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Proving the Value of PR to Management: Proving the Value of PR to ManagementLow Cost of PR and ValueThere are still measures of Exposure vs. Outcome. Some companies think they can only get both if they spend a lot of money using PR. The value of PR seems to be underestimated. There was a good discussion on...; Tags: public relations; Discussion threads 2008-06-23
Rules of Engagement for Blogger Relations: Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...; Tags: Public relations, Blogging, Jon Greer, blog, Blogger; Blog posts 2008-07-14
How to Know If Your Corporate Reputation Needs Fixing: When you're in PR, it's easy to get lost in the day-to-day dramas, crises and opportunities, and to lose sight of big picture. The name for that big picture is "reputation management." Essentially, reputation management is everything you do over the long-term to protect, enhance and burnish...; Tags: Jon Greer; Blog posts 2008-07-08
Turning Journalists Into PR People: There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...; Tags: Jon Greer, public relations, media, PR people; Blog posts 2008-07-07
The Fundamentals of a Strong PR Department: Do you know the fundamental building blocks of a solid internal PR department? Matt Broder, VP of External Communications at Pitney Bowes, shared his perspective on a PR Management Roundtable webinar this week. The five elements are: Ownership and accountability: ask yourself what parts of the communications...; Tags: Advertising & Promotion, Jon Greer, public relations, PR Department, media; Blog posts 2008-07-03

Turning Journalists Into PR People: Turning Journalists Into PR PeopleFrom hack to flack...As a former journalist who has been a communications consultant for about 20 years now, and someone who has hired into his PR agency both journalism school graduates and more grizzled veterans, I couldn't agree more with many of the points you make.It...; Tags: PR Practitioners, public relations, PR people, marketing, journalism; Discussion threads 2008-07-07
Don't Forget About The Importance of Internal Communications: Sometimes, your internal audiences can be the most important "public" for your public relations efforts. After all, if your own people don't know what's going on, and can't accurately communicate the company's messages and positioning, how can you expect outsiders to get it? But how do you...; Tags: Blogging, Jon Greer; Blog posts 2008-07-01
Press Release Writing Tips From the New York Times: It's not everyday that our friends at the New York Times offer press release writing tips, but they did so today in a story headlined, "Need Press? Repeat: 'Green,' 'Sex,' 'Cancer,' 'Secret,' 'Fat'" The Times took as a starting point a press release about the alleged toxicity...; Tags: Jon Greer, public relations, New York Times Co.; Blog posts 2008-06-30
More McClellan Fall Out: I Told You So: Leave it to a lawyer-turned-journalist to be the one to take the bait and use the Scott McClellan tell-all as an opportunity to rip the PR industry. I told you this would be one of the consequences of McClellan's sell out. It happened on CBS Sunday Morning...; Tags: Jon Greer, public relations; Blog posts 2008-06-13
Reporters Turning to PR as Jobs Evaporate: If this keeps up, we may have to reclassify this Media blog as an Obituary column. Here's today's toll: The Boston Herald plans to lay off between 130 and 160 of its employees this summer. The Baltimore Sun intends to cut around 100 jobs, over half...; Tags: Professional development, David Weir, public relations, Palm Beach, journalism, Palm Inc., job; Blog posts 2008-06-26
Job-Hungry Journalists Turning to PR: There has always been a steady stream of media people making the career transition into PR. But with the serious financial and business model problems plaguing most major media, journalists who once looked down their noses at what they call "the dark side" are starting to think that things might...; Tags: Jon Greer, public relations; Blog posts 2008-06-24
Comparing the Benefits of Trained Versus Untrained Bloggers: Here's a follow-up on Monday's Catching Flack post about whether it's better or worse for PR that bloggers are now being offered journalism training from the Society of Professional Journalists. The vote so far on the poll: 14 for trained bloggers, 3 for untrained. I was glad...; Tags: Public relations, Quality, Jon Greer, benefit; Blog posts 2008-06-20
UK Film, Television and Video: Overview 2003: This paper elaborates on Film Production and details about the film industry. The advent of interactive multimedia devices such as the internet, and the mobile phone has meant that the art of mass manipulation in the entertainment industry has rarely reached such sophisticated levels. Hyping up products, whether they are...; Tags: TVs, British Film Institute, public relations, TV, marketing, mobile phone, multimedia, industry, mobile, phone, video, Internet; White papers
Use Equity To Get Aligned With Service Providers: Instead of being paid in cash for services they provided to entrepreneurs, some professionals are sometimes willing to take some of their fees in the form of equity. Lawyers, accountants, marketing and public relations professionals, and management consultants are the most likely to agree to an equity stake. But even...; Tags: Financial services, Investment, American Express Co., equity, consultant, public relations, marketing, supplier, financial; White papers
PR Coups and Capers: Major Hits and Flops in Public Relations: Taco Bell was right on target when the Russian space station Mir dropped from the sky. The company scored a media coup by setting up a bulls-eye in the Pacific Ocean with the Taco Bell logo dead center, offering a free taco for each and every American if Mir should...; Tags: TVs, TV & Home Theater, public relations, network television, TV, photograph, network; White papers
Thinking About a Public Relations Career?: Start by Building on the Basics: Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline. Yet, some public relations people manage to go through their entire career without a firm grasp of what public...; Tags: public relations, career; White papers
Ethical Public Relations: Not an Oxymoron - The PR Desk Can Be a Company's Conscience.: The Public Relations department is frequently the ethical heart of an organization. Internal and external PR communications control of the flow of good and bad news to the staff and community. The PR team copes with company crises. PR pros sit at the elbows of top officers drafting a company's...; Tags: public relations, vision, strategy; White papers
The New Rules for Public Relations: Changing Strategies for Challenging Times: During the boom years, high-level public relations representation was highly sought after by companies of all sizes. When the economic downturn hit and executives toiled with last-straw strategies and tactics for identifying hidden profit opportunities, public relations professionals saw their share of pink slips. Now, as the economy continues to...; Tags: public relations, strategy; White papers
Park Street Capital: Park Street Capital spun out of Tucker Anthony, the early leader in private equity investing nationwide. As one of Boston's most storied investment institutions readied itself to close shop after more than a century of success, a small group of its core investment staff prepared to take on a new...; Tags: restraint, public relations, SEC, private equity, leader; Case studies
Why 'Elevator Pitches' Help Win Customers: If you ask everyone who works at your company to tell about the business, how many different answers do you think you would hear? You would hear about as many different stories as you have employees. That's unfortunate because your employees could be your best public relations machine. They are...; Tags: Microsoft Corp., public relations, supplier; White papers