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What Is Behavioral Targeting?
Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
Tags: Lori Deschene, behavioral targeting, PepsiCo, advertisement, advertiser, ad serving, Web site, Internet Service Provider, shopping cart, analytics, Web, network, search result, cookie, market research, IP address, tool, hard drive, Web page, IP, technique, software, industry, c
Articles 2008-05-01

Additional Resources

TripAdvisor Honors Top 10 European Castle Hotels
United Kingdom Rules for Regal Relaxation NEWTON, Mass., July 2 /PRNewswire/ -- TripAdvisorR, the world's largest travel community, today announced the top 10 castle hotels in Europe, according to traveler popularity and TripAdvisor editors. 1. Good Knight's Stay: Glin Castle, Glin, Ireland -- Average Nightly...
Articles 2008-07-02
TripAdvisor Acquires VirtualTourist and OneTime
NEWTON, Mass. and MANHATTAN BEACH, Calif., July 1 /PRNewswire/ -- TripAdvisor LLC, the world's largest travel community and an operating company of Expedia, Inc. , today announced it has acquired VirtualTourist.com, Inc., a leader in user-generated travel content since 1999, and OneTime.com, Inc., a leader in travel booking comparison....
Articles 2008-07-01
GO Airport Shuttle Touts Summer Festivals
CHICAGO, June 26 /PRNewswire/ -- A recent TripAdvisor.com survey showed 90 percent of Americans are still planning summer vacations, with 71 percent of respondents anticipating flying to their destinations. Rising travel costs, and tighter budgets, however, call for less expensive, more creative options. Travel experts at GO...
Articles 2008-06-26
TripAdvisor Names America's Top 10 Patriotic Attractions
Statue of Liberty Most Evocative U.S. Symbol NEWTON, Mass., June 24 /PRNewswire/ -- TripAdvisorR, the world's largest travel community, today announced the top 10 patriotic attractions in the U.S.-those that make us feel proud to be Americans-based on TripAdvisor travelers and editors. (Photo: http://www.newscom.com/cgi-bin/prnh/20080624/NETU034...
Articles 2008-06-24
Recently Revamped Travel Website SeeANZ.com Brings Visitors Closer to a Dream Vacation in the South Pacific
CHICAGO, June 18 /PRNewswire/ -- For many people, their only experiences of the South Pacific are seasons two, 13 and 14 of the reality TV show "Survivor." The recently revamped website SeeANZ.com (http://www.seeanz.com/) is positioned to change that. SeeANZ is a travel company specializing in trips to...
Articles 2008-06-18
Majority of Travelers Rest Insured While on Vacation
TripAdvisor Survey Reveals 60 Percent of U.S. Respondents Have Purchased Travel Insurance Travelers Most Concerned about Trip Cancellation NEWTON, Mass., June 16 /PRNewswire/ -- TripAdvisorR, the world's largest travel community, today announced the results of its travel insurance survey of more than 3,700 travelers worldwide....
Articles 2008-06-16
Winchester Mansions - Only South African Hotel in World Top 100 Best Value Travel Poll
CAPE TOWN, South Africa, June 9 /PRNewswire/ -- Winchester Mansions, Cape Town's leading beachfront boutique hotel is the only South African property to make the 2008 Top 100 Best Value listing of the popular American travel publication - Budget Travel Magazine and TripAdvisor. Ranked 26th in the world, Winchester...
Articles 2008-06-09
These Walls: Trinity Episcopal Church
What TripAdvisor.Com has called "the best example of Gothic architecture between St. Louis and California" owes its existence to a dedicated, Depression-stressed fellowship. Downtown Tulsa's Trinity Episcopal Church covers nearly an entire block, its magnificent limestone edifice consistent in look and feel from its 1926 spires and...
Articles 2008-06-06
TripAdvisor Announces Key Leadership Hires and Promotions to Accelerate Growth and Expansion
Chief Marketing Officer, General Manager of New Initiatives, Vice President of Engineering, Vice President of Product, Vice President of Global Communications and Vice President of Marketing Named NEWTON, Mass., June 2 /PRNewswire/ -- TripAdvisorR, the world's largest travel community, today announced several key appointments in its management...
