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Web Marketing
the process of creating, developing, and enhancing a Web site in order to increase the number of visits by potential customers
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What Is Behavioral Targeting?
Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
Tags: Lori Deschene, behavioral targeting, PepsiCo, advertisement, advertiser, ad serving, Web site, Internet Service Provider, shopping cart, Web, network, analytics, cookie, market research, search result, IP address, tool, hard drive, Web page, technique, IP, industry, software, c
Articles 2008-05-01

Additional Resources

Collarity Selected by AlwaysOn as an AO Global 250 Winner
Collarity, a leader in integrated on-sitebehavioral segment targeting for web publishers, today announced that ithas been chosen by AlwaysOn as one of the AO Global 250 Winners. Inclusionin the AO Global 250 signifies major developments in the creation of newbusiness opportunities in the global technology industries. Collarity wasspecially selected...
Articles 2008-07-17
Conformia Announces Design Suite for Pharmaceutical Product/Process Operations
Conformia, the market leader of product andprocess lifecycle management PPLM solutions for life sciences, todayintroduced the Conformia Design Suite, a Web-based software solution thatautomates the design of new drugs during the lab scale environment. TheDesign Suite completes Conformia's Product and Process lifecycle managementoffering for Pharma by providing full capabilities from...
Articles 2008-07-17
Signature Devices Markets "Mazes of Fate DS" to Millions on MySpace.com
Signature Devices, Inc. (PINKSHEETS: SDVI)is pleased to announce that the Company will market "Mazes of Fate" for theNintendo DS™ handheld video game system on MySpace.com, exposing it tomillions of gamers all over the world. This marketing campaign willgenerate excitement for the game's scheduled release date of August 12. MySpace.com is...
Articles 2008-07-17
Auxilium Pharmaceuticals to Announce Second Quarter 2008 Results and Conduct Conference Call on Thursday, July 31, 2008
Auxilium Pharmaceuticals, Inc. (NASDAQ: AUXL),a specialty biopharmaceutical company, will release results for the secondquarter 2008 on Thursday, July 31, 2008 before the opening of the financialmarkets. The Company will also conduct a conference call that day at 10:00a.m. EDT to discuss results and highlights of the second quarter 2008. Mr....
Articles 2008-07-17
Stoneware, Inc. Announces iPhone Personality for webOS -- Web Desktop Virtualization(TM)
Stoneware, Inc. today announced it willdeliver a new webOS virtual desktop for the Apple iPhone 3G in its nextproduct update of webOS. An integrated webOS personality will giveorganizations a means of providing mobile workers with secure access totheir enterprise applications and data, all from their iPhone. Stoneware's revolutionary virtual...
Articles 2008-07-16
ShopLocal Retail Index Shows 33% Growth in Consumer Use of Internet for In-Store Shopping in First Half of 2008
ShopLocal, the leader in multi-channel shoppingand advertising services, today announced that the ShopLocal Retail Indexwas up 29 percent for the month of June which brought the average number ofpage views on major retailer sites to 33 percent for the first six monthsin 2008. In June, the Retail Index registered 174...
Articles 2008-07-16
blinkx Syndicates Video Search; Delivers Gold Standard in Video Search Plus Access to the Largest Video Index on the Internet
Tune in to the Video Web With blinkx Red Label SAN FRANCISCO -- blinkx, the world's largest and most advanced video search engine, today announced the availability of blinkx Red Label, a complete, flexible solution that enables customers to harness the Video Web and capitalize on the thriving...
Articles 2008-07-16
Ektron and MResult Team Up to Offer Customizable Starter Sites for the Manufacturing Industry
Leading business intelligence and Web service provider leverages Ektron CMS400.NET to develop a custom Web site for the Manufacturing Industry NEW LONDON, Conn. & NASHUA, N.H. -- MResult[R] Corp. and Ektron Inc., a technology and market leader in Web content management software, today announced the availability of a...
Articles 2008-07-16
MITX Announces New Board Directors
Massachusetts' Digital Marketing, Media and Technology Industry Strong; New Directors Bolster the Organization's Mission BOSTON -- MITX (Massachusetts Innovation & Technology Exchange), the country's leading industry association that brings together digital marketing, media and technology professionals to engage in the future of the Web and its effect on...
