Social Networking Resources on BNET
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123 Resources for

Social Networking

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Otis Chandler: Literary Networking
Otis Chandler is the founder of Goodreads.com, a social networking site for book lovers. Chandler talks about the benefits of his site above others that feature similar content and his own personal experiences with Goodreads.com.
Tags: social networking, benefit, network
Videos 2008-04-24
MySpace to Let Users Share Profile Across the Net
By Kenneth Li NEW YORK (Reuters) - News Corp's (NWSa) MySpace social network will let users choose to share their public profile information, such as pictures, videos, and text, across the Web to spread its service beyond its own borders. At launch, the...
Tags: MySpace, Facebook, Rupert Murdoch, social networking, Fox Interactive Media, online auction, San Francisco, News Corp., Skype Technologies S.A., eBay Inc., network, developer, blog, cable television, Thomson Reuters Corp., partnership, IM, cable, team, Internet, TV, Web
News items 2008-05-08
Facebook at Work: What are the Legal Risks?
The legal risks associated with using social networking sites, like Facebook, at work are becoming a growing concern for many employers. With Australia having the fifth-largest number of Facebook users worldwide, the Web site is opening up a plethora of potential legal risks for companies who allow their employees to...
Tags: Facebook, Employee, Social Networking, Internet, Networking, Online Communications, Marketing, Advertising & Promotion, Campbell Fisher
Blog posts 2008-04-22
How Social Media Enables Business | Useful Commute Podcast
In this podcast, social media expert and LinkedIn community evangelist Mario Sundar discusses what sites are getting the most buzz and how companies can use social networking sites -- such as Facebook, LinkedIn, and Twitter -- to connect with their customer base. For more ways companies can use social networking:...
Tags: Podcasts, BNET staff, social networking, social media
Blog posts 2008-04-21
Why Facebook and MySpace Stink for Ads
I wrote yesterday about the always-declining print ad pages and urged ad firms and clients to investigate online alternatives, but not every Internet outlet is optimal. Today there was a very smart article by Michael Estrin over at at iMedia, "Are advertisers killing Facebook?", which turned a skeptical eye...
Tags: Facebook, Advertisement, Network, MySpace, Advertiser, Social Networking, Online Communications, Marketing, Advertising & Promotion, Jake Swearingen
Blog posts 2008-04-16
CW Pulls "Gossip Girl" From Web, and Ratings Suffer
The season premiere of Gossip Girl -- the incredibly popular CW program that the current cover of New York Magazine calls the "Greatest. Show. Ever." -- debuted this week to slightly lower numbers than its previous season, with 2.44 million viewers as opposed to 2.5 million. It's significant because of...
Tags: Web, Network, Toad Stool, Channel Management, Social Networking, Blogging, Networking, Marketing, Online Communications, Advertising & Promotion, Internet, Carlos Bergfeld
Blog posts 2008-04-25
Webcast: Innovating Around Social Search
Yahoo's Chief Information Officer, Lars Rabbe, works in a competitive and rapidly-changing market where new ideas can affect millions of users. His current challenge: innovating around Web 2.0 and social networking. Rabbe speaks with ZDNet editor in chief Dan Farber in a CIO Vision Series interview and describes how his...
Tags: Strategy, ZDNet, social search, Web 2.0, social networking, vision, Webcast, Web, network
Webcasts
Friendster Scales-Out With MySQL Network: Social Networking Site Handles Over One Billion Database Queries Per Day
Helping 17 million people stay in touch with their friends and make new connections with others is a big job. However, as the largest social networking site on the Web, Friendster is up to the task - even with 60 million page-views each day. To manage such a large (and...
Tags: Databases, MySQL AB, Friendster Inc., MySQL, social networking, database, scalability, network, job, Web
Case studies
Using Social Networking For Business
Online social networking is the newest weapon to get more customers. The Internet research company Compete found that two out of every three people using the Web visited a social networking site. These websites have had a 109 percent growth since 2004 and seem to show no signs of stopping,...
Tags: Web site development, American Express Co., social networking, Web site, sales, network, Web, Internet
White papers
Microsoft Technologies Help MySpace Stay Ahead of Skyrocketing Growth
The numbers are astonishing: MySpace has the second-highest traffic of all sites on the Web, with an estimated 38 million unique visits per month. More than 65 million registered members use the site to connect with friends, listen to music, share pictures and video, and write in their blogs -...
