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Are Your Products Open or Closed? How to Respond to the New Openness: Companies in many industries are struggling to determine how best to deal with the power that social computing gives their customers as an open forum to share how they feel about products with millions of fellow consumers. This newfound power in the hands of customers is creating an openness of...; Tags: Endeca Technologies Inc., product innovation, social computing, on-demand, ROI, Webcast, mobile, industry; Webcasts 2008-02-27