BNET Industries
Last Fiscal Year Sales:$75.0M
- Private
- US
Dow Jones Description
One hot day in June of 1919 in Lodi, California an entrepreneur named Roy Allen mixed up a batch of creamy root beer and sold the first frosty mug of this delightful beverage for one nickel. Now, more than seventy years later, A&W Root Beer is the world's number one selling root beer and is still mixed fresh daily and sold at hundreds of A&W restaurants. Allen purchased the formula for his root beer from a pharmacist in Arizona. To this day, the unique blend of herbs, spices, barks and berries remains a proprietary secret. With the success of his first root beer stand in Lodi, Allen soon opened a second stand in nearby Sacramento. It was there that what is thought to be the country's first "drive-in" featuring "tray-boys" for curb side service, opened up. In 1922 Allen took on a partner, Frank Wright, an employee from his original Lodi location. The two partners combined their initials - "A" for Allen and "W" for Wright and formally named the beverage, A&W Root Beer . Three units were opened in Sacramento, then on to other northern and central California locations and to the states of Texas and Utah.
Number of Employees 2,999
Peer Companies
NAICS Code Full-Service Restaurants: 722110
News & Analysis
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a&w restaurants inc. and long john silver's inc. - All News and Analysis
For All Those with New Year's Resolution to Get in Shape, Yum! Brands, KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W Restaurants Launch Free, Global Online Personal Fitness Training Program
- 2008-12-29
Company Partners with Renowned Basketball Coach Rick Pitino to Educate Consumers about the Importance of Physical Activity in a Balanced Lifestyle LOUISVILLE, Ky. -- Yum! Brands, Inc. (NYSE: YUM), KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W Restaurants today announced that it is launching a free online...
Long John Silver's and A&W All-American Food restaurants offers rich heritage and great potential
- 2007-10-15
In 2002, Yum! Brands acquired Long John Silver's and A&W All-American Food from Yorkshire Global Restaurants in a strategic move to drive its multibranding initiative by partnering the brands with category leaders like KFC and Taco Bell. Multibranding provides variety to customers in the convenience of a single location. ...
Happy Holidays America: Jumpstart Your New Year's Resolution to Get in Shape with a Great Gift
- 2004-12-28
CHICAGO -- Customers Visiting Taco BellR, Pizza HutR, KFCR, Long John Silver'sR or A&WR Restaurants in January Can Receive a Free, Four-Week Membership at Bally Total Fitness Bally Total Fitness (NYSE:BFT), Taco Bell, Pizza Hut, KFC, Long John Silver's and A&W Restaurants announced today a holiday gift that will...
"Great brands don't die": marketing is all about brand awareness. And once you have that, even if the brand falls on hard times, an injection of capital coupled with the right management strategies can bring it back better than ever, according t
- 2003-11-01
Sidney J. Feltenstein speaks to the subject of franchise marketing from 30 years of experience. He began his franchise career at Dunkin' Donuts, where he was senior vice president of marketing. Moving on to Burger King, he served as executive vice president of worldwide marketing before...
Lexington, Ky.-Based Company Plans to Increase Number of Long John Silver's.
- 2001-10-18
Lexington Herald-Leader, Ky. Knight Ridder/Tribune Business News Oct. 18--American troops in Pakistan can take a break by having root beer and hamburgers at A&W Restaurants. If they stay long enough, they might be able to stop in at Long John Silver's, too. ...
Long John Silver's to revise ad strategy, take chain out of 'fast-food fray'
- 1999-11-22
LEXINGTON, KY. -- Long John Silver's is re-examining its ad strategy and plans to break a new campaign during the first quarter of 2000 to further distance itself from "the middle of the fast-food fray," senior vice president of marketing Kevin W. Armstrong said. The 1,200-unit seafood chain, recently...
Lexington, Ky.-Based Fast-Food Chain Will Lose Two Top Executives.
- 1999-08-20
Knight Ridder/Tribune Business News Aug. 21 -- Long John Silver's top two executives will leave the firm when its sale to a Michigan fast-food chain closes in September. Lexington's fast-food fish company is being bought for $220 million by A&W Restaurants...
Lexington, Ky.-Based Long John Silver's Files for Bankruptcy.
- 1999-08-19
Knight Ridder/Tribune Business News Aug. 20 -- Long John Silver's has swum full circle. Thirty years ago Wednesday, Lexington's fast-food fish chain opened its first restaurant on Southland Drive. And on that anniversary the firm got the approval of bankruptcy court for...
Two Major Restaurant Groups Had Humble Beginnings in Kentucky.
- 1999-04-11
Knight Ridder/Tribune Business News Apr. 12 -- Jerrico Inc. and Kentucky Fried Chicken both got their start in Kentucky. Here's a look at how it happened. JERRICO INC.: Kentucky's chain-restaurant business history began with hamburgers. Jerrico Inc., a Lexington...
A&W Restaurants, Inc
- 1999-03-22
A&W Restaurants, Inc. agreed to buy Long John Silver's Restaurants once the seafood chain emerges from Chapter 11 bankruptcy protection, expected to be this summer. A&W has 1,000 restaurants selling root beer and burgers. Long John Silver's has more than 1,300 restaurants in 37 states, Singapore and Thailand.
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