Tags: Microsoft Corp., MySpace, social networking, blog, desktop, video, operating system, network, Web
Case studies
HP Technology Keeps Teligence Customers Chatting
Profitable and growing fast, Teligence provides the telecommunications network and custom software for telephone social networking services including Livelinks, Tango Personals, Vibeline and Fonochat. The biggest challenges the company was facing was managing growth and maintaining a high level of network uptime. Extremely reliable HP technology on the back end...
Tags: Blade servers, Utility computing, Servers, Hewlett-Packard Co., blade server, telecommunications, network, phone, server, software
Case studies
Maximizing The Spread Of Influence Through A Social Network
Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technological innovations, the sudden and widespread adoption of various strategies in game-theoretic settings, and the effects of "Word of mouth" in the...
Tags: Cornell University, social networking, network, collaboration, strategy
White papers
Bell Globemedia Interactive
Bell Globemedia Interactive differentiates itself from its competition by delivering the most compelling content available. Its biggest challenge was to connect customers to the information they seek in as few clicks as possible. Specifically, the content needs to be intuitively organized. This challenge was complicated by the fact that traffic...
Tags: Web technology, Bell Globemedia, Interactive, Verity Inc., social networking, portal, Web site, Web, network
Case studies
Big Media Reconsiders Role on the Net
News Corp and Time Warner Inc's willingness to make a deal with Yahoo Inc is seen as a tacit admission that big media empires will not go it alone on the internet any more.Even if they lose Yahoo to Microsoft Corp - as widely expected on Wall Street -...
Tags: Google Inc., Time Warner Inc., Advertisement, America Online Inc., Yahoo! Inc., Media, Analyst, MySpace, Internet, Social Networking, Online Communications, Marketing, Advertising & Promotion
News items 2008-04-16
Wendy Borow-Johnson: Niche Networks
Wendy Borow-Johnson is a leader in Internet marketing and advertising and President of BOOMj, a social networking and e-commerce site that caters to adults over 40. Ms. Borow-Johnson talks about BOOMj's multi-faced structure and different ways she works to broaden the site's audience base.
Tags: Internet marketing, social networking, leader, e-business, network, advertisement, Internet
Videos 2008-03-20
Adobe Debuts Free, Online Version of Photoshop
Adobe introduced a free, online version of its popular Photoshop software Thursday. It's an interesting experiment to take one of its flagship programs and apply it to a business model that is becoming more popular online: let users use a limited version of it for free all they want, or...
Tags: Kevin Kelleher, Adobe Systems Inc., Adobe PhotoShop, Picnik
Blog posts 2008-03-28
Kickstarting Your Corporate Social Revolution
Every revolution needs a revolutionary. Have you identified the Mohandas Gandhi, Nelson Mandela, or Che Guevara who is going to lead your corporate social revolution? This is the effort to forge new, interactive engagements with both your customers and employees using social technologies such as blogs,...
Tags: Blogging, Sean Silverthorne, Charlene Li, strategy
Blog posts 2008-03-25
Victory for Mixi's Users in IP Dispute
As reported here last week, Japan's huge social networking site, Mixi, had announced plans to assert its control over its users' intellectual property rights. But, after a broad rebellion by Mixi users, the company has backtracked. Today, the company has a new announcement on the site that...
Tags: Intellectual property, David Weir, IP, Mixi
Blog posts 2008-03-19
Mixi IP Fight: Who Owns Social Media Content?
Over the past week, a battle has been raging inside Mixi, Japan's giant social networking site (SNS), over who controls the intellectual property rights of its user-generated content. Mixi has over 13 million users who post on everything from shopping tips and relationship advice to political discussions...
Tags: Social networking, Intellectual property, Investment, social media, David Weir, Mixi IP
Blog posts 2008-03-12
Stephen Stokols: Real-Time Video Networking
Stephen Stokols is CEO of WooMe, an Internet introduction platform where people meet in speed sessions via real-time video. To launch his site, Stokols had new technology developed, which is now regarded as the highest quality real-time video technology on the Internet. Stokols talks about his experiences in developing, funding...
Tags: Corporate communications, video, Internet, marketing
Videos 2008-03-08
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