Articles 2008-06-02
Prospect of Hurricanes Not Blowing Plans for Travelers
TripAdvisor Survey Reveals 36 Percent of U.S. Respondents Visiting Vulnerable Destinations this Hurricane Season; 27 Percent Have Experienced a Hurricane on Vacation NEWTON, Mass., May 28 /PRNewswire/ -- TripAdvisorR, the world's largest travel community, today announced the results of its annual hurricane survey of more than 1,500...
Articles 2008-05-28
TripAdvisor Announces Top 10 Free U.S. Attractions
Spouts on the Strip a Spectacular Sight Best Gratis Attractions in Europe Also Named NEWTON, Mass., May 22 /PRNewswire/ -- TripAdvisorR, the world's largest travel community, today announced the top 10 free attractions in the U.S. and Europe, according to traveler popularity and TripAdvisor editors....
Articles 2008-05-22
Make Your Next Trip More Engaging: Worldwide Travel Sharing Social Network Placely Emerges From Beta
Travelplanning sites, eat your hearts out -- the most comprehensive andseamless travel sharing community, Placely , has debuted its full servicewebsite, complete with social networking, flight tracking and researchtools for travelers around the world. The site, which offers the capacityto geographically map friends, family and colleagues at...
Articles 2008-05-20
Start Up Glassdoor.com Announces Board of Directors
Seasoned Execs from Zillow, Expedia, EA, and TripAdvisor Join New Venture Backed By Benchmark Capital SAUSALITO, Calif., May 14 /PRNewswire/ -- On the heels of launching an invitation-only, private beta, Glassdoor.com, a new consumer technology company that has yet to disclose details of its product, today announced...
Articles 2008-05-14
Travelers Maintain Healthy Appetite for Summer Travel in '08 Despite Problems with Gas
TripAdvisor Survey Reveals 90 Percent of U.S. Respondents Planning Leisure Travel this Summer; 73 Percent to Drive and 71 Percent to Fly Americans Modifying Plans Due to High Gas Prices NEWTON, Mass., May 14 /PRNewswire/ -- TripAdvisorR, the world's largest travel community, today announced the...
Articles 2008-05-14
Photos: Three Popular TripAdvisor Travel Apps Now on MySpace
World's Largest Travel Community Brings Cities I've Visited, Local Picks and TravelPod's Traveler IQ Challenge to World's Largest Social Network NEWTON, Mass., May 14 /PRNewswire/ -- TripAdvisorR, the world's largest travel community, today announced that it has launched three of the web's top travel-focused social applications on...
Articles 2008-05-14
Banff Rated # 1 by TripAdvisor.com
Popularity and Ratings Determine We Are the Best! BANFF NATIONAL PARK, AB, May 1 /PRNewswire/ -- Banff National Park, Alberta, Canada (April 29, 2008) - TripAdvisor has announced the results of its 2008 Traveler's Choice Destinations Awards and the winner is Banff, rated Canada's # 1 destination....
Articles 2008-05-01
TripAdvisor Unveils Inspirational List of World's Best Travel Spots with Inaugural Travelers' Choice Destinations Awards
Exotic South Island New Zealand Locations Command Top World Honors California Most Highly Decorated in the United States NEEDHAM, Mass., April 29 /PRNewswire/ -- TripAdvisorR, the world's largest travel community, today announced the winners of its 2008 Travelers' ChoiceR Destinations Awards. In its inaugural...
Articles 2008-04-29
NileGuide Goes Beyond Travel Booking
First service to address the complete trip planning experience SAN FRANCISCO, April 28 /PRNewswire/ -- NileGuide (http://www.nileguide.com/) today unveiled a new free customized travel planning service that has everything travelers need to plan their trips, in just one place. For the first time, travelers can find recommendations...
Articles 2008-04-28
Gaylord resort rebounds after 'a PR nightmare'
NATIONAL HARBOR, Md. --A headline-making breakout of the nasty norovirus gastrointestinal bug and sightings of mice in guestrooms reported by guests on TripAdvisor.com are not ideal ways to launch an ambitious, upscale hotel. "I was like, 'Oh, my God' ... it was a PR nightmare," says Gaylord National...
Articles 2008-04-18
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