There are a few things every web designer should know before they make the first slice in Photoshop. Patricia Hursh, from Search Engine Land, offers the eight essentials for BtoB landing pages. I'll summarize below. Relevance. All too often, a firm makes a single landing page...
Ask most web designers what is more important: a unique visitor or a repeat visitor? Most will choose, the former. Let's analyze a unique visitor. They could just be browsing, like shoppers in a mall, or they could be a potential customer. Now, don't get it wrong. Unique visitors might...
Considering most people visit Web sites to find information, it’s not surprising the majority of sites focus more on presenting content than showcasing graphics. The most successful sites are built around the information they offer visitors. The most effective ones use graphic elements to enhance what readers take away—not...
Updating and upgrading a Web Site can take considerable time and resources. Your Web Site will have to grow organically as you introduce new products and services. You can also upgrade it to add new features that make it easier for your customers and visitors to use your site and...
Every salesperson loves leads. And marketing people spend lots of effort providing them. But too often, there's an artificial demarcation between the role of sales and that of marketing. This is especially true in B2B marketing where sales leads often go into a sales bucket never to be marketed to...
When a Web user clicks on a link, perhaps in an email or from an online advertisement, the user’s directed to a Web Site page known as a landing page. The page features information on the product or service that was advertised. Its objective is to encourage the visitor to...
Regardless of how irritating a drop-in visitor may become, there is never a reason to be abusive to him/her. There are too many professional ways to handle your visitors, ways that do not mis-treat the visitor, and do not demean you. The same need for professionalism and courtesy apply if...
Staging a customer event can represent a major investment. To improve the return on investment, companies need to improve event promotion and pre-event marketing to attract more customers, as well as post-event communications to strengthen relations. What You Need to KnowIs it realistic to expect a return on...
It seems like most web sites are displaying ads on their web pages these days. Some ads are not too noticeable while others are so annoying that they push visitors away and possibly make them leave the site. Pushing away visitors or potential customers is never a webmaster's goal so...
There's no doubt that Search Engine Marketing SEM is accountable when it comes to measuring marketing effectiveness. All a person needs in his Web logs, a good analytics program and marketing expertise to interpret the raw data. A few simple metrics are total pageviews, daily unique visitors, total visits, first-time...
You work so hard to get visitors to your site. You spend money promoting your site either through pay per click search, banner or other forms of online advertising. You may also be spending countless hours optimizing your website content for search engines, in the hope that your site will...
An effective business web site is all about converting browsers to paying customers. This is measured by the conversion rate: a measure of how many web site visitors it takes to sell one item, or capture one lead. You work so hard to get visitors to your site. You spend...
Conversion rates are the number of visitors who took the action one wanted on his or her site divided by the total number of visitors. Conversion rate is a measure of one's ability to persuade visitors to take the action he or she wants them to take. It's a reflection...
When entrepreneurs start online businesses, many focus their energies on two tasks -increasing traffic to their Web sites and refining their sales processes. After all, before a person can make any sales, the person needs to get visitors, and the person needs to convert those visitors to customers. This paper...
Internet marketers are stuck on the traffic theory: Get more Web site visitors; generate more sales. This is generally true. However, there is a way to achieve a significantly higher number of sales without spending additional dollars to attract new visitors: Use Web analytics to turn current visitors into customers....
There seems to be a common myth regarding site visitors and the buying process these days. Visitors find product online when they use search engines. They type in the exact key phrases. But when they get to the site they don't buy. The reason being they aren't ready to buy...
The author says that you can visitors to your site by giving away something free, and then try to sell something additional to those who visit. It also explains some stratergies like attracting people to your website by giving away lots of free information, letting people know about your product...
From the executive summary: ‘For many people, the value of their Websites can be measured in visitors, for others it is the amount of revenue that the site generates. Regardless of how one measures the success of a website, one has to bring visitors to it that look for the...
To be successful online, it is required to develop a website that serves the needs of visitors in a manner that is both user-friendly and easily understood. In this article there are a few rules that should follow when developing and maintaining a website. Taking the first one it is,...
An advantage to using the Web as a PR tool is the ability to get closer to your customers and other stakeholders. However, in reviewing corporate sites, not many actually encourage visitors to communicate with the organization. Using online facilitation techniques, your company can create an online public advisory board....
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