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Stuart Skorman

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Useful Commute: Confessions of a Serial Entrepreneur: Stuart Skorman is a self-proclaimed "serial entrepreneur," who founded four innovative companies: Elephant Pharmacy, HungryMinds.com, Reel.com and Empire Video. In this episode of the Useful Commute, Skorman explains his obsession with start-ups and shares his hard-won lessons. Length: 00:07:43 by BNET staff; Tags: Entrepreneurship, BNET staff, Stuart Skorman, Useful Commute; Blog posts 2007-07-18
Confessions of a Serial Entrepreneur by Stuart Skorman |Book Brief: In "Confessions of a Serial Entrepreneur," Stuart Skorman recounts the ups and downs of his high-stakes career. Skorman launched the online video store Reel.com in 1997 and sold it three years later for $100 million — but his online learning site Hungryminds.com bombed. More recently he made a come back...; Tags: Entrepreneurship, entrepreneur, online learning, online video, career, video, game; Videos 2007-10-24

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Elephant Pharm CEO sees expansion ahead: Blanca Torres,, Years before Kathi Lentzsch joined Elephant Pharm, founder Stuart Skorman had tried recruiting her to work for the company several times., She finally agreed when Skorman decided to replace himself as chief executive., Just befor... [missing text] Q: Why do you think Elephant Pharm could...; Articles 2007-07-29
When you've an itch for business: EVER thought of starting your own business? Or being a `serial entrepreneur', doing all kinds of jobs? Though the idea of running one's own business may seem exciting, there are many potential pitfalls to watch out for. And the idea of losing one's hard-earned capital is not exactly pleasant. ...; Articles 2007-04-01
Revenge of the movie buff.(Reel.com Inc. plans new business): By Stuart Skorman, retailer/author In the '80s, my video rental chain, Empire Video , had the highest-volume stores in the country because we focused on picky, hard-to-please movie buffs. Later, this movie-buff niche strategy would be the secret to my success...; Articles 2007-02-26

