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Petro Zillia

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Petro Zillia’s Nony Tochterman: Fashion Industry’s New Model
After making the big time with distributors like Saks Fifth Avenue, award-winning fashion designer Nony Tochterman decided to scale back. Why? After shipping, price reductions and technology expenses, her Petro Zillia line wasn't making any money. Now, she sells online and in select boutiques as well as in her own...
Tags: Management, Strategy, Industry, distribution, scale, Dog And Pony, Saks Fifth Avenue, Nony Tochterman, clothes, Petro Zillia, Fashion
Videos 2007-10-01

Additional Resources

Something for Everyone Makes TERRA the Shopping Destination This Holiday Season!
TERRA, L.A.'s brightest retail star thisholiday season, has quickly become the shopping destination for women's,children's and men's apparel and accessories on fashion trend-setting 3rdStreet. A peek at the featured lines at TERRA reveals Ben Sherman, CityDKNY, Sara Feinberg, Moods of Norway, Laundry, Kenneth Cole, Ted Baker,Penguin, IZOD, Joie and...
Articles 2005-11-30
LA Fashion Awards Announces Moss Adams Fashion Innovator Award (MAFI) Nominees
Celebrating design direction andinnovation, apparel designers Louis Verdad, Petro Zillia, and Trovata areamong the nominees for the third annual Moss Adams Fashion Innovator AwardMAFI to be presented as part of the debut Los Angeles Fashion Awards. Thedebut event is set for October 21, 2005 at the Orpheum Theater in LosAngeles....
Articles 2005-09-23
Editor's pick.
Editor's Pick Make a splash at the shore this summer on Electra Bicycle Co.'s Petro Zillia (left; $2,200), a super-comfortable beach cruiser with custom detailing by Nony Tochterman, the exuberant Los Angeles designer behind the Petro Zillia fashion line. Less pricey but equally fun cruisers offered...
Articles 2005-08-01
Kids crash L.A. fashion week.(pulse)
At Mercedes-Benz Spring 2005 L.A. Fashion Week at Smashbox Studios in October, the must-have accessory wasn't a Jimmy Choo handbag or a pair of Manolos. Stylish show attendees chose something a bit more unique this season--their own fashionably dressed offspring. Everyone...
Articles 2004-12-01
StyleShop.com Becomes Premier Online Fashion Showcase for Undiscovered Designers; Customers Can Shop the Trends on StyleShopDirect.com
NEW YORK--BUSINESS WIRE--Oct. 27, 1999-- StyleShop.com, the leading destination for fashion and style which features the Internet's largest national fashion shopping directory and style zine, today announces agreements to sell contemporary apparel and accessories from 29 hot designers on its new Web site, StyleShopDirect.com. ...
Articles 1999-10-27
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