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Guerrilla Marketing, Pharma Style
The pharma blogosphere is buzzing about what appears to be a new "guerilla marketing" campaign for the over-the-counter allergy drug Zyrtec. According to one blogger in Boston and another in New York, many of these seemingly handwritten flyers have been seen taped to telephone poles, scaffolds and...
Tags: Marketing, Advertisement, Phone, Pharmaceutical Company, Allergy, Phone Number, Telecom & Utilities, David P. Hamilton
Blog posts 2008-04-21

Additional Resources

Job search experience
In helping people find work we should aim to provide services that address their needs. What sorts of difficulties do people report? What steps do people take in order to find work? Have there been any changes over time? Answers to some of these questions are provided...
Articles 2008-09-22
At my desk
[ILLUSTRATION OMITTED] This column includes some observations from my recent participation at the Fourth International Symposium on Career Development and Public Policy in Scotland, and visits to LearnDirect and Careers Scotland. The outcomes of the Symposium and the latter two major initiatives directly link to...
Articles 2008-09-22
What message should health educators give regarding electromagnetic fields?
The possibility of extremely low frequency electromagnetic fields ELF EMF causing a number of medical conditions and common symptoms remains a concern and presents somewhat of a quandary to health educators in view of conflicting results. This study investigated the relationship of a number of EMF sources to reported symptoms...
Articles 2008-09-01
Silver Falcon Mining, Inc. (SFMI) Announces New Headquarters in New York City
Silver Falcon Mining, Inc. (PINKSHEETS: SFMI)announces the opening of their new head office in Manhattan. On October 1, 2008, Silver Falcon Mining, Inc. and GoldCorp Holdings Co.will open their new headquarters at 1385 Broadway Ave., Suite#1109, NewYork, NY 10018. This new Manhattan office is within walking distance of theworld jewelry...
Articles 2008-08-28
iPhone Users Can Now Track Gustav at Weather Underground
Weather Underground, the nation's firstonline provider of weather related content, today announced the launch of aTropical Weather section for iPhone users at http://i.wund.com/tropical The service enables iPhone users to access a wide range of hurricanetracking maps including 5-day forecast maps, computer model maps, satellitemaps, wind maps and historical...
Articles 2008-08-28
New store offers variety of school uniforms
Name of business: Uniforms Direct Inc. Type of business: School uniforms and medical scrubs Owner: Corky Baggett Founded: Antioch, July 2008; opened first store in Concord in 1999 Address: 3658 Lone Tree Way, Antioch ...
Articles 2008-08-27
Computer with data on 1 million is sold on eBay
LONDON -- A computer containing banking security details of more than 1 million people has been sold on eBay for $64, bank officials said Tuesday -- the latest in a series of losses of personal data in the U.K. The computer contained account numbers, passwords, cell phone...
Articles 2008-08-27
Keep drivers off cell phones
Utah lawmakers should consider banning people from talking on cell phones and texting while driving. Laws banning one or both have been enacted in five states and are currently being considered in several others. Utah should follow suit. Talking on a cell phone or texting while driving can be just...
Articles 2008-08-27
Clearly Canadian Brands Second Quarter Earnings Will Be Released at 4:05 P.M. Today
Conference Call and Web Cast Today at 4:15 P.M. EST TORONTO, Ontario -- CLEARLY CANADIAN (OTCBB:CCBEF) is pleased to announce that it will release second quarter earnings today Wednesday, August 27th at 4:05 p.m. and subsequently hold a simulcast web-cast and telephone conference call at 4:15 p.m. Newly...
Articles 2008-08-27
Jaxtr Wins on Price and User Convenience for International Mobile Calling
MENLO PARK, Calif. -- Jaxtr, the company that links your phone to the Web, today shares a cost comparison of its international calling versus other providers. Consumers select international calling providers based on key factors: * Price: When calling a mobile phone--in many of the most frequently called...
Articles 2008-08-27
Dial Directions Gives Evite Guests a Voice-Activated Mobile Service for Directions
Evite Mobile Reminders Let Guests Call, Say Start Location, Receive Directions via SMS on Any Mobile Phone SAN FRANCISCO -- Dial Directions (www.dialdirections.com), a leader in voice-entry technology for mobile services, announced that all Evite guests can now access free voice-activated directions to their events. Now included in...
Articles 2008-08-27
Datebook
Political notes and notices of classes, lectures, meetings, activities for seniors and those who are single, workshops and miscellaneous events are published weekly. They include activities of nonprofit groups in Contra Costa County. Submit items in writing at least two weeks in advance. Include a daytime phone number that readers...
Articles 2008-08-27
Bank details sold on eBay
The personal details of more than a million high- street bank customers have been found on the hard drive of a computer sold on eBay for 35. The information on customers of NatWest, the Royal Bank of Scotland and American Express included mobile phone numbers, bank account...
Articles 2008-08-26
NAVTEQ Powers Loopt Social Mapping Application for Mobile Phones
Former NAVTEQ Global LBS Challenge Semifinalist Launches Application Powered by NAVTEQR Map Data CHICAGO, Aug. 26 /PRNewswire-FirstCall/ -- NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, today announced that Loopt is teaming up with NAVTEQ to bring its interoperable social-mapping...
Articles 2008-08-26
BATS Europe Moves Ahead
Appoints Head of Software Development, Secures London Office Space and Launches Web Site KANSAS CITY, Mo. -- BATS Holdings' European Markets division announces significant progress in its plans to launch its Europe platform in 2008, naming another key leader, securing new office space and launching its web site....
Articles 2008-08-26
EitaroSoft Provides Cellphone 3D Virtual World Software for NVIDIA's APX2500 Next-Generation Application Processor at NVISION Event
TOKYO, Aug. 26 /PRNewswire/ -- EitaroSoft, Inc. announced on August 25 that it made its cellphone 3D virtual world service "Lamity" available at NVIDIA's event called NVISION, held on August 25, in San Jose, California, through a new brand of NVIDIA's application processors called NVIDIA Tegra APX 2500, with...
Articles 2008-08-26
Free & Clear® Increases Number of Washington State Tobacco Users Helped
SEATTLE -- Free & Clear, Inc., the national leader in evidence-based tobacco cessation programs delivered via the phone and internet, enrolled four percent of Washington smokers in their Quit For Life Program[R] during the state's fiscal year July 1, 2007, through June 30, 2008, up from 2 percent in fiscal...
Articles 2008-08-26
The Related/Lubert-Adler Fund Completes $100 Million Dollars In Acquisitions in First 90 Days
MIAMI -- The phone number in graph seven and in the contact information should read: 305-460-9900 (sted 305-466-9900). The corrected release reads: The Related Group, the leading private multi-family developer in the United States and Lubert-Adler, one of the nation's largest real estate private equity firms,...
Articles 2008-08-26
Internet Shoppers Depend on Each Other-Marketplace Stories.com Helps
Despite an increasing number of marketing approaches aimed at consumers, shoppers are still most strongly influenced by each other's opinions and put their trust in the recommendations posted by other shoppers when making online purchasing decisions. A surprising Nielsen surveyi found that 61% of consumers polled worldwide said they trusted...
Articles 2008-08-26
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