Elephant Pharmacy names executives.(Kathi Lentzsch, Jack Murphy)(appointments)(three retail outlets to be opened in this year): BERKELEY, Calif. -- As it looks to expand beyond its single store here, Elephant Pharmacy has named two new executives to run the company. Kathi Lentzsch, a 20-year retailing veteran, replaces Elephant founder and chairman Stuart Skorman as chief executive officer of the...; Articles 2005-08-15
Elephant's Skorman pushes the envelope.(My Turn): Amid all the happenings crowding in on each other in this hectic chain drug year, a case could be made that the No. 1 story has been the success of an independent drug store, Elephant Pharmacy of Berkeley, Calif., and of its entrepreneurial proprietor, the redoubtable Stuart...; Articles 2004-12-20
Elephant adds impulse sales, traffic with DVD-rental department: Every smart retailer knows that business growth depends on identifying a consumer need and then filling it. For Elephant Pharmacy, an independent drug store in Berkeley, Calif., the consumer need is DVD rentals. Elephant founder and chief executive officer Stuart Skorman felt that video outlets underserved the East...; Articles 2004-06-21
Yoga with a prescription; Holistic health.(Skorman creates baby boomer friendly holistic pharmacies called Elephant): A revolution in the pharmacy business? WHAT happens to groovy, outraged, pierced but ageing radicals as they get creaky and discover that holistic health is more interesting than Che Guevara? Stuart Skorman, an entrepreneur in Berkeley, California, realised this screamed for...; Articles 2004-02-07
Elephant Pharmacy, which is celebrating its first anniversary, melds elements of a health food store and education center with a traditional drug store.(Brief Article): Elephant Pharmacy, which is celebrating its first anniversary, melds elements of a health food store and education center with a traditional drug store. Founder Stuart Skorman credits the Berkeley, Calif., outlet's success to the variety of professionals who staff it...; Articles 2003-11-24
For Elephant Pharmacy's Skorman 'retailing is theater'. (Stuart Skorman).(My Turn)(Company Profile): If you have a few minutes to kill, don't spend them with Stuart Skorman. The 54-year-old entrepreneur-cum-drug store retailer takes longer than that to tell you his name--much longer to tell you who he is and what he's done. In other words, he has lots to say....; Articles 2003-11-10
Elephant to hold in-store yoga - Regional Report: BERKELEY, Calif. -- As part of a holiday-oriented, one-day event, yoga teachers from many of the Bay area's best-known studios will demonstrate different poses and styles of yoga at Elephant pharmacy here. The Nov. 19 event and the reception that follows are free to the public, and 10...; Articles 2003-11-03
Elephant's concepts cater to clientele - News: BERKELEY, Calif. -- Elephant Pharmacy, which opened here almost one year ago, is slowly filling into its big-box 13,000-square-foot frame, as evidenced by a steady increase in both foot traffic and prescription base. And the chain has latched on to some retail excitement that fits well within the...; Articles 2003-10-06
Elephant to host in-store classes - Regional Report - Elephant Pharmacy - Brief Article: BERKELEY, Calif. -- Elephant Pharmacy announced the official launch of its in-store education programs. The classes are taught by a diverse group of East Bay health practitioners who will present a variety of approaches to health and wellness, the chain reported. "We believe that our customers are busy...; Articles 2003-03-03
Elephant Pharmacy Launches In-Store Education Programs to Help Fill the Void in Healthcare; New Berkeley Pharmacy Hosting 200 Free Classes during the Month of March: Business Editors/Health/Medical Writers BERKELEY, Calif.--BUSINESS WIRE--Feb. 20, 2003 Elephant Pharmacy announces the official launch of its in-store education programs. The classes are taught by a diverse group of East Bay health practitioners, from herbalists to MDs, who will present a variety of approaches to health and...; Articles 2003-02-20
FEATURE/Oooh La La, Elephant in Heat Runs Rampant in Berkeley, California; Elephant Pharmacy Announces Best-Selling Products for a Healthy, Safe, And Sensual Valentine's Day: Business Editors/Feature Editors FEATURE... BERKELEY, Calif.--BUSINESS WIRE--Feb. 6, 2003 Elephant Pharmacy, a new breed of pharmacy located in Berkeley's "Gourmet Ghetto," announces its hottest sellers for Valentine's Day 2003. Popular items include romance-enhancing aromatherapy products, sexual prowess-increasing herbs, sensually scented candles, and fresh organic...; Articles 2003-02-06
Fledgling drug chain makes debut.(Elephant Pharmacy)(Brief Article): BERKELEY, Calif. -- The first of what executives hope will become a chain of drugstores combining traditional prescription services and herbal pharmacy opened here late last month. Called Elephant Pharmacy, the store is aimed at baby boomers and others who want alternatives...; Articles 2002-12-16
Q&A: Stuart Skorman, Elephant Pharmacy - Interview: Elephant Pharmacy opened the doors to its flagship store late East month in Berkeley, Calif., combining natural health and traditional pharmacy in a large-box format. Elephant's 13,000-square-foot store features a full-service herbal pharmacy directly adjacent to a prescription pharmacy. The store also offers an assortment of lifestyle products...; Articles 2002-12-16
Contra Costa Times, Walnut Creek, Calif., Business Leader Profile.: By Jessica Guynn, Contra Costa Times, Walnut Creek, Calif. Knight Ridder/Tribune Business News Dec. 15--He has played high-stakes professional poker, driven a cab, managed a blues band, traded commodity futures on Wall Street. But Stuart Skorman's true career path really began...; Articles 2002-12-15
Elephant Pharmacy Aims to Satisfy Frustrated Consumers With a New Approach to Service and Selection; Founders Vow to Revolutionize Pharmacy Shopping With Flagship Store: Business Editors & Health/Medical Writers BERKELEY, Calif.--BUSINESS WIRE--Nov. 14, 2002 Elephant Pharmacy, a groundbreaking retail concept that features a full-service herbal pharmacy along side a world-class prescription pharmacy under one roof, will open its doors in Berkeley later this month. The store also includes...; Articles 2002-11-14

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