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Steven Van Yoder

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Get Slightly Famous by Steven Van Yoder | Book Brief: The book "Get Slightly Famous" explains how you can differentiate yourself from your competitors by becoming a mini-celebrity. Author Steven Van Yoder shows how you can make yourself an indispensable resource to potential clients and customers by offering thought leaderships and in doing so attract more business...; Tags: leadership; Videos 2008-04-09
Thought Leadership Marketing: Marketing used to be about "Getting in front of" prospects, delivering your pitch and making the sale. Nowadays, the Internet has permanently changed the way people and companies find and evaluate products and services. Consumers now find companies through their own efforts, often through a search engine. Moreover, buyers increasingly...; Tags: Marketing research, marketing, search engine, Internet; White papers 2007-09-28

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Get “Slightly” Famous! — How to Become a Celebrity in Your Field: Some business owners seem able to attract clients and customers by magic. Their marketing seems effortless. They may not have made a cold call in years, they may not spend a dime on advertising, yet somehow they're regularly featured in newspapers and magazines, and get invited to speak at conferences....; Articles 2004-01-01
Latest board challenge recruiting CFOs: more and more companies are interested in outside CFOs as directors, often for audit committees. But landing them can be hard, and board service often requires new skills from CFOs themselves: Recently, a group of senior financial executives from large organizations in the public and private sectors came together in a roundtable setting at the Longview Solutions User's Group, held at Lake Louise, Canada. The topic: the evolving role of the CFO and the pressures on the finance function today. In...; Articles 2003-10-01
The Miami Herald Business Book Review Column.: By Richard Pachter, The Miami Herald Knight Ridder/Tribune Business News Sep. 22--GET SLIGHTLY FAMOUS: Become a Celebrity in Your Field and Attract More Business with Less Effort. Steven Van Yoder. Bay Tree Publishing. 288 pages. $16.95. If...; Articles 2003-09-22

Position your business as the best solution: Get Slightly Famous is the title of a new book by Steven Van Yoder which offers "real world marketing strategies" for small business owners such as: Target the best prospects - even if it means altering your products or services to fit their needs; Develop a unique marketing niche -...; Articles 2003-07-01
Venture funding gets less venturesome: it's become very difficult to get capital for start-up enterprises, no matter how promising their ideas. Venture firms are directing their money toward more proven entities. (Venture Capital).: Venture capital isn't what it used to be. The once-lush supply of VC funding that propelled biotech, high-tech and telecommunications firms to prominence in the late 1990s has dried up on a worldwide scale. Venture capitalists have become increasingly selective as they now face longer investment cycles, declines in company...; Articles 2003-03-01
The brand imperative: The wine industry has never been more competitive. But while the emergence of so many options on America's wine shelves bodes well for consumers, it's the opposite for wineries with limited marketing budgets trying to get noticed while building a loyal following of consumers who regularly buy their products. What's...; Articles 2002-11-01
Stump the slump: A recession is only as barren and lifeless as you make it. Work the downturn, and watch as your new business takes off - Be your Own Boss: WHO IN THEIR RIGHT MIND would want to start a business during a recession? Hey, it's not as crazy as you might think. Many entrepreneurs know that hidden among the recent deluge of stories of crashing revenues, lost contracts and layoffs are myriad opportunities. And they're determined to mine them....; Articles 2002-02-01
Coping with the Graying Workforce. (Human Resources): The post-World War II generation has profoundly shaped modern America on many political, social and economic fronts. As the so-called Baby Boom generation enters its golden years, it will continue to wield tremendous impact, this time because of potentially costly workplace issues that need to be addressed by America's employers....; Articles 2002-01-01
A.I.: Thinking Computers And Claims Processing: New artificial intelligence and predictive technologies are fast becoming the solutions for real-time medical claims analysis and for managing immense amounts of data more efficiently. The health care industry was recently awarded a dubious distinction: it has the highest administrative costs of any industry. A recent study by...; Articles 2001-09-16
BEWARE THE COMING CORPORATE BACKLASH.(public accountability: Monsanto, and other firms): A FEW YEARS AGO, MONSANTO CO. HAD THE FUTURE in its pocket. The vast life-sciences company promised a revolution in agriculture so profound it would eliminate age-old obstacles to increasing the quality and quantity of the world's food supply. The spread of its genetically modified seeds...; Articles 2001-04-02
Beware the coming corporate backlash: Van Yoder, Steven Industry Week 04-02-2001 Beware the coming corporate backlashByline: Van Yoder, StevenVolume: 250Number: 5ISSN: 00390895Publication Date: 04-02-2001Page: 38Type: PeriodicalLanguage: EnglishAMERICANS FEEL CORPORATIONS HAVE TOO MUCH POWER. TO STEER CLEAR OF TROUBLE, COMPANIES NEED TO HEADNOTELISTEN CLOSELY TO STAKEHOLDERS AND THE MARKETPLACE. FEW YEARS AGO, MONSANTO CO. HAD THE...; Articles 2001-04-02
Into the Limelight - Industry Trend or Event: Rise above competition by becoming a celebrity in your field MORE THAN 22 MILLION U.S. HOME-BASED businesses vie for attention from an increasingly discriminating marketplace. But you can gain an edge over the competition by making yourself known as the expert in your field. Cultivating yourself...; Articles 2001-02-01
Out of the Zone - Industry Trend or Event: Find out how to avoid becoming a home office outlaw WORKING AT HOME IS BIG BUSINESS. THE U.S. Small Business Administration SBA estimates that home businesses account for more than 50 percent of all U.S. firms, and generate more than 10 percent of the nation's revenue. And of...; Articles 2000-12-01
Show Me the Money - Editorial: Find the cash you need to grow your business RAISING CAPITAL FOR A SMALL BUSINESS is a challenge that Robert Luster knows firsthand. When the San Francisco native launched a home-based construction company in 1990, he was $40,000 in debt with a failed partnership behind him. Unable to...; Articles 2000-11-01
I'll Trade You… - Internet/Web/Online Service Information: Bartering: A new take on an age-old practice In the beginning, there was barter, the cashless trading of goods and services. A farmer traded corn with a neighbor, who, in turn, performed a service (perhaps thatching the farmer's roof). But things--and times--have changed. Although barter fell...; Articles 2000-09-01
Accommodating The Older Worker: Baby boomers are swelling the ranks of the employed, potentially impacting workplace injuries. Employers have to address these issues now to keep workers' comp costs under control. The post-World War II baby boom generation has had a profound effect on America. The sheer number of people in this...; Articles 2000-08-01
Thirst for success: Van Yoder, Steven Industry Week 05-15-2000 Thirst for successByline: Van Yoder, StevenVolume: 249Number: 10ISSN: 00390895Publication Date: 05-15-2000Page: 34Type: PeriodicalLanguage: EnglishIMAGE PHOTOGRAPHPROSPERITY IN THE U.S. MAKES tT EASY TO FORGET THAT ELSEwhere business must navigate much choppier waters. In Latin America, for example, a region beset with currency crashes, political upheaval,...; Articles 2000-05-15
Thirst for Success.(Panamco management)(Company Profile): Panamco, the giant bottler and distributor, thrives despite erratic markets. PROSPERITY IN THE U.S. MAKES IT EASY TO FORGET THAT ELSE-where business must navigate much choppier waters. In Latin America, for example, a region beset with currency crashes, political upheaval, and ...; Articles 2000-05-15

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