Dell's $760 million advertising account has inspired a holding-company war. Omnicom Group, Interpublic Group of Cos., WPP Group, Publicis Groupe and Havas are all creating special marketing-services teams in order to consolidate the account within t Dell's $760 million advertising account has inspired a ...
Publicis Groupe says digital work now kicks in about 15% of revenue. WPP Group says it gets 9% of revenue from digital. Omnicom Group won't even offer a guess on its digital dollars. Says Omnicom CFO Randy Weisenburger: "We just don't have a way Publicis Groupe...
It was a 100-year old agency that lately dreamed up Yetis to personify out-of-control lenders for Capital One. It was the brains behind Charmin's Mr. Whipple It's been rolled by Publicis Groupe. It was a 100-year old agency that lately dreamed up Yetis to personify out-of-control lenders for Capital...
Linda Kovarik to executive planning director, Japan, Beacon Communications, a joint venture between Publicis Groupe and Dentsu, Tokyo, from regional planning director, Procter & Gamble Co., Asia/Pacific, Publicis' Leo Burnett Worldwide, Hong Kong Linda Kovarik to executive planning director, Japan, Beacon Communications, a joint venture...
NBC Universal Television Group spread its $140 million media buying and planning business between independent agency Horizon Media, New York, and Publicis Groupe's Fallon, Minneapolis, said executives familiar with the matter. The decision, which inc NBC Universal Television Group spread its $140 million media buying ...
[New York] Global advertising expenditures are expected to increase 5.9% to $427 billion in 2006 compared to 2005's $403 billion total, according to an analysis by Publicis Groupe's ZenithOptimedia. Of that, Internet spending will increase 23.6% to $ [New York] Global advertising expenditures are expected to...
BMW of North America selected eight agencies to participate in the next stage of the automaker's review to handle brand creative duties for its account valued at $70 million. A BMW spokeswoman said that after reviewing request-for-proposal informatio BMW of North America selected eight agencies to...
NEW YORK -- General Motors has selected Publicis Groupe's Starcom MediaVest, for its $3.2 billion domestic media business following a review, the client confirmed. NEW YORK -- General Motors has selected Publicis Groupe's Starcom MediaVest, for its $3.2 billion domestic media business ...
NEW YORK -- General Motors has selected Publicis Groupe's Starcom MediaVest, for its $3.2 billion domestic media business following a review, the client confirmed. NEW YORK -- General Motors has selected Publicis Groupe's Starcom MediaVest, for its $3.2 billion domestic media business ...
[new york] Publicis Groupe's Saatchi & Saatchi here will defend its estimated $90 million creative account for the Greater New York Toyota Dealers Association against six challengers, all New York-based: Omnicom Group's DDB Worldwide; DeVito Verd [new york] Publicis Groupe's Saatchi & Saatchi here will ...
A root is shown pushing through the soil and blooming into a deep red daisy, followed by the tagline ``Brilliant,'' in new work from Publicis Groupe's Leo Burnett, Chicago, to introduce ... A root is shown pushing through the soil and blooming into a deep ...
AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, Wing Latino Group and MediaCom, all New York; Grey, Toronto. Publicis Groupe's Bromley Communications, San Antonio; Leo Burnett USA and Burrell Communications Group, both Chicago; Leo Burnet AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, Wing Latino...
Byline: from advertising age, a crain publication Procter & Gamble's $52 billion acquisition of Gillette Co. will create big opportunities and risks for a series of advertising agencies and holding companies. Gillette holding companies WPP Grou Byline: from advertising age, a crain publication ...
The U.S. Postal Service kicks off its holiday campaign on Thanksgiving Day with some of its final ads from Publicis Groupe's Leo Burnett USA. ... The U.S. Postal Service kicks off its holiday campaign on Thanksgiving Day with some of its final ads from Publicis Groupe's...
Georgia-Pacific Corp., the world's largest marketer of bath tissue and paper towels, will consolidate its $75 million media buying business at Publicis Groupe's Zenith Media, New York, according to executives familiar with the matter. An announcement Georgia-Pacific Corp., the world's largest marketer of bath tissue...
Publicis Groupe's Fallon, Minneapolis, tapped "Ice Age'' animator Peter de Seve to launch BMW of North America's 2004 X5 sport utility vehicle. ... Publicis Groupe's Fallon, Minneapolis, tapped "Ice Age'' animator Peter de Seve to launch BMW of North America's 2004 X5 sport utility vehicle....
Publicis Groupe's Leo Burnett USA, Chicago, will be the agency of record for Song, the new low-fare airline introduced Jan. 29 by Delta Air Lines as a cost-conscious competitor to JetBlue, Southwest and AirTran, executives at the agency and Delta Air Publicis Groupe's Leo Burnett USA,...
NIKON has pruned the list of contenders for its estimated $17 million-plus account to six agencies. The finalists: HAVAS' ARNOLD and EURO RSCG MVBMS; OMNICOM's BBDO WORLDWIDE and DDB WORLDWIDE; and ... NIKON has pruned the list of contenders for its estimated $17 ...
Via ClickZ, Publicis Groupe announced that Phonevalley, its mobile marketing agency, will expand into the United States. Phonevalley is already active within the European market, and recently expanded to Asia. Phonevalley, which Publicis acquired last September, counts Universal, Samsung, and Sony BMG among its clients. Publicis intends to use Phonevalley's...
