The NBC Agency, the in-house ad shop for NBC Universal, has promoted several members of its print advertising department. On the West Coast, NANCY MCDYER was elevated to vice president, print advertising account services; DAVID PAI-RITCHIE was name The NBC Agency, the in-house ad...
JEFFERSONVILLE, Ind. -- Phoenix Interests, Inc. (OTCBB:PHXI) announced today that its wholly owned subsidiary, Online Enterprises, Inc., has launched several marketing initiatives utilizing radio and print advertising to promote the online sites, Barn66.com and BetBarn66.com.
Cutting Edge Advertising II: How To Create The World's Best Print For Brands In the 21st CenturyJim Aitchison, Prentice Hall, 2004 Reviewed by Graham MedcalfIn this age of screen staring there is a danger that the written word becomes if not redundant t Cutting Edge Advertising II: How To...
Ericsson Inc will market its new light-weight cellular phone through a national print advertising campaign, including full-page color ads in the Wall Street Journal and USA Today. The 4.8 ounce analog model AF-738 has a different design than other EricssoEricsson Inc will market its new light-weight cellular phone through a...
BURBANK, Calif.--BUSINESS WIRE--Dec. 8, 1998--Warner Bros. has restructured and expanded its in-house creative advertising agency, The Idea Place, bringing in Ricky Mintz to the newly created post of senior vice president.
It's a bird, it's a plane, it's new Calcium Enriched V8! Campbell Soup Co.'s signature bottle of 100% vegetable juice plays the superhero in a new pop art/comic strip-inspired ... It's a bird, it's a plane, it's new Calcium Enriched V8! Campbell Soup Co.'s signature bottle...
Six weeks after going cold turkey, Philip Morris USA, the country's dominant cigarette maker, admits it can't break the habit. Once again magazines will carry ads for Marlboro, Merit and Parliament. But this year is likely to be the second straight year the company cuts its marketing budget for print:...
The outlook for print advertising is increasingly grim. Ad pages are down, newsrooms are getting getting slashed, and American Journalism Review's Charles Layton ran an article this month with the cheery headline "Bridging the Abyss: Why a lot of newspapers aren't going to survive," detailing how online ad money will...
Over the past 50 years, great progress has been made in developing print communications research techniques that help us understand the effectiveness of advertising. Thanks to the efforts of men like George Gallup, Alfred Politz and David Ogilvy, not only have sound techniques been developed, but advertisers have embraced these...
Time is a scarce and precious resource. Marketers need to keep that fundamental premise in mind when creating a print ad. Readers will decide in a second or two – or perhaps even a split second –whether or not an ad is worth their time. After all, there are 100...
In many ways, the Internet is more than just another advertising media; it's a new media requiring a different mindset and a new set of organizing tools. In other ways, however, the web resembles traditional print and broadcast advertising. This article explains the way web marketing resembles traditional print advertising,...
Add the waning degree of attention being given to broadcast and print advertising and businesses are even more challenged to connect with the buying public’s often-deep experience or thought processes. This article provides some examples of how companies are focusing on the customer experience “senses” to gain a competitive edge....
An important goal of advertising is to generate sales leads for salespeople, representatives, distributors, or resellers. There are various ways to generate sales leads. The process includes; highlighting the benefits of products, making people skim through ads, making an offer to people, which they cannot refuse, and make it easy...
NEW YORK -- Lego Systems has announced a multi-faceted media program to promote its line of Duplo Preschool Toys during the key fourth quarter sales period. The program, created by Lintas: New York and developed jointly by Meredith Custom Mar ...
In order to determine how to create an effective advertising campaign decision makers in the industry use a range of measures to try to predict the outcome of the campaign. Those who make decisions each year about where to place billions of dollars in advertising have focussed in the past...
Consumer product recalls are a common corporate public relations challenge. Fortunately, arrays of print public relations tools are available for recall campaigns. This paper suggests that press releases, direct mail, display ads and flyers can be successful consumer product recall communication instruments. Prescriptive advice is suggested to facilitate use of...
Publishers are actively selling Cross Media Advertising. An experiment was conducted in order to compare advertising effectiveness of cross media advertising with pure internet and print advertising. Findings suggest that while a combination of internet and print advertising is more effective than only internet advertising with regard to brand attitude,...
This article defines a structured approach to creating ads that pay you back many times over with more sales. When you design a new product for your company, you probably follow a structured design and development process. A similar process should be used in your marketing, particularly the...
