Think globally, act locally. That type of thinking helped David Waxman, co-founder of internet-based ad agency Spot Runner tap into the multi-billion local TV ad market. While other firms were concentrating on the big fish and networks, Waxman and his partner Nick Grouf saw a huge opportunity in aggregating the...
Children are continuing to be targeted by junk food companies advertising their products over the internet or through "viral" promotions, despite a ban on television adverts promoting unhealthy food to the under-16s. Companies that manufacture products high in salt, fat and sugar are still using tried and...
PHILADELPHIA -- CIGNA, the health service company, launched its new national marketing campaign today with advertisements in the Wall Street Journal. Supported by Doremus, the global communications network, the campaign will be the largest in CIGNA's history, and recognizes that while the current health care system is not perfect, CIGNA...
New restrooms, driver amenities, remodeled Country Pride restaurant and added quick serve concepts highlight site improvements WESTLAKE, Ohio -- TravelCenters of America LLC TA announced today the reopening of its newly completely remodeled Southington, CT location. Southington is situated on I-84 (Exit 28). The remodeled Southington...
Last Night's TV OLYMPIC DREAMS BBC1 TRUE STORIES MORE4 Having hope yourself is one thing. Being "a hope" for someone else is quite another, and Olympic Dreams effectively caught the queasy ambiguity of that condition, in its profile of three young hopes for...
New Unit to Drive Ad Strategy for Service Bringing Web 2.0 Content and Interactivity to Television SAN JOSE, Calif., July 15 /PRNewswire/ -- ActiveVideo NetworksTM, which provides solutions that infuse TV with Web content and interactivity, today announced the selection of a veteran interactive advertising and marketing...
Follow-Up to Hugely Successful Super Bowl Spot Debuts July 15th; Coincides With Launch of Three New Flavors PURCHASE, N.Y., July 15 /PRNewswire-FirstCall/ -- The SoBe Life Water lizards bring their Thrillicious movement back to the dance floor this summer, with a highly-anticipated follow-up to one of the...
LOS ANGELES AFP — Sony on Tuesday added online movie sales and rentals to the repertoire of PlayStation 3 videogame console features. And while remaining true to a vow to hold firm on prices of PS3 consoles, the Japanese electronics goliath said it will introduce a new model...
A Belgium-based brewing company's purchase of the USA's top beermaker, Anheuser-Busch, could spell trouble for the American sports industry, sports marketing executives say. Anheuser-Busch agreed Sunday to be bought out by InBev for $52billion. Sports teams, TV networks and media outlets depend on A-B for advertising...
NEW YORK -- Fans and advertisers are singing, "Take me out to the All-Star Game." For the annual midseason matchup tonight of American League and National League stars, Fox has gotten record TV ad prices, Major League Baseball MLB sponsors have spent millions on promotions and fans are...
For CBS' Billy Packer, last season's NCAA Final Four was his 34th consecutive as the event's lead TV analyst -- and his final Final Four. Packer confirmed Monday that he knew a year ago CBS would not renew his contract and would replace him with Clark Kellogg. ...
Hiestand on TV Selected overnight ratings The latest NFL on-air roster update: ESPN added Trent Dilfer as a studio analyst Monday. The just-retired quarterback, who played 14 NFL seasons and has been an NFL guest analyst, will appear on various ESPN shows. ...
Integrated back-to-school marketing campaign engages teens and tweens with style, VIP Access Card and sweepstakes HOFFMAN ESTATES, Ill., July 15 /PRNewswire-FirstCall/ -- Sears has teamed up with Vanessa Hudgens, the charismatic star of the smash hit Disney Channel film series High School Musical, to give teens and...
Rare VIP Access Packages Include Opportunities to Meet The Police and The B-52s, Autographed Instruments and More to Benefit New York Public Television NEW YORK -- New York Public Television and The Police have announced that an eBay auction of once-in-a-lifetime VIP concert packages, meet n' greet and...
ON ADVERTISING Smell something? Take a good sniff and you might just be subjected to a new marketing craze. Because marketers have their eye on your olfactory senses and the nose is becoming a new battleground in the fight for your conspicuous consumption. If...
A spoof advertising campaign promoting an Australian invasion of New Zealand has prompted mirth and outrage on both sides of "the ditch", as the Tasman Sea separating the two countries is known. The idea was dreamt up by the producers of an Australian television show, The Gruen...
ChosenListTM, the premier resource for cleancontent classifieds, careers and social networking, provides small andmedium-size business owners an effective way to promote their company andsell products and services through video advertisements in a community-safeonline resource that prohibits objectionable content. ChosenList hosts 30 to 60 second video-based classifieds free of charge,providing the...
LOS ANGELES, July 14 /PRNewswire-FirstCall/ -- Asia Global Holdings Corporation (BULLETIN BOARD: AAGH) is pleased to announce that its subsidiary Idea Asia Limited Idea Asia is adding four more TV shows to the rapidly growing list of TV programming it represents in China. Through an agreement with...
Innovative Targeting System Matches Brands to Viewers Based On Their Video Interests and Viewing Trends LOS ANGELES -- Veoh Networks (www.veoh.com), the world's most comprehensive Internet Television service, today announced the launch of a new behavioral targeting system that allows marketers to connect with Veoh viewers based on...
LONDON AFP — English Premier League side Arsenal on Monday increased the price of their cheapest season ticket to just under 1,000 pounds (1,250 euros). The London club's tickets are now 275 pounds more expensive than rivals Liverpool after their first price increase in four years. ...
Articles 2008-07-14
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