Articles 2008-07-16
PR CD Seminar Bundle Series Examines New Rules of PR and Comprehensive Media Plans
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/b2b1d7/pr_seminar_series) has announced the addition of the "PR Seminar Series Bundled" report to their offering. This Product is a CD recording of two seminars entitled: * PR Series: Seminar 1: How the New Rules of PR Can Help an Emerging...
Articles 2008-07-16
UL DQS Signs Agreement for GQEX and QSU Services
JACKSONVILLE, Fla. -- Apogee Global Resources, Inc. AGR has signed an agreement to market and promote ISO 9001 and other management system certificates awarded by UL DQS, Inc. and to provide UL DQS Inc. clients with a cobranded electronic subscription to leading industry publication Quality Systems Update QSU. ...
Articles 2008-07-16
InfoSpace to Announce Second Quarter 2008 Financial Results on August 5, 2008
BELLEVUE, Wash. -- InfoSpace, Inc. (NASDAQ:INSP) will announce second quarter financial results on Tuesday, August 5, 2008, after market close. A conference call for members of the investment community will be held at 2:00 p.m. Pacific Time, on August 5, 2008. This call is being Webcast...
Articles 2008-07-16
ProductCenter PLM solution of SofTech chosen by Fluidigm Corporation
TELECOMWORLDWIRE-16 July 2008-ProductCenter PLM solution of SofTech chosen by Fluidigm CorporationC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com SofTech Inc (OTCBB:SOFT), which develops, markets, distributes and supports computer software solutions for the product lifecycle management industry, revealed yesterday (15 July) that Fluidigm Corporation of South San Francisco has chosen its ProductCenter...
Articles 2008-07-16
Investment Technology Group to Announce Second Quarter 2008 Results
NEW YORK -- Investment Technology Group, Inc. (NYSE: ITG), a leading provider of technology-based trading services and transaction research, plans to announce second quarter 2008 financial results on Thursday, July 31, 2008, in a press release that will be issued before the opening of the market. The press release will...
Articles 2008-07-16
StarCite Names Gregory J. Dukat as Chief Executive Officer
Seasoned Technology Executive Brings Growth Company Experience and Strong Software Background to Meeting Management Technology Leader PHILADELPHIA -- StarCite, Inc., the leading provider of Web-based solutions that help companies strategically manage corporate meetings and events, today announced that Gregory J. Dukat was appointed as its Chief Executive Officer,...
Articles 2008-07-16
Report Identifies Omniture as a Definitive Web Analytics Industry Leader for Large Enterprises
Omniture, Inc. (NASDAQ: OMTR), a leading providerof online business optimization software, today announced that the companyhas been named for the fourth consecutive time as a Web analytics leader by JupiterResearch . TheJupiterResearch " Web Analytics Buyer's Guide ," issued this week, evaluated vendorson their strength of product...
Articles 2008-07-16
High Growth Forecasted for the Silverlight Mobile 2008: Developing the Platform for the Future of Mobile Content
Reportlinker.com announces that a new market research report related to the Wireless industry is available in its catalogue. Silverlight Mobile 2008: Developing the Platform for the Future of Mobile Content http://www.reportlinker.com/p090926/Silverlight-Mobile-2008-Developing-the-Platform-for-the-Future-of-Mobile-Content.html When MicrosoftTM creates a new product that it intends to roll out across its future...
Articles 2008-07-16
Cleco Corp. Announces Webcast of 2008 Second-Quarter Results
Cleco Corp. (NYSE: CNL) will host its 2008second-quarter earnings conference call at 11 a.m. Eastern Time (10 a.m.Central Time) on Wednesday, August 6, 2008. A live webcast of the call canbe accessed through the company's Web site at www.cleco.com by selecting"For Investors," and then "Cleco Corporation Second-Quarter...
Articles 2008-07-16
Pulaski Financial to Host Third-Quarter 2008 Results Conference Call & Webcast on July 23 at 11 a.m. EDT
Pulaski Financial Corp. (NASDAQ: PULB),parent of Pulaski Bank, will host its third-quarter 2008 results conferencecall on Wednesday, July 23 at 11 a.m. EDT (10 a.m. CDT). Results arescheduled to be released after the market closes on July 22. Audio Dial in number:...
Articles 2008-07-16
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