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BNET
- 2005-08-31
More than ever, CEOs expect their supply management organizations to deliver value beyond traditional cost cutting. But what kinds of value and how will the organizations deliver it? To find out, this paper depicts about a survey supply management executives from 275 leading companies in Europe, North America, Asia Pacific...
Tags: A.T. Kearney, Marketing Research, Marketing
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BNET
- 2005-08-31
Can an obsession with product costs ultimately hurt profits? Can products be too good for their own good? Companies that manage this relationship skillfully can maximize their gross margins and, in turn, fatten their R&D and marketing budgets. The higher their gross margins, the better positioned a company is to...
Tags: Product, A.T. Kearney, Research & Development, Marketing Research, Sales Strategy, Business Operations, Marketing, Sales
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BNET
- 2005-04-21
Leaders in the study are creating value and gaining competitive advantage from supply markets by focusing on four areas: Innovation and growth, value chain optimization, advanced cost management techniques, risk management and supply continuity. Customer demands for a constant stream of new products and features as well as increased competition...
Tags: Sourcing, Cost Management, Value Chain, A.T. Kearney, Managerial Accounting, Purchasing & Procurement, Strategy, Channel Management, Finance, Business Operations, Management, Marketing
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BNET
- 2004-11-02
For a growing number of people, mobile phones are already much more than voice communication devices; they are an indispensable lifestyle tool and an expression of individuality. Trendsetters use them to play games, listen to music, surf the internet, and swap email, photos and video messages. This article discusses how...
Tags: Mobile, A.T. Kearney, Real Estate, Corporate Communications, Advertising & Promotion, Business Operations, Marketing
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BNET
- 2004-08-20
When only uncertainty is certain, how do business leaders balance the need for a stable environment with the mandate to move forward? Global volatility has a significant impact on a company's operations, value chain and supply chain. The article explains how a dynamic planning process incorporating various scenarios helps leaders...
Tags: Leader, A.T. Kearney, Leadership, Supply Chain Management (SCM), Channel Management, Management, Enterprise Software, Software, Marketing
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BNET
- 2004-08-12
Filling the CEO's Chair offers a summary and analysis of the major findings of Corporate Governance Effectiveness survey of S&P 500 independent directors. It also examines changes boards have made either in the past 12 months or since our 2002 survey and, in some cases, changes boards have not made...
Tags: Strategy, A.T. Kearney, Survey, CEO, Corporate Governance, Marketing Research, Business Operations, Corporate Law, Marketing
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BNET
- 2004-04-28
When the A.T. Kearney team arrived in Redmond, Washington, it had a significant challenge: to find out if Microsoft's home and entertainment division HED was fully capitalizing on its outsourcing strategy. If HED was like many of its peers, it wasn't achieving maximum savings because its outsourcing providers were being...
Tags: A.T. Kearney, Outsourcing, Advertising & Promotion, It Operations, Business Operations, Outsourcing & Subcontracting, Marketing
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BNET
- 2003-11-25
This paper explains why, for companies that are new to strategic sourcing of marketing programs and services, the benefits can be significant. Much of the gain comes from relatively simple steps, such as reducing the number of suppliers and standardizing the requests for information or proposals. Despite the advantages, many...
Tags: A.T. Kearney, Strategic Sourcing, Marketing Research, Marketing
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BNET
- 2003-01-01
Most companies are caught in a design dilemma. Before a product launch, the potential savings achieved from efforts to cut costs are more than offset by the penalties lost revenues associated with launch delays. After a product launch, the benefits realized from design improvements can be overwhelmed by the high...
Tags: Cost, A.T. Kearney, Product Marketing, Marketing
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BNET
- 2003-01-01
This paper describes about the VPO Framework that enables continuous incorporation of the latest information, manages complex systems, and ensures easy access to expertise and required resources. Additionally, it fosters communication, promotes trust and team building, and deepens the understanding of cross-functional challenges. Just as the mission, control team led...
Tags: Mission, A.T. Kearney, Team Management, Product Marketing, Management, Marketing
