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- When Writing Isn't Enough: Best Practices for Marketing Your White Paper
- Before a person markets, the person need to do two things: write a good white paper and know the ideal audience. Once a person has got those things in place, here are the 4 best practices for drawing attention to the person's white paper: catchy titles, effective promotion, customized micro...
- White papers
- Producing White Papers
- White papers are an important tool for communicating with technical decision-makers. They are widely used by companies marketing business-to-business and technology products. They should be clearly written and illustrated and may need the skills of a writer and editor, as well as a technical specialist. Making high-quality technical information available...
- Articles 2008-01-03
- Planning a Publication Strategy—Print or Electronic?
- Many companies are abandoning traditional print for electronic publications. The decision is not driven by cost alone; electronic publications are quicker and easier to produce, distribute, and update. They can also be easily customized to particular audiences or produced cost-effectively for small niche markets. However, there remains a human need...
- Articles 2007-11-26
- Assessing the Value of DAM Systems for Advertising Agencies
- This white paper outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system. Ad agencies such as Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro...
- White papers 2006-03-28
- Addressing Growing Handset Complexity With Software Solutions
- This white paper discusses the need for consistent user interfaces and easily developed, yet fresh and compelling, content and applications. The white paper also examines the Flash Lite solution and some of the challenges and opportunities for solutions such as Flash Lite in the mobility market. Research for this white...
- White papers 2005-08-01
- A White Paper On: Retail Automation Equipment: North American and European Vertical Market Analysis
- This white paper covers what you need to do to start a project - sometimes called project initiation. It starts when someone says ?We should put a project together?, and ends when you sit down to write a project charter or project definition. Many people ignore this activity and just...
- White papers 2005-06-27
- The State Of Business Analytics : Best Practices, Benefits, Challenges, And Shortcomings
- This IDC white paper presents evidence that a significant gap exists between investments in transaction processing software and business analytics software. Results from studies about best practices, benefits, challenges, and shortcomings of business analytics deployments, along with IDC's market sizing and forecasting research, are presented as supporting evidence. The white...
- White papers 2005-05-01
- SAS Fair Banking - Transform the Fair Banking Compliance Process From a Reporting Burden Into a Business Advantage
- A single bank today can juggle a million or more customer loan records, each with hundreds of fields. Unfortunately, this plethora of disconnected data causes financial institutions of all sizes to struggle to meet Home Mortgage Disclosure Act HMDA and Community Reinvestment Act CRA requirements. Though many solutions exist to...
- White papers 2005-03-29
- The Enterprise: Business Process Management Languages, Part 1: BPEL
- BPEL is a comprehensive workflow definition execution language specified in XML. It can be defined as a programming language and executed directly, but is more likely to be automatically generated from Workflow Diagrams. The BPEL language commands are called activities. The white paper details how the activities of a business...
- White papers 2005-02-01
- Analysis and Removal of Artifacts in 3-D LADAR Data
- The white paper presents a survey of mixed pixel phenomena and a method of removing mixed pixels from scenes stored as 3-D points. The report further reveals that mixed pixels are points in LADAR data which occur when the measurement beam intersects two objects at within a certain range of...
- White papers 2005-01-08
- White Paper on Energy Efficiency System
- This white paper will serve as the foundation for developing a comprehensive energy efficiency program for New Brunswick. The crux of the document is the concept of establishing an energy efficiency agency which would be funded by utilities, and tasked with delivering energy savings in residential, commercial, and industrial sectors...
- White papers 2004-09-08
- Total Cost of Ownership for Point - Of - Sale and PC Cash Drawer Solutions: A Comparative Analysis of Retail Checkout Environments
- The white paper presents a total cost of ownership TCO analysis of IBM's point-of- sale POS and PC cash drawer PCCD solutions in the United States and Europe to uncover the actual costs associated with both systems over their lifetime of use. The goal of this white paper is to...
- White papers 2004-09-01
- Total Cost Of Ownership For Point-Of-Sale And PC Cash Drawer Solutions
- The white paper presents a Total Cost Of Ownership TCO analysis of IBM's Point-Of-sale POS and PC Cash Drawer PCCD solutions in the United States and Europe to uncover the actual costs associated with both systems over their lifetime of use. The goal of this white paper is to help...
- White papers 2004-09-01
- A Rational Treatment of Mendelian Genetics
- The white paper describes the key to a rational treatment of elementary Mendelian genetics, specifically to an understanding of the origin of dominant and recessive traits, which lies in the facts that: alleles of genes encode polypeptides; most polypeptides are catalysts, i.e. enzymes or translocators; the molecular components of all...
- White papers 2004-08-31
- How to Save the Planet
- The White Paper advocates a series of policies designed to encourage energy conservation and efficiency, the development of renewable energy, security of supply, and progressive reduction of fuel poverty. Since these policies inevitably thread their way through almost all aspects of our lives, there is always a risk that they...
- White papers 2004-08-18
- Resource, Reliability and Environmental Concerns of Aging Power Plant Operations and Retirements
- This staff white paper examines the reliability effects of the retirement of aging generating units in California, and the resource and environmental effects of continued reliance on these aging units. The white paper identifies factors that may affect an owner's decision on whether to retire a generating unit, and examined...
- White papers 2004-08-13
- The World Has Changed - Tax Risk Management & Compliance
- Environmental changes are casting a spotlight on tax risk management and related controls. Today, tax risk management is a hot topic, with frequent boardroom discussions of a company's tax positions. Increasingly, management is recognizing that tax is an area with its own unique risk profile, and is now determining how...
- White papers 2004-08-09
- Mobilizing Pharma - Keeping Pace With Industry Change
- Due to the data-intensive nature of the industry, globalization and a heavy focus on fieldwork, the pharmaceutical industry is becoming more reliant on mobile technology. The pharmaceuticals industry is thriving, but changing rapidly as new challenges evolve. Mobile technology can help companies to manage growth, edge out competitors, and make...
- White papers 2004-07-01
- Energy White Paper
- The White Paper contains an assessment of various energy-related technologies and categorizes them based on their strategic priority for Australia. The Government will incorporate these assessments into existing innovation mechanisms and review them on a regular basis. The White Paper also indicates that the Government will conduct a review of...
- White papers 2004-06-01
- Real Estate Consumers Rule - Especially Buyers
- Inventories, mortgage rates and marketing don't drive the real estate market. Customers drive the real estate market, and the real estate buying customer is perhaps the most powerful customer in the marketplace today. The message for real estate consumers? More than ever, everything in a real estate transaction is negotiable....
- White papers 2004-01-15
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Get inside Intel's advanced manufacturing processes, including research and development, wafer fabrication, and boards and semi-conductor manufacturing.
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