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The DOT Numbers That PR Spin Can't Hide: I've been playing around with the January T100 data from the DOT, and a press release I saw last week made me focus in on Wichita. Why Wichita? Because when an airport puts out a press release entitled, "Wichita Mid-Continent Airport Continues to Set Passenger Records!," I have to...; Tags: Flight, Public Relations, Marketing, Corporate Communications, Brett Snyder; Blog posts 2008-04-29
Memo to CEOs: Get Serious About Media Relations: Author Bill Holstein has a provocative new book out for CEOs called "Manage the Media (Don't Let the Media Manage You)." It's a slim primer for CEOs from Harvard Business Press designed to get them thinking about taking a more active role in media relations. For anyone...; Tags: Jon Greer, public relations, Holstein; Blog posts 2008-04-30
Coach Fights Phony Bags with a Phony Person?: Have you heard the one about how Coach gave money to a public relations class at Hunter College so that the kids could learn about how bad counterfeit goods are, and then allegedly condoned the kids using that money to create a phony advertising campaign featuring a phony student who...; Tags: Public relations, William Baker; Blog posts 2008-05-05
CEOs Have a Real Credibility Problem: CEOs Have a Real Credibility ProblemCEO candor: PR needs to step upJon, you exhort CEOs to get hip to today's new media environment, but it's PR pros who need to take the lead---standing up to obfuscating CEOs and convincing them that authentic communications are necessary and smart. It's not...; Tags: Business Today, public relations; Discussion threads 2008-05-08
Learn About Web 2.0 Through Sarah Lacy: Sarah Lacy of BusinessWeek.com caused quite a stir a few weeks ago when she conducted an on-stage interview of Facebook CEO Mark Zuckerberg at SXSW and asked a lot of off-the-wall questions that the tech-heavy audience thought was disrespectful and irrelevant. They were posting their thoughts from the auditorium on...; Tags: Jon Greer, Web, Sarah Lacy, public relations, Web 2.0; Blog posts 2008-05-07

Pope's PR Man is a J-School Graduate: Will wonders never cease: it turns out that Pope Benedict XVI's press secretary, John Patrick Cardinal Foley, is a Philadelphia native and a 1966 graduate of the Columbia University Graduate School of Journalism. I'm not sure what to make of this piece of news, except to say...; Tags: Jon Greer, Pope, public relations, Benedict; Blog posts 2008-04-17
Tibet Supporters Use PR to Outfox China: The New York Times, of all places, gives a shout-out to the "value of PR" in a business section story today about how Tibet supporters leveraged the upcoming Beijing Olympics to shine a spotlight on China's treatment of Tibet: "The protesters quickly established a communications plan, focused their message...; Tags: Jon Greer, big dog, protester, Beijing Olympic, public relations; Blog posts 2008-04-14
The Power of Storytelling and the Decline of the Mainstream Media: I've now had a chance to reflect on the Bulldog Reporter 2008 Media Relations Summit held earlier this week, and I wanted to share a couple of thoughts. First off, a shout-out to all the terrific folks I met at the conference and to anyone discovering this...; Tags: Jon Greer, public relations, Storytelling; Blog posts 2008-04-11
Executives and Charity: One CEO's Approach: How much should executives contribute to charity, either personally or by setting policies for their company? The figures of corporate performance tend to be rather bleak. According to a recent study by the Committee Encouraging Corporate Philanthropy, only about one percent of corporate profits goes to charity,...; Tags: Professional development, Peter Galuszka, Richard D. Parsons, Committee Encouraging Corporate Philanthropy; Blog posts 2008-05-08
Useful Commute: Get Slightly Famous: Want to become a celebrity in your field? "Get Slightly Famous" author Steven Van Yoder offers some targeted PR strategies for attracting more business with less effort. by BNET staff; Tags: Public relations, BNET staff; Blog posts 2008-01-14
Pentagon Plays the PR Game To Win: I'm having a hard time getting terribly worked up about the New York Times story that the Pentagon used media training tactics to prep retired military officers for appearances as military analysts on TV talk shows. This has nothing to do with my position on the Iraq...; Tags: Advertising & Promotion, Jon Greer, Pentagon, public relations, network; Blog posts 2008-04-22
How Valuable is FlyerTalk?: There are a lot of people at airlines out there that fawn all over what's said on FlyerTalk. Is that the right strategy? It's tough to say exactly how an airline should deal with a site like FlyerTalk, but there's no question that it shouldn't be ignored. ...; Tags: Airline, Corporate Governance, Public Relations, Monitors & Displays, Strategy, Business Operations, Corporate Law, Marketing, Corporate Communications, Hardware, Components, Management, Brett Snyder; Blog posts 2008-05-05
Fighting Crime By Using a Fake Blog: Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...; Tags: Branding, Jon Greer, blog; Blog posts 2008-05-06
Battle of the Airline Blogs: Slowly but surely, airlines have started to dip their toes into the blogosphere. Some have done better than others. Let's take a look at who is doing it right and who is doing it wrong. The Best: Nuts About Southwest Southwest has not...; Tags: Airline, Blog, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Brett Snyder; Blog posts 2008-05-06
Why Journalists Need PR People: Yesterday, we heard from Steve Yoder of The Wall Street Journal, who explained how to do a better job pitching stories to the Journal. Steve shared his thoughts at a PRSA Silicon Valley Media Training workshop last Friday. Steve also told us his Top Nine Reasons Why...; Tags: Jon Greer, PR people, public relations, job; Blog posts 2008-04-01
The DOT Numbers That PR Spin Can't Hide: The DOT Numbers That PR Spin Can't HideWichita airport traffic increaseWith all due respect, if you read the entire press release, it's pretty clear that the point of the press release is that the airport's passenger traffic was up considerably versus last year. They never said that the particular...; Tags: PR Spin, public relations, airport traffic, Wichita; Discussion threads 2008-04-29
Pentagon Plays the PR Game To Win: Pentagon Plays the PR Game To WinRe: Pentagon Plays the PR Game To WinI agree with you, Jon. Without getting into politics, it is fair to say that the Bush Administration has received a good amount of criticism for its communications strategies and tactics. Some of this criticism may be...; Tags: PR Game, public relations, Pentagon; Discussion threads 2008-04-22
PR: The Wildcard Marketing Strategy - Charting a PR Path for Small Business: What is the true purpose of public relations and how can it really help impact the growth of a small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where the business owner or marketing executive comes...; Tags: public relations, small business, marketing; White papers
Public Relations for the New Entrepreneur: Seven Steps to Getting Known.: Public relations is human relations and a critical aspect of growing one's business. Everything a person says and does is part of the person's PR campaign. It is the image the person projects every day to everyone he meets. It is about an individual and his company becoming a force...; Tags: public relations; White papers
Is Your Public Relations Investment Paying Off?: Five Steps to Help Hit the PR Bullseye: One will never know in the end that his PR investment was worthwhile unless he sets the right kind of goal at the beginning - a goal against which progress can be measured, and a goal that flows directly from public relations strategies and tactics like those discussed in this...; Tags: public relations; White papers