William Baker Resources on BNET
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50 Resources for

William Baker

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BNET Author Biography
William BakerWilliam Baker is a freelance writer living in Cambridge, MA. His work has appeared in Popular Science, the Boston Globe Magazine, the New York Daily News, Boston Magazine, The Weekly Dig and a bunch of other places (including Field & Stream, though he doesn't hunt and can't really fish)....
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BNET Resources

Ethical Decisions: For Leadership Only?
Monster.com, the Internet job-listing giant, has a quiz on its site called "Test Your Business Ethics." The quiz is aimed at entry-level employees who are new to business and presents five ethical dilemmas, each with three possible courses of action. What's interesting is that the correct answer for three of...
Tags: Dilemma, Business Ethics, Workforce Management, Leadership, Management, Human Resources, William Baker
Blog posts 2008-05-08
Top-Down Gravy
Today is my birthday. I used to work for a newspaper that gave everyone the day off on their birthday. I know a lot of companies do this (all of them should) but this was the only company I've ever worked for that did this, and it is probably the...
Tags: Birthday, Alternative Fuel, Transportation, William Baker
Blog posts 2008-05-07
Ethics Management Myths: Learning from Them
Many ethical decisions are analyzed in reverse. Choosing what is right is often just an analysis of everything you know to be wrong. But when we're talking about trying to manage those ethics, to attempt the huge challenge of getting a large group of people to behave accordingly, what do...
Tags: Leadership, William Baker, business ethics, ethics
Blog posts 2008-05-06
Coach Fights Phony Bags with a Phony Person?
Have you heard the one about how Coach gave money to a public relations class at Hunter College so that the kids could learn about how bad counterfeit goods are, and then allegedly condoned the kids using that money to create a phony advertising campaign featuring a phony student who...
Tags: Public relations, William Baker
Blog posts 2008-05-05
Racist Remarks from a Client: Confront or Ignore?
A recent blog post over in BNET1 about how job candidate interviewees are flunking etiquette 101 - answering cell phones, bringing children along, using profanity - was, shall we say, humorously disturbing. But this bad behavior has a simple solution: don't hire the person. But poor etiquette...
Tags: William Baker
Blog posts 2008-05-02
"Greenwashing" Advertising
You're watching TV. An ad comes on, one of the now ubiquitous "green ads" that promises something so eco-friendly that you're internal b.s. detector goes off. You momentarily consider Googling your way to the veracity of the claim when, boom, another green ad comes on, making another claim. They're everywhere....
Tags: William Baker, advertisement
Blog posts 2008-05-01
Poll: Local Ethics in a Global Business World
Are ethics absolute, or are they dictated by the context of the society in which the actions take place? If you're doing business in a foreign land where facilitation payments - read: bribes - are a standard part of life, is it acceptable for you (and your company) to follow...
Tags: Business ethics, William Baker, ethics, custom
Blog posts 2008-04-30
Oregon's Ethics War
Name all of your adult relatives. On the record. Publicly. Would you be willing to do this to keep your job? If you want to be a public official in Oregon, these are the new requirements. And, so far, at least 150 of the state's 5,000 public...
Tags: Business ethics, William Baker, ethics, business interest
Blog posts 2008-04-29
Punishing the Unethical Employee
Last week, I talked a lot about the idea of rewarding employees for ethical behavior. Some readers agreed with my contention that ethical behavior should be considered a standard of the job, and doesn't deserve an additional cookie. Others argued that rewarding ethical behavior sends a positive message to those...
Tags: William Baker, ethical breach, ethical behavior
Blog posts 2008-04-28
Poll: Reporting Fudged Credentials?
Today's poll deals with something most everyone will face at some point in their career: whether to report a colleague after you come across some damaging information about their history. Your Dilemma: You have long wondered how one of your colleagues, whom you view as being less...
Tags: William Baker
Blog posts 2008-04-25
Poll: Rewarding Ethical Behavior?
On Tuesday, I mentioned a white paper that outlined six steps to an ethical business culture, and took issue with the fact that one of these steps involved rewarding employees who behaved ethically. But after mulling it over some more - and a comment from my BNet colleague Geoffrey James...
Tags: William Baker
Blog posts 2008-04-24
"Lose Your Ethics, Lose Your Business"
Check out this wonderfully scathing missive from Joe Scarlett, the former CEO of Tractor Supply, on how an ethical lapse led to the biggest beef recall in history, and the destruction of a company, Westland/Hallmark Meat. There's so much about the California meat scandal that is beyond...
Tags: Business ethics, William Baker, Joe Scarlett, ethics, leadership
Blog posts 2008-04-23
Six Steps to an Ethical Business Culture
A recent white paper from Allegiance, a company which provides what they call Enterprise Feedback Management, attempts to outline a plan for creating an ethical business culture in six steps: Establish an enforceable code of conduct. Initial and ongoing training. Regular communications. Anonymous reporting...
Tags: Business ethics, Litigation, William Baker, Allegiance
Blog posts 2008-04-22
Ethics Commission Gets Serious About Ethics
If the above headline sounds like something you might read in The Onion, that's because this story, out of Nashville, sounds like an Onion plotline. Two years ago, in the wake of a corruption scandal that sent five lawmakers to jail, Tennessee created a state ethics commission...
Tags: Business ethics, William Baker, ethics
Blog posts 2008-04-21
Video: Sin Stocks are Guilt-Free?
Here's a little video from CNBC about investing in so-called Sin Stocks -- tobacco, gambling, alcohol and defense -- because they hold up well in a recession. There's a lot that can be said on this issue, either way, but I draw your attention to this clip...
Tags: Corporate communications, William Baker, stock, Dennis, video
Blog posts 2008-04-18
Retailers Withholding Figures from Investors?
Monthly sales figures and annual profit forecasts have long been a staple of the information train that retailers supply to investors and Wall Street. But now many large companies - including Starbucks, Macy's, J.C. Penney and CVS - are backing off on one or both of these practices, arguing that...
Tags: Financial accounting, William Baker, investor
Blog posts 2008-04-17
Poll: Internships and Cronyism
Today's poll deals with how to handle a tradition of cronyism. Your Dilemma: You've recently been hired as the vice-president in charge of recruitment for a medium-sized firm, and part of your job is to screen and select applicants for the company's coveted summer internships. There are...
Tags: Recruitment & Selection, William Baker
Blog posts 2008-04-16
Poll: Firing Someone Who Doesn't Deserve It?
Today's poll deals with a scenario a friend of mine recently found himself in. The problem is simple and all-too-common, but its potential solutions are complex. Your Dilemma: Your boss demands that you fire a subordinate, and you know this is because the two just don't seem...
Tags: William Baker, firing, problem-I
Blog posts 2008-04-15
Harry Potter And the Case of the Copyright Infringement
It seems that every media outlet in the country is covering J.K. Rowling's testimony today in a copyright case over a publisher's plans to publish, in book-form, the contents of "The Harry Potter Lexicon," a popular fan-created website that is a companion encyclopedia to her books. What's interesting here is...
Tags: Web site development, Web technology, William Baker, Rowling, Harry Potter Lexicon
Blog posts 2008-04-14
Poll: CEO Payouts in a Bad Year?
The news is filled with stories of CEOs receiving huge payouts. The news is also filled with stories of companies performing poorly in the fragile economy. When you add the two together, the sum often equals bad P.R. for the CEO. But is this wrong? Should a...
Tags: William Baker, payout
Blog posts 2008-04-11
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