Susan Kuchinskas

BNET Resources

• sort by:
• Relevance
• Date
• Popularity

Learning from Web 2.0 (Without the Web)

You don't need any technical expertise — or even a computer — to find success using the ideas that have spurred the development of the Internet's next wave. Mashups In the Web 2.0 world, mashups combine two data sources or services to create a...

Tags: Collaboration, Channel management, Susan Kuchinskas, NetFlix Inc., mashup, syndication, Web 2.0, Craigslist, personalization, Flickr, DVD, ordering system, RSS, food, online photo, movie, data source, blog, sales, Web, RSS feed, real estate, strategy, Google Inc., mobile device

Articles 2007-05-15

A Beginner's Guide to Web 2.0 Tools for Business

No matter what you do for a living, chances are there's already a Web 2.0 service that can make you more effective in the workplace. Finance Spreadsheets and other essential tools for finance professionals are moving on to the Web, and as they do, they're...

Tags: Web, Collaboration, Tool, CRM, Google Docs And Spreadsheets Google, Web 2.0, Productivity, Channel Management, Internet, Marketing, Susan Kuchinskas, technology, Software, Spreadsheet, Enterprise Software, BNET Feature

Articles 2007-05-15

Additional Resources

To flush or not to flush

For many years the federal government has advised consumers to flush unwanted meds down the toilet, presumably to keep them out of the hands of toddlers ("Water Worries," Currents, July/August 2007). Even the latest guidelines, released in February 2007, include the advice: "Flush prescription drugs down the toilet only if...

Articles 2007-11-01

Bay Area blogs flourish

SUSAN KUCHINSKAS of Berkeley started visiting Bay Area blogs two years ago to stay up to date on local events. Soon she caught the fever, creating her own blog, "Hug the Monkey," focusing on oxytocin, the so-called "love hormone," to gather research for a book she's writing. ...

Articles 2006-12-18

Victoria's Secret BEST MARKETING EVENT

Calling the Victoria's Secret Fashion Show Webcast a marketing event is putting it mildly. The February 3 screening took on a life of its own and made pop-culture history. The 1.5 million people who watched women's bodies jerkily moving inside the two-inch square video window proved that the human imagination...

Articles 2002-08-01

Online/Offline Marketing Effort Sells Earthlings - Internet game maker Abject Modernity

Abject Modernity, a Winnipeg, Canada-based games company, is unveiling Earthlings, a new game using its hybrid Web/real world marketing model. Entry to the Earthlings Web game, designed for children ages 5 to 11, is obtained through purchase at retail of a brightly-colored plastic pendant available in toy and game stores....

Articles 2001-06-01

Excite Site Pairs With TV Program - relaunch of Excite Blind Date - Brief Article

Excite@Home and Universal Worldwide Television announced the relaunch of Excite Blind Date, a onestop love shop that will promote UWT's cable TV show Blind Date, which premiered last September. The redesigned site, which originally went live last October, integrates Excite's free voicemail, e-mail, voice chat and instant messaging services, as...

Articles 2000-01-31

New Retailers, New Exec Widen Wish.com's List - Brief Article - Statistical Data Included

Gift-registry site Wish.com has implemented its distribution strategy, added new features and deepened its management team, the Campbell, Calif.-based company announced today. The company's deal with Hifi.com, a Newton, Mass., home entertainment products e-tailer, illustrates the path it will take to provide its wish-list functions to other sites...

Articles 2000-01-31

Netcentive Aids Amex With Rewards Program - American Express - Brief Article

American Express Co. today launched BlueLoot, a rewards program for users of Blue, the new consumer credit card it introduced Sept. 8. Blue has an embedded chip that's read by a smartcard reader provided free by Amex to the cardholder so users don't have to enter the credit-card number when...

Articles 2000-01-24

Sign of the Times - Brief Article

Too busy to shop? Do it on a walk. Imagine walking down the street, seeing a billboard for an intriguing product and pointing your PDA at the sign to retrieve product info and price. Better yet, imagine that you could even click and purchase, all in the time...

Articles 2000-01-24

New Softlink Tool Jazzes Up E-mail - Softlink Corp.'s inChorus Prolets - Brief Article

Softlink released an authoring tool today that lets e-mail talk-- or sing, or play music--to its recipients. Its new inChorus Prolets marketers create e-mails that include graphics, animation, voice and sound. Softlink's proprietary compression technology minimizes download time for the recipient, and the resulting e-mails can be played...

Articles 2000-01-24

Attention, Please - Internet services

Tiny apps go after eyeballs. Just when you thought there was no more ad real estate to be found, those canny technical types have scrounged up some new space. Following the lead of Real Networks, whose branded "jukeboxes" deliver steady streams of music and ads, a spate of...

Articles 2000-01-17

Used-Car Service Debuts, Revs Site for Feb. Launch - Brief Article

Consumer-to-consumer used-car marketplace BestOffer.com officially opened today, with a fully functional Web site set to go live in February. BestOffer.com's model combines e-commerce and online auctions with real-world inspections and test drives. "Right now, buying or selling a used car is a zone of pain," said Ted Simon,...

Articles 2000-01-17

Excite@Home's Inbox Increases Functionality - Brief Article

Self-styled broadband and media company Excite@Home today announced Inbox, a bundling of its free personal communications offerings. Excite Inbox also adds increased personalization and functionality to Excite Email, Excite Voicemail and Excite Fax, letting users change interface color, add icons and save info from messages into Excite Calendar. ...

Articles 2000-01-17

Programmed to Connect

This eGroups exec hopes to revitalize the concept of community. Even when Rikk Carey has been deepest into code, it's the people thing that's been the most important part of any programming project for him. Carey joined graphics workstation maker Silicon Graphics in its heyday, when...

Articles 2000-01-10

MadeToOrder.com Buys Offline Firm Harwood Co - Brief Article

Business-to-business e-commerce site MadeToOrder.com today announced the acquisition of Harwood Co., a brick-and-mortar advertising specialty distributor. MadeToOrder.com bought the Oakland, Calif.-based company, which had 1999 revenues of about $17 million, for an undisclosed amount that included cash, stock and debt relief. Harwood's clients include IBM and Cisco Systems. ...

Articles 2000-01-10

Dotcoms' race for space - Brief Article

Dotcoms' race for space for outdoor advertising in San Francisco reached a new low last month-literally, when Fidelity.com pasted a 10-by-20-foot ad on the floor of a rapid transit station to advertise Powerstreet, its online investment service. Then, last week, San Francisco-based AdAuction.com announced it would auction off a sponsorship...

Articles 2000-01-10

Personify Pairs Products In Its New ASP Service - Brief Article

Personify announced today that it has hopped on the "application service provider" trend with the official launch of Personify Central, providing its Essentials and Proactive for Email products on an ASP basis. This approach gives companies a faster, easier way to implement the programs, according to Personify, while taking the...

Articles 2000-01-03

MXG Media Creates Interactive TV Division

Aiming to be in the vanguard of PC/TV convergence, MXG Media is launching an interactive television division. MXGtv will be headed by newly hired president Rob Schwartz, who was most recently a creative executive at Disney's Touchstone Television, Los Angeles. Schwartz will develop video properties for cable and...

Articles 1999-12-13

Excite's Photo Center Could Boost Web Visits

Excite@Home has just launched a new consumer site called Excite Photo Center--which goes live today at photocenter.excite.com--laying the cornerstone of what it calls "a broad-ranging photo strategy." Users can upload, download, store, edit and print high-resolution photos from the site, which uses technology developed by partner Hewlett-Packard and Webshots, a...

Articles 1999-12-13