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- Boot Camp for Your Brain
- Last week I wrote about brain maintenance, and it seems like I'm not the only one with gray matter on my mind. An Associated Press article about the growing market for "brain fitness" revealed that software to train your brain resulted in $225 million in revenues in 2007. That's a...
- Blog posts 2008-07-03
- The End of the Middlemen (i.e., Newspapers and TV Networks)
- Disintermediation. There's a term you probably haven't heard much since the '90s. But the idea of eliminating the middleman is alive and well in the media industry, circa 2008, even if we don't talk about it in exactly those terms these days. While traditional journalism debates --...
- Blog posts 2008-07-01
- Family Guy Creator Teams With Google to Re-create Banner Ads (and Mass Media)
- Seth MacFarlane, who helms Fox's raunchy cartoon Family Guy, and Google announced a new plan for advertising today, as reported in the New York Times. The plan will see MacFarlane creating a series of animated shorts, titled for now "Seth MacFarlane's Cavalcade of Cartoon Comedy," that will be placed via...
- Blog posts 2008-06-30
- How Mark Wattles Fixes Broken Retailers
- If Mark Wattles pulls off a deal to acquire Circuit City, by looking at his last two companies -- Hollywood Entertainment and Ultimate Electronics -- we can garner some strong clues how the company might right itself. by Lisa Everitt
- Blog posts 2008-06-26
- New Tivo/TRA Partership Seeks to Bring Better Metrics to TV
- TiVo, which made DVRs mainstream and caused untold ulcers within the ad world thanks to the handy feature of being able to skip ads, announced a new deal today with TRA Inc. to bring better metrics for those interested in making TV media buys. From the press release: Through...
- Blog posts 2008-06-24
- Is DVR the Difference Between U.S. and U.K. TV Markets?
- I was lucky enough to get another perspective on my post from yesterday, looking at why online ad spending is likely to outpace TV ad spending in the U.K. within a year, but will take longer for the same shift to happen in the U.S. I emailed Jeni Chapman, Executive...
- Blog posts 2008-06-20
- Is DVR the Difference Between US and UK TV Markets?
- I was lucky enough to get another perspective on my post from yesterday, looking at why online ad spend is likely to outpace TV ad spend in the UK within a year, but will take longer for the same shift to happen in the US. I emailed Jeni Chapman, Executive...
- Blog posts 2008-06-20
- Why Online Ads Will Surpass TV in the UK Within a Year (And Why They Won't in the US)
- Today another report came out, this time from Enders Analysis, showing that in the UK, online ad spending is set to outpace television by the end of the year. This only cements the conclusions an earlier Internet Ad Bureau report reached this year this year (though that report posited 2009...
- Blog posts 2008-06-18
- Microsoft Buys TV Ad Firm Navic
- Microsoft said Tuesday that it has acquired Navic Networks, which provides TV ad technologies. Navic, based in Waltham, Mass., has technology that manages campaigns, optimizes placement and delivers ads via interactive TV. In a nutshell, the acquisition of Navic gives Microsoft the ability to bundle ads offline...
- Blog posts 2008-06-18
- Sony's U.S. Gadget Demand Good Despite Rising Costs
- By Eric Auchard SAN FRANCISCO (Reuters) - Sony Corp is seeing little or no sign of softer demand among U.S. consumers for its range of digital TVs, cameras and computer goods despite a weakening economy, a top regional executive said on Tuesday....
- News items 2008-07-02
- Hollywood Actors, Studios Head For Labor Limbo
- By Steve Gorman LOS ANGELES (Reuters) - Hollywood actors and studios held a final day of labor talks on Monday before their contract was due to expire, but the midnight deadline was expected to pass with neither a settlement nor a strike. Barring...
- News items 2008-06-30
- Jacked and Vusion: Two More to Watch
- The night before he presented his company Jacked to the audience at last week's Under the Radar conference, CEO Bryan Biniak saw his service break a new threshold -- 20,000 simultaneous hockey fans tracking a three-overtime playoff game between the Detroit Red Wings and the Pittsburgh Penguins. ...
- Blog posts 2008-06-11
- When the "News" Leaves the Newsweeklies Behind
- In simpler era, the newsweeklies ruled the U.S. media roost. Time, Newsweek, and U.S. News & World Report broke stories and often had the definitive word on important issues. Their choices of which faces to place on their covers made news. But first cable television, then the...
- Blog posts 2008-06-10
- Ten Plans Share Buyback to Boost Value
- Ten Network Holdings Ltd plans to buy back 10 per cent of its issued stock over the next 12 months to boost its share price, which had lost half its value over the past year.The announcement helped Ten's shares to rise 8.5 cents, or 6.27 per cent to 1.44....
- News items 2008-07-03
- Premiere Says Unaware of Any News Corp Bid Plans
- MUNICH (Reuters) - German pay television group Premiere PREGn is unaware of any plans by big shareholder News Corp NWSa to acquire the company, Premiere said on Friday, declining further comment on what it called speculation. It was responding to a report in...
- News items 2008-06-27
- Case Study: Tongsville
- Tongsville' was created for quirky film and video producers Hammer & Tongs, best known for their music videos and TV ads, and more recently the big screen version of "Hitchhiker's Guide to the Galaxy". The brief requested that the site remained deliberately unspecific as to what H&T do, but to...
- Case studies
- West Philadelphia Enterprise Center
- The West Philadelphia Enterprise Center, located in urban Philadelphia, was the original home of the American Bandstand television show. A life-cycle cost LCC analysis of the Center's proposed GeoExchange system versus a water-source heat pump system with an electric boiler and cooling tower was conducted by Alderson Engineering, Inc., of...
- Case studies
- The Music and the Money: Songwriting Deals for Film
- This article looks at the details of songwriter deals. Songwriters for TV and film generally fall into two categories: superstars and non-superstars. With film soundtracks such potential mother lode gold mines, record labels understandably prioritize fighting for the right to release a film soundtrack whether or not they are affiliated...
- White papers
- Rapid Video Browsing on a VCR using a TV Set-top Box
- The era of interactive TV will be characterized by value-added services wherein users can shop, play games and receive video-on-demand - all using their television. This white paper describes the design and implementation of a rapid video browser that can easily be deployed on a TV set-top box to enhance...
- White papers
- Columbia TriStar Films UK: Spider-Man and MSN
- Columbia TriStar, part of the Sony Pictures group is one of the UK's foremost motion pictures distributors. In October 2003, Columbia wanted to raise awareness of the Bad Boys 2 film release, particularly amongst their key target audience, 15-24 year old males. The challenge was to match the effectiveness of...
- Case studies
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