Joseph De Avila, Yahoo! Inc., Microsoft Corp.; Blog posts 2007-05-04
Influencing The Influencers: How Online Advertising And Media Impact Word Of Mouth: "Word of mouth" is a hot topic in marketing these days. Indeed, in DoubleClick Touchpoints, our annual survey of online consumers, we have routinely seen respondents select "Word of mouth" as a key factor that influences their purchase decisions across most product categories. In this paper, we examine the following...; Tags: Advertising & Promotion, Marketing research, DoubleClick Inc., online advertising, Web Advertising, media, survey, advertisement, marketing, Web site, Web, Internet; White papers 2006-12-01
A Reality Check for Online Advertising: Internet advertising has recaptured the imagination of marketers, who see an enormous potential to raise the profile of their brands through vehicles such as paid search and online video. But the fact that scarcity is an issue for digital-advertising often gets lost in the enthusiasm. McKinsey research finds that bottlenecks...; Tags: McKinsey & Co., online advertising, paid search, Internet advertising, online video, brand, advertisement, video, Internet; White papers 2006-06-16
Website Advertising: Something for Nothing With Free Online Advertising: It may sound too good to be true, but there's an array of free advertising available online through search engines/directories, banner exchanges and e-classifieds. A person can also take advantage of often-overlooked tools like ezines, blogs, forums and reciprocal links to promote the business. This paper gives an overview of...; Tags: ezine, blog, advertisement, Web site, tool; White papers 2006-05-19
Best Practices for Optimizing Web Advertising Effectiveness: Online advertising remains new and fast evolving. But after a decade, it has been around long enough for several best practices to emerge. As observed in the popular DoubleClick paper, "The Decade in Online Advertising," a major trend in recent years is a shift towards a seller's market, as new...; Tags: DoubleClick Inc., online advertising, best practice, Web Advertising, advertisement, Web; White papers 2006-05-01
Tools You Will Need for Online Advertising: With the right online tools, a person can track everything about a visitor when they come to the person's website. The person can learn where they went on the site, what pages they viewed, and even what other websites they have been to recently. By understanding the surfing habits and...; Tags: Web site development, Web technology, adjustment, online advertising, Web site, TV, advertisement, tool; White papers 2006-04-28
Strategic Online Advertising: We investigated how online advertising could be made more receptive to Internet users' needs, thereby improving the efficacy. Only three to five viewers in a thousand click on a given online banner advertisement. To improve the low response rate, marketers need to reach the right audience, which will yield a...; Tags: University of Virginia, advertisement, online advertising, banner advertisement, Internet; White papers 2006-04-14