Web 2.0 Resources on BNET
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63 Resources for

Web 2.0

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Learn About Web 2.0 Through Sarah Lacy
Sarah Lacy of BusinessWeek.com caused quite a stir a few weeks ago when she conducted an on-stage interview of Facebook CEO Mark Zuckerberg at SXSW and asked a lot of off-the-wall questions that the tech-heavy audience thought was disrespectful and irrelevant. They were posting their thoughts from the auditorium on...
Tags: Jon Greer, Web, Sarah Lacy, public relations, Web 2.0
Blog posts 2008-05-07
CEOs Have a Real Credibility Problem
Following up on the BNET1 post, CEO Candor on Steep Decline: The post reports on the decline in trustworthiness of CEOs as measured by their perceived candor in the letters to shareholders that accompany annual reports. The study, by Rittenhouse Rankings, says that more and more CEOs...
Tags: INTERNET, Jon Greer, C-suite
Blog posts 2008-05-07
Webcast: Innovating Around Social Search
Yahoo's Chief Information Officer, Lars Rabbe, works in a competitive and rapidly-changing market where new ideas can affect millions of users. His current challenge: innovating around Web 2.0 and social networking. Rabbe speaks with ZDNet editor in chief Dan Farber in a CIO Vision Series interview and describes how his...
Tags: Strategy, ZDNet, social search, Web 2.0, social networking, Webcast, vision, Web, network
Webcasts
Behind the Hearst-Spleak Mashup
Mention the Hearst Corp. and it's tempting to think of a fading media empire, out of touch with new media, Web 2.0, etc. After all, this is the company that owns the San Francisco Chronicle, which has been sinking faster than the Titanic after it met its iceberg. ...
Tags: Hearst Corp., Instant Messaging, Investment, IPO, Web 2.0, Internet, Online Communications, Finance, Financial Services, David Weir
Blog posts 2008-04-16
What Are Your Sure Bets for the Future?
Harvard Business Review Editor Thomas A. Stewart has a thought-provoking list for you to contemplate, and its title doesn't lack for confidence: 9 Sure Bets For The Future. To give you a flavor, here are three of the nine trends Stewart thinks are sure enough for you...
Tags: Intellectual property, Desktops, Sean Silverthorne, Internet
Blog posts 2008-04-03
Protect Your Online Reputation
In the real world, managing your reputation should be paramount. Showing up on time, being helpful to colleagues, and taking the occasional shower increase the reputation points you can leverage in any number of ways, including career advancement. Many of us spend a lot of time, if...
Tags: Wiki, Professional development, Sean Silverthorne, John Sviokla, online reputation, Online Reputation
Blog posts 2008-03-31
The Two Dimensions Of Collective Intelligence
Web users generate two kinds of information, explicit and implicit. Explicit is what you set out to create: blog posts, tags, wikis. But it's the information you create without thinking as you make your way across the Web that may be far more important in the long...
Tags: Blogging, collective intelligence, Sean Silverthorne, McAfee Inc.
Blog posts 2008-03-24
Zuckerberg Interview Shows It's a Wild, Wired World
Yesterday, Facebook founder and CEO Mark Zuckerberg was interviewed on stage at the SXSWi conference by former BusinessWeek journalist and author Sarah Lacy. It didn't go well -- Lacy, who can be a bit of a smarty pants, was channeling her inner David Letterman, asking off-the-wall questions, interrupting Zuckerberg...
Tags: Channel management, Blogging, Wired Inc., Jon Greer, Sarah Lacy, Zuckerberg, Web, public relations, Web 2.0
Blog posts 2008-03-10
Putting Web 2.0 to Work
Don't let the hype discourage you. Simple, easy to use, and — bonus! — much cheaper than traditional software, Web 2.0 tools can help your business thrive.What's all the hype about Web 2.0, and why should you care? We're glad you asked. To begin, you can read our BNET Briefing...
Tags: Web, Web 2.0, Channel Management, Internet, Marketing, Andrew Mager
Articles 2008-02-19
What Is Web 2.0?
Ask a dozen tech pundits to describe Web 2.0 and you're likely to get two dozen explanations as to what it is. Why It Matters Now In 1984, Sun Microsystems co-founder John Gage coined the phrase "the network is the computer" to describe his vision for the future...
