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- New Product Innovation Case Study: Maytag Corporation
- Learn best practices in product innovation from Maytag, a top-performing corporation. Since 1994 Maytag Corporation has made significant annual capital investments that have led directly to demonstrable and superior product innovations in its strongest brands. Superior product performance reinforces brand positioning; product and brand positioning drive average...
- Case studies
- Are Your Products Open or Closed? How to Respond to the New Openness
- Companies in many industries are struggling to determine how best to deal with the power that social computing gives their customers as an open forum to share how they feel about products with millions of fellow consumers. This newfound power in the hands of customers is creating an openness of...
- Webcasts 2008-02-27
- A Timely Product Innovation
- An innovation is disruptive when it impacts the hegemony of the market-leading company, companies, or prevailing technologies for a specific market. Among the many examples of disruptive products are digital photography technologies, which replaced photographic film. An understanding of the economics of the product innovation in the context of the...
- White papers 2007-02-01
- Strategic Renewal Via Generational Product Innovation: The Impact Of Market Concentration On Firms
- Generational product innovation (GPI) is an important but understudied form of strategic renewal strategy. The limited discussion of GPI in the organizational strategy literature argues that firms benefit from internally-driven GPI strategies, such as time-based pacing and serendipitous timing. While such internally-driven strategies may predominate when firms face diffuse competition,...
- White papers 2007-03-28
- Vertical Integration And Product Innovation
- The authors study vertical integration and product innovation as interdependent strategic choices of vertically related firms. Product differentiation in the downstream market is considered as a strategic device of downstream firms facing a threat of vertical integration and market foreclosure by an upstream monopolist. The main finding is that, although...
- White papers 2006-12-01
- Hidden Costs Of Technological Innovation: Effects Of Product Innovation
- The management of innovation literature assumes that product innovation, i.e., commercialized invention, is always beneficial for firm performance and survival. In contrast, organizational ecology proposes that innovation may have negative consequences for innovating firms. In this paper, the author argues that the positive and negative consequences of innovation are not...
- White papers 2006-05-01
- Decomposing Productivity Growth In The U.S. Computer Industry
- This paper examines the sources of the productivity growth in the U.S. computer industry from 1978 to 1999. It estimates a joint production model of output quantity and quality that distinguishes two types of technological changes: process and product innovations. Based on the estimation results, Total Factor Productivity (TFP) growth...
- White papers 2005-12-05
- Learning, Product Innovation And Firm Heterogeneity In Tanzania
- Using a unique firm level data set on learning and product innovation in Tanzanian manufacturing and commercial farming, this paper sheds light on the various sources as of firm learning, investment and collaboration and their relative importance for product innovation. The results indicate that larger and foreign owned firms invest...
- White papers 2005-10-01
- High Tech Manufacturing: What Does Outsourcing Mean to Your Supply Chain?
- In the world of high-tech manufacturing, the last several years have presented some challenging conditions for businesses to operate. On one extreme was the "Boom" of the late '90s and, on the other, the economic downturn that began with the crash of the technology and Internet sectors. The high-tech boom...
- White papers 2005-06-15
- Process and Product Innovation: A Differential Game - Approach to Product Life Cycle
- This paper investigates the timing of adoption of product and process innovation by using a differential game in which firms may invest in both activities. The paper considers horizontal product innovation that reduces product substitutability, and process innovation that reduces marginal cost. It demonstrates that the incentive for cost-reducing investment...
- White papers 2005-01-11
- Strategy-Focused Product Innovation With Product Scorecard And Product Innovation Scorecard
- This paper shows how strategy-focused product innovation can be done with a product scorecard and a product innovation scorecard. A product scorecard is a performance measurement system that allows the product managers to view the product performances from several perspectives simultaneously. A product innovation scorecard is a performance measurement system...
- White papers 2004-08-11
- Effects Of Entry Mode And Incumbency Status On Firm Product Innovation
- Firms entering an industry de novo (start-up) and firms entering de alio (diversification away from another industry) differ in the initial entry conditions. This paper proposes that the differences in resource endowment, previous experience, and structural flexibility between de novo and de alio firms at the time of entry have...
- White papers 2004-08-01
- 4 Steps to Successful Product Innovation: The Power Planning System
- Research paper from the PDMA (Product Development & Management Association) has shown that on average, 4 out of every 5 new products entering development will fail. Fortunately there is a path to consistently successful innovation. This paper will provide an overview of a practical system for product innovation rooted in...
- White papers 2004-07-02
- High-Tech Manufacturing: What Does Outsourcing Mean to Your Supply Chain?
- The high-tech boom of the ?90s created huge demand and leaps in product innovation. While spending was on the rise, technology advancements increased customer expectations for product sophistication and the Internet expanded the channels available to customers. All of this forced Original Equipment Manufacturers (OEMs) to be more responsive: to...
- White papers 2003-10-31
- Product Innovation And Imperfect Competition In The Italian Fruit-Drink Industry
- In this paper, the case of the Italian fruit-drink industry is presented to discuss the strategic issues of product-innovation in imperfectly competitive markets. In particular, three main topics are addressed: the incentives to the adoption of innovation-based strategies, R&D investments in imperfectly competitive markets and the role of vertical coordination....
- White papers 2003-08-27
Additional Resources
- Product Innovation Management With SAP
- Your success in the consumer products industry depends on your ability to innovate. SAP has a solution for product innovation management that helps you fully manage the innovation process so that you generate new product concepts that address market needs and align with corporate strategy. With capabilities for systematic idea...
- White papers 2004-10-01
- Mastering Innovation: Exploiting Ideas for Profitable Growth
- Manufacturers cite launching new products and services as the No. 1 driver of revenue growth, yet also view supporting product innovation as one of the least important priorities. However, 50 to 70 percent of all new product introductions fail. This paper reveals best practices for driving profitable growth through effective...
- White papers 2004-02-13
- Innovation Roles: The People You Need for Successful Innovation
- Innovation is the way to drive growth in the organization. Innovation management, what a person likes to call Innovate on Purpose is a structured business process to help people innovate. When the person talks about "Innovation" he defines innovation as putting ideas into valuable action. This means that merely being...
- White papers 2005-11-01
- Innovation: The Living Laboratory Perspective
- Innovation research is highly interdisciplinary and has attracted numerous science and practice communities. Though innovation results are broadly applicable, this paper focuses on engineering and service domains. The two are tightly interrelated, as the benefits of product innovation are realized through the business activities, and certain business undertakings may impact...
- White papers 2007-04-19
- Innovation And Diffusion
- Innovation is the ability to apply creative ideas and unexplored perspectives to problems and coming out with cutting-edge solutions. In today's dynamic and intensely competitive business environment, innovation forms a definitive tool for product differentiation. For innovation to succeed, it is imperative for the innovation process to diffuse through the...
- White papers 2004-01-01
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