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Story

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The Power of Storytelling and the Decline of the Mainstream Media: I've now had a chance to reflect on the Bulldog Reporter 2008 Media Relations Summit held earlier this week, and I wanted to share a couple of thoughts. First off, a shout-out to all the terrific folks I met at the conference and to anyone discovering this...; Tags: Jon Greer, public relations, Storytelling; Blog posts 2008-04-11
Steve Yoder Explains How to Be a Good Wall Street Journal Source: I had the pleasure of serving on a PRSA Silicon Valley Media Training panel last Friday with Steve Yoder, San Francisco bureau chief of the The Wall Street Journal. Steve was very generous with his time and shared many tips and strategies for doing a better job working with the...; Tags: Jon Greer, Steve Yoder; Blog posts 2008-03-31
Customer Reference Story: This template showcases a compelling success story that's directly related to the sales leads you're pursuing.; Tags: Sales strategy, Sales force management, Microsoft Corp., sales; Tools & templates
Disgrace at the L.A. Times, Courtesy of The Smoking Gun: Once an elite, respected newspaper, the Los Angeles Times is now simply the latest old media company brought to its knees and humiliated by a far younger and less honored online service, The Smoking Gun. Unless you've spent the past 48 hours in a cave at Tora...; Tags: Web, Story, Channel Management, Marketing, David Weir; Blog posts 2008-03-27
Disgrace at the L.A. Times, Courtesy of The Smoking Gun: Once an elite, respected newspaper, the Los Angeles Times is now simply the latest old media company brought to its knees and humiliated by a far younger and less honored online service, The Smoking Gun. Unless you've spent the past 48 hours in a cave at Tora...; Tags: Channel management, Advertising & Promotion, David Weir, Web, Smoking Gun, L.A. Times; Blog posts 2008-03-27

How to Win Favour and Influence Staff: Would you like to know the secret to being more successful when you try to hire a new staff member; go for a budget increase or move an intractable employee? It's something that I learned in a coaching workshop on becoming a better speaker. While you most likely won't have...; Tags: Story, Sales Strategy, Sales Force Management, Sales Tools, Sales, Debbie Mayo-Smith; Blog posts 2008-01-25
Verizon Gets it on File-sharing: Blender magazine recently named the killing of Napster by the major labels the Biggest Record Company Screw-Up of All Time. While that's hardly news, it is interesting that the title was bestowed in a time when there is evidence that, seven years after Napster was squashed, big corporations are finally...; Tags: Peer to peer (P2P), Internet service providers (ISPs), Kevin Kelleher, P2P, file-sharing, Internet Service Provider, Verizon Communications Inc.; Blog posts 2008-03-17
The Cautionary Tale of GMnext: General Motors has enough problems that it didn't need another one. But in an effort to do something good -- jump into the social media world with its ambitious GMnext site -- it created some new problems for itself. The story is a cautionary tale for marketers seeking to harness...; Tags: Jon Greer, General Motors Corp., social media, GMnext; Blog posts 2008-02-20
Procrastination Can Save Your Life: Procrastination is the single biggest factor causing people to fall behind in their work, miss deadlines, and turn in shoddy efforts. This paper explains how procrastination can save life with the help of a story. Just a silly, maybe funny story. It can be disgusting or hilarious, depending on your...; Tags: Life, Story, Buzzle.com, Procrastination; White papers 2008-02-02
The Donald Trump School of PR: Here's a quiz: an unfavorable story about your business appears in a major metropolitan newspaper. You should: A) Phone the writer, call him names and threaten to sue him. B) Analyze the article, note any inaccuracies and seek corrections and possibly a follow-up article....; Tags: Jon Greer, Trump University, David Lazarus, public relations; Blog posts 2007-12-18
Are Embargoes a Thing of the Past?: I didn't like embargoes when I was a reporter, but as a PR person, I became a big fan. They were a good way to get a little more excitement into a story, a little more exclusivity, without giving one and only one media outlet an "exclusive." They allowed...; Tags: Public relations, Blogging, Jon Greer, embargo; Blog posts 2007-12-11
African Story Telling And Sales: This presentation explains African story telling and sales.; Tags: Sales strategy, Sales force management, sales; Presentations 2007-10-01
John Deere and Farmers Team Up to Harvest Wind: Farmers have always been vulnerable to weather and price fluctuations, and John Deere has been supplying them heavy equipment since there was heavy equipment to supply. Now farmers' desire for stable income and access to open land and Deere's financial clout and expertise with large machinery are combining to...; Tags: Telecom & Utilities, Operational accounting, Jessica Stillman, farmer, Deere; Blog posts 2007-09-05
AT&T Acts to Save Trees, Headaches: If you have an iPhone, yesterday you received this text from AT&T: "We are simplifying your paper bill, removing itemized detail. To view all detail go to att.com/mywireless. Still need full paper bill? Call 611." What's the deal? The NY Times reports that AT&T was providing bills...; Tags: Jessica Stillman, AT&T Corp.; Blog posts 2007-08-24
Why Your Company Does NOT Deserve Business Press: Many vendors reach a point where they look beyond the industry / trade press publicity they're getting and say 'that's nice ... but we deserve business press.' [The implication that business press is 'better' is certainly questionable ... and I'll talk later about recognizing when your PR has become more...; Tags: Travis Van; Blog posts 2007-09-04
Top Public Sector Innovators: Changing the world through government, education, and healthcare and life sciences: View this interactive PDF to find dozens of short, real-life stories of challenges met--and transcended--through fresh thinking and the creative application of state-of-the-art information technology (IT). These stories are grouped together by the three main segments of the public sector, but you should browse outside your own industry to see...; Tags: Vertical industries, HEALTHCARE, IBM Corp., life science, Adobe PDF, health care, industry, information technology; Case studies 2006-12-01
The Best of Business Travel: A Jet Fighter, a Spitter, and A Missing Seal: We asked BNET readers to share their worst travel stories, and they didn't disappoint. From problematic passengers to airline annoyances to scary situations, business travelers have seen it all. We've highlighted three stories in this collection: one flight that had a special escort, one passenger who had poor social skills,...; Tags: BNET; Download resources 2005-05-26
Communicating With Stories: They're faster than a bulleted list, more powerful than a logical argument, and capable of spanning multiple audiences in a single telling. They're stories. Stories enable us to communicate clearly and concisely about the kinds of issues that have depth and breadth, subtlety and color, time and texture. This paper...; Tags: Forum Corp.; White papers 2005-03-23
Meta-mail: A Medium for Meaning: First story: My inbox is overflowing. I have 3158 messages in it, dating back to the last general cleanup, January 2004. I know that I can find them, even with Eudora's relatively slow search. But I want to know more: Which ones of the 3158 new ones should I be...; Tags: Operational planning, PRODUCTIVITY, business process, Sarbanes-Oxley Act, audit, tool, team; White papers 2004-06-01
The Real Value in Setting the Right Price: This article presents the news story of Glaxo, which made a deal by pricing Zantac, its new ulcer treatment, at a whopping premium to SmithKline Bechman's Tagamet. The story illustrates points that the price customers are willing to pay for goods and services has little to do with what they...; Tags: Zilliant, manufacturing, pricing strategy, product development, patient; White papers 2003-09-11