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Emrah Kovacoglu: Digital Cosmetics Marketing

Emrah Kovacoglu is Founder and CEO of Total Beauty Media, Inc. and TotalBeauty.com, a website that offers unbiased information and advice on make-up and beauty topics. Kovacoglu talks about why he created his site and the importance of unprejudiced information online.

Tags: marketing, Web site

Videos 2008-05-05

Additional Resources

Swedish cosmetics chain Kicks expands in Finland

NORDIC BUSINESS REPORT-22 November 2007-Swedish cosmetics chain Kicks expands in FinlandC1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com Swedish cosmetics chain Kicks said on Thursday (22 November) that it will increase its expansion rate in Finland. The chain established its first store in Finland in spring 2007, and plans...

Articles 2007-11-22

Skin care grooms men's segment

While the media buzz around the "metrosexual" may not be as pronounced as it was a few years ago, the grooming habits remain and manufacturers are continuing to look for innovative ways to meet his beauty needs. According to research by Mintel International Group, the men's toiletries market...

Articles 2007-03-05

A primer on emerging anti-aging technologies.(Anti-Aging & Cosmeceutical Corner)

ANTI-AGING creams and treatments are a big business these days because everyone wants to look good and ultimately, feel better. Whether we like it or not, looks do count! Appearance has become an obsession for women and men, and this concern only intensifies as...

Articles 2006-08-01

Media obsession with the body takes its toll on teens.

Byline: Tara Hayes May 30, 2006 (B&T Weekly - ABIX via COMTEX) -- There is evidence in Australia that media literacy programs help young people with body image. A researcher from Flinders University in Adelaide educated a total of 540...

Articles 2006-05-30

OUTDOOR RETAILER WINTER MARKET

GREEN LIGHT TO INNOVATION AND PERFORMANCE Outdoor Retailer, the leading outdoor industry business-to-business trade event, took place on January 27-31, 2006, at the Salt Lake Palace Convention Center, in beautiful Salt Lake City, Utah. The show, currently in its 17th successful year (24th year, if you count the summer...

Articles 2006-03-01

InterCHARM 2005 is a success.(International)

* RUSSIA: InterCHARM's 12th global beauty event took place on Nov. 10-14 at the Moscow Solokniki exhibition center. According to organizers, ExpoMediaGroup Staraya Krepost, the largest industry expo in eastern and central Europe, welcomed product developers and manufacturers, packaging manufacturers, retailers, distributors and wholesalers, suppliers,...

Articles 2006-02-01

Miss A in Vegas: 3.1 million tuned in

When Miss Oklahoma became Miss America on Saturday night, she was crowned before the pageant's smallest TV audience ever, according to ratings released yesterday by Nielsen Media Research. About 2.1 million households across the nation tuned in to the live presentation of the beauty contest on CMT, the...

Articles 2006-01-25

Equity buildup, low rates fuel home improvement craze

This article originally ran in the Long Island Business News, Long Island, N.Y., another Dolan Media publication). When Lynda Ireland bought her Sag Harbor home nine years ago, it was a very ugly contemporary sitting on a sand pile on top of a hill, she said. No...

Articles 2005-08-19

Throughout Long Island and the U.S., equity buildup, low rates fuel home improvement craze

This article originally ran in the Long Island Business News, LongIsland, N.Y., another Dolan Media publication). When Lynda Ireland bought her Sag Harbor home nine years ago, itwas a very ugly contemporary sitting on a sand pile on top of a hill,she said. No one knew what to do with...

Articles 2005-08-19

Media: Has the Berliner come too late to save 'The Guardian'?

Most of those on the receiving end agree that size isn't everything. Although there are areas still where a good big 'un will beat a good little 'un, small " while not necessarily uniformly beautiful " tends these days to give greater satisfaction. We're talking about...

Articles 2005-08-14

Why big is beautiful and small is worrying BALANCING ACT BALANCING

IT'S always instructive to compare and contrast how different media outlets choose to cover the findings of the same weighty report. This week consulting actuaries Lane Clark & Peacock LCP produced their 12th annual survey of how the UK's FTSE 100 companies account for their pension liabilities....

Articles 2005-08-14

Tear down that wall

In his My Perspective essay "The Beauty of Coming Out" [April 26], Dave Koz talks about his "wall of fear." He says, "I got on the other side, and when I looked back at where this wall had been I saw that it had been an illusion--a total figment of...

Articles 2005-05-24

Mediawatch

MOVIE BOX OFFICE Weekend Gross Total GrossRank Title ...

Articles 2005-04-11

Japan books insect-loving father and son for beetlemania

TOKYO AFP — Japanese police booked an insect-loving father and son for smuggling in one of the world's largest beetles in the first such case targeting a national passion for exotic insects. The 51-year-old professional cricket trader and his 18-year-old son bought 10 Goliathus cacicus beetles from Africa...

Articles 2005-03-15

Klegg Audio Unveils ``Total Home Entertainment'' Suite of Products at CES 2005; Klegg Hatches New Video, Convergence Components to Offer Complete Line of Entertainment Products for 2005

LAS VEGAS -- Klegg Audio's tiny egg-shaped speakers made beautiful music in their debut at CES International in 2004. At CES 2005, Klegg rolls out its newest suite of Total Home Entertainment products -- a premium collection of audio, video and convergence components to make Klegg the home entertainment solutions...

Articles 2005-01-05

Caspari named official "equestrian" artist

ATHERTON, CA--The Menlo Charity Horse Show announced artist Robin Caspari as the Official Artist of this prestigious, equestrian event, featuring her painting, "Scoot'n Blues," as the 2004 theme. Her limited edition print highlighted the black-tie dinner and auction, with proceeds benefiting the Peninsula Center for the Blind in Palo Alto,...

Articles 2004-10-01

Retail chains and food companies account for 25% of overall advertising investment in the country.

Argentina, May 12, 2004 (El Cronista/SABI via COMTEX) Gross advertising investment in Argentina totalled Pesos$4,392mil in 2003, an increase of 70% over investments of Pesos$2,580mil in 2002, according to media monitoring firm Monitor de Medios. Net advertising investments in 2003 were between 30%...

Articles 2004-05-12

Hot numbers.(The Week)(movies)(Illustration)

TOP GOLDEN GLOBE RATINGS Year Drama/Comedy Film Winners Viewers * 2004 LOTR: Return of the King/Lost in Translation 26.80...

Articles 2004-02-02

Top marketers spend $74 billion; Annual ranking shows 7.1% increase with P&G, Unilever leading the way

Byline: R. CRAIG ENDICOTT The world's Top 100 global marketers "weathered" slow growth and uncertain global economic and political conditions in 2002 by stimulating their global media spending by 7.1% to $74.2 billion, reversing a decline of 2.6% charted by the group in 2001, according to Advertising...

Articles 2003-11-10