Tags: Channel management, PRODUCTIVITY, Mike Wolcott, Web 2.0, spreadsheet, web-based application, Web, desktop computer, enterprise application, computer, data network, desktop, barrier, smart phone, newsletter, mainframe, PC, network, software, tool, music player, information tec
Articles 2007-05-15
Sales 2.0 - Leveraging Web 2.0 to Sell
The Internet is the ultimate disruptive technology. Like telephony, radio, television, and even the printing press, the Internet is dramatically changing nearly every aspect of daily life, both inside businesses and in the daily lives of individuals. Much of this disruption has been both unplanned and unexpected, and nothing more...
Tags: Sales strategy, Sales force management, Web 2.0, sales, Wiki, software product, social networking, telephony, printing, Internet, Web, radio, blog, cell phone, TV, phone, software, environment, tool
White papers 2008-02-13
Four Traits to Look for in Prospective New Media Hires
As the world becomes more and more connected, you're going to need to begin investing in new media. And looking for a new media guru is worlds different than finding an accountant or a sales representative, for example. It seems that the foam rising to the top is comprised of...
Tags: Web 2.0, Team management, Channel management, Jonathan Haeber, trait, hire, Web
Blog posts 2008-02-01
Would Anyone Tell a Friend?
Shop.org's Strategy & Information Forum is going on this week in Orlando. The theme this year: Web 2.0 and it's implications for retailing. Neil Clemmons from the Experience Matters blog is attending and picked up a simple but powerful insight from keynote speaker, Andy Sernovitz, one of the founders of...
Tags: Blogging, Jessica Stillman, Andy Sernovitz
Blog posts 2008-01-25
How to Create a Successful Business Widget
Consumer review site Rate It All explains the Long Tail is getting longer, making it increasingly important to deliver your Web service to consumers where they are. Enter widgets. Newsweek predicted 2007 would be the year of the widget, and they certainly garnered a lot of attention with over 87 million people using 239 million widgets during...
Tags: Channel management, Branding, Lori Deschene, widget, Jay Adelson, Web
Blog posts 2008-01-03
How to Use Web 2.0 Inside Your Company
Today the business world is undergoing a significant transformation thanks to a set of technologies collectively known as "Web 2.0." Although it's tempting to dismiss Web 2.0 as Silicon Valley hype, that would be a mistake. Start Small and Simply Goal: Identify a Web...
Tags: Susan Kuchinskas, Web 2.0, plug-in, Web-publishing, Web, programming tool, tagging, social media, mashup, Wiki, stock, web-based application, transportation, RSS, dot-com, stock market, technique, health care, XML, tool, insurance, software, hard drive, blog, PC, e-mail, computer
Articles 2007-05-15
Web 2.0 as a Sales Tool...Not!
Web 2.0 as a Sales Tool...Not!Agree to DisagreeThe review sites do a very good job of filtering out specious reviews --not all but most.What we forget is that in a cusotmer centric approach it was always about the customer -- the customer now has the means to take back control...
Tags: Sales strategy, Sales force management, Channel management, Sales tools, Web 2.0, Web, sales, sales tool, NOT!
Discussion threads 2007-11-09
Is Web 2.0 Good for Sales?
Is Web 2.0 Good for Sales?Web IdentitiesAnother factor influencing the weight of criticism or even praise submitted via a bulletin board or other web-based feedback comes in credibility/documentation.Because of web security concerns many people on the web consciously choose screen names that reveal little about their real names, ages or...
Tags: Sales strategy, Channel management, Web 2.0, IS web 2.0, Web, sales
Discussion threads 2007-11-06
Web 2.0 Woes: A Perfect Example!
Web 2.0 Woes: A Perfect Example!Please Turn Down the AntagonismWhile I got a chuckle out of your original blog on Wiley, your response to the PR manager's reply sounds spiteful. Yes, I agree that they may have not yet found out how to accommodate web-wizards like you. However,...
Tags: Sales strategy, Channel management, Web 2.0, Perfect Example, Web, sales
Discussion threads 2007-11-07
Marc Sternberg: Managing Transitions
Transitions aren't always hard. Marc Sternberg, President and COO of AlwaysOn found a new niche driven by an innovative marketplace. Television and print have been forced to make way for new media, and this former Hollywood Reporter executive has not only adapted, but has helped grow AlwaysOn, an insiders'...
Tags: AlwaysOn, Web 2.0, small business, brand, TV, Web, network
Videos 2007-12-10
Empowering Business Performance with Contract Signature Automation
In 2005, EchoSign came to market with a revolutionary Web 2.0 contract signature automation service that manages the business process of getting contracts, signed, tracked and filed. EchoSign's application has made using e-signatures as easy to use as written, paper-based signatures. EchoSign drastically improves the customer's...
Tags: Web 2.0, business process, performance, Web
White papers 2007-